M A R K E T I N G , B RY L E E FA R M P E R S P E C T I V EL O W, Q U E B E CA P R I L 2 1 2 0 1 4

BRIAN MALONEY

Brylee Farm

Introduction

Marketing:

The process of communicating the value of product or service to a consumer for the purpose of selling that product or service

4 P’s of Marketing - Product

Product Providing a solutionGrass-fed beefCountry style diningRecipesEntertainment and health Bus tours

4 P’s of Marketing - Price

Price ValueCost of product + margin = price4% of populationDon’t lower price

Promotion InformationOpen housesEventsSocial Media entertainment SignsFarmers markets

4 P’s of Marketing -Promotion

Need to have right information

4 P’s of Marketing -Place

Place Access MSROFarm storeFarmers marketsEvents

4 P’s of Marketing + 1 - Personality

“The right person doing the right job”

Niche Marketing

Grass-fed beefSummer lambMeadow vealGerman bike wheels

Relationship/direct Marketing

RelationshipFarmers MarketsMSROStoreOther producers

Budget For Marketing

TimeMoneyPlanning

50% of time

“The customer is always right”-Patience

-Go away happy

Thank youQuestions?

www.bryleefarm.ca