Marketing Channels, 1992, Louis W. Stern, Adel I. Ansary, 0135537363,9780135537367, Prentice Hall, 1992

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The Fifth Edition of Marketing Channels shows readers how to design, develop and maintaineffective relationships among channel members to achieve sustainable competitive advantage byusing both strategic and managerial frames of reference. It emphasizes strategies for planning,organizing and controlling the alliances among the institutions, agencies and in-house units thatbring products and services to market. The text focuses on the way in which marketing channelscan provide customer service--both for the end-users they serve and the organizations thatcomprise them.

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