FroYo RunProject & CampaignExamples

Joe Ariniello

Flavor ContestCampaign

Designed - Built - Executed

“Vote Yo Flavor” contest was designed to increase engagement and brand

equity for FroYo Run and a local frozen yogurt sponsor

Concept:Let participants choose

one frozen yogurt flavor to be served at their city’s

FroYo Run

Executed in 20 event cities between 2015 &

2016

Simple voting on our

mobile-friendly web app

allowed for maximum

exposure & engagement

Promoted via email to

registered participants

Open rate: 64%

Click rate: 43%

Promoted via social channels - Boosted on Facebook

Sharing was encouraged after

voting to extend reach.

Winning flavor

added to the

FroYo Run event

menu, then

shared via social

channels.

Email (includes GIF

of rotating flavors

up for vote)

promotes & links to

event menu on

Facebook to

encourage sharing.

Open Rate: 60%

Click Rate: 36%

Results

25% of total race participants voted in 2016

30% of total race participants engaged in 2016

Social ProjectDesigned - Built - Executed

Designed to deliver relevant, engaging, and

timely content to stay top-of-mind during sales push

in select cities while collecting Emails

Concept:Participants vote for their

favorite running scene for a chance to win a 2016 FroYo

Run Entry.

Going live the week before the Oscars, the concept took

advantage of pop-culture relevancy

Easy voting resulted in

collecting 190 Emails

More work examples

available on my

Linkedin Profile