marketing campaign - 5w public relations -

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Page 1: Marketing Campaign - 5W Public Relations -
Page 2: Marketing Campaign - 5W Public Relations -
Page 3: Marketing Campaign - 5W Public Relations -
Page 4: Marketing Campaign - 5W Public Relations -
Page 5: Marketing Campaign - 5W Public Relations -

http://www.5wpr.com/clients/index.cfm

Page 6: Marketing Campaign - 5W Public Relations -

530 store retail chain United Retail Group/Avenue Stores, a plethora of

publicly traded companies, and a variety of other global interests, nationa corporations and consumer brands, high-profile individuals, regional

businesses, government agencies and academic institutions.

Page 7: Marketing Campaign - 5W Public Relations -

https://twitter.com/5W_PR

https://www.facebook.com/5WPublicRelation s

http://www.linkedin.com/company/5w-public-relations

Page 8: Marketing Campaign - 5W Public Relations -

http://youtu.be/LLiBHprBDWg

“Sesame Street should hire a new voice and distance themselves from Clash as soon as possible," said Ronn Torossian, CEO of 5WPR. "The $75 million in annual sales Elmo generates is larger than Clash, and in the big picture, I don't believe the young kids who love Elmo will be affected by this crisis."

http://www.5wpr.com/news/index.cfm

http://www.5wpr.com/news/ronntorossian-5wpr-management-2012news.cfm#February19_2013

Page 9: Marketing Campaign - 5W Public Relations -

Crisis Management - from rumors to recalls - responding within minutes on crisis PR issues. We understand why a crisis is called a “defining moment” – and for this reason, our speed is tempered by an analysis of every possible scenario prior to taking action.

extensive success in celebrity wrangling and celebrity product placement. In the last year alone we placed product on the following celebrities: Jennifer Lopez, Usher, Halle Berry, Sean "Diddy" Combs, Jessica Simpson, Donald Trump, Bruce Willis, Adrien Grenier, Denzel Washington, Paris Hilton, Cameron Diaz, reality show stars, movies, and a slew of others. We also secured one of the most coveted product placements of all time, a client's product prominently featured in the first published image worn on the most anticipated baby of all time, Shiloh Nouvel Jolie Pitt.

Entertainment & Sports Marketing PR

http://www.5wpr.com/practice/lifestylepr_entertainmentpragency.cfm

Page 10: Marketing Campaign - 5W Public Relations -

http://www.5wpr.com/practice/consumer-beauty.cfm

Beauty Public Relations Beauty brands fight for coverage in a media landscape that is simultaneously shrinking for magazines and newspapers 5W Public Relations (5WPR) navigates this challenge by breaking the beauty PR mold by delivering campaigns that create personal and powerful connections with consumers, retailers, media and influencers

http://youtu.be/yRd3j8ldmqo

Page 11: Marketing Campaign - 5W Public Relations -

http://ronntorossianfoundation.com/

The Ronn Torossian Foundatio

5W Helps Nick Cannon Break Out of Nickelodeon Past http://www.5wpr.com/practice/casestudy-nickelodeon.cfm

5W Public Relations was tasked by McDonalds to raise consumer brand awareness for the launch of the McDonald's All American Throwback Jerseys

McDonald's All- American Jerseys

Non-profit clients have included The Jackie Robinson Foundation, Voices Against Brain Cancer, Aish Center and others.

http://www.5wpr.com/practice/casestudy-celebritywranglingpr.cfm

Page 12: Marketing Campaign - 5W Public Relations -

Rule No.1: “Come clean and come clean quick. The fastest road to redemption in the public’s eye is an early and honest mea culpa.”

Rule No. 2: “Keep your message consistent. The truth eventually comes out. So be clear, be honest and keep the story consistent.”

Rule No. 3: “Leave no gray area.”

- Ronn Torossian President and CEO of 5W Public Relations

http://5wpr.net/opinion-how-tiger-should-have-dealt-with-his-crisis/