McDonald’s

Founded when Ray Kroc franchised

hamburger restaurant from the McDonald

brothers

Market Now

COMPETITORS

BUSINESS MODEL

Three legged stool

Brand Elements

LogoarchcM

Brand strategy- Sub type

SERVICE QUALITIES

SALES

RAPID EXPANSION

A documentary depicting health hazards …

Healthier menu

• Brand equity?

• Targret segment- children and families

• It’s products resonated with its core values

Brand growth

Ronald mcdonald – global mascot

FLANKERS

Brand portfolio

CASH COWS

LOW ENTRY LEVEL

HIGH-END PRESTIGE

Brand extension

Amenities

Unhealthy food

Competitor HAVE healthier options

summary

CREATED BY JAYESH MULEY, VIT UNIVERSITY VELLORE CAMPUS UNDER THE GUIDANCE OF Prof SAMEER MATHUR, IIM LUCKNOW

Disclaimer

JAYESH MULEY Prof. SAMEER MATHUR