Marketing Channels Solution Project:

By: Yusif Odeh

Executive Summary Having over 6,100 stores spread across the U.S. and 17 countries, GameStop is famous for being the world’s largest videogame retailer. They continue to expand their line of products by adding electronics, collectibles, and phone services such as Cricket. They are also the parent corporation responsible for EB Games; which can be found in some areas across the U.S., but mostly in Canada & other places around the world.

Worldwide, GameStop & EB Games have locations spread out amongst:

Australia Italy France

Canada New Zealand Ireland

Germany Spain United Kingdom

Part 1.Situation Analysis

oInternal AssessmentoFirm’s PositionoStrengths & Weaknesses

oExternal Assessment oREST Factors

oCompetitive Assessment oReasoning to Firm’s success

oMarket Assessment oWhat are the Market leaders doing?oSources of Potential Competitive Advantage

Internal Assessment: Firm’s Position

Retailer “GameStop is the world's largest video game retailer. We are the retail destination for gamers around the world” (1)

(1) “World’s Largest Video Game Retailer." Video Games, Consoles, Collectibles and VR. Web. 27 Apr. 2016.

GameStop offers a wide range of video games for multiple platforms. GameStop also specializes in offering name brand accessories to compliment these gaming platforms.

Internal Assessment:Strengths

Increasing Total Revenue & Gross Profits Total Revenue increased by 0.72% in 2016, which translated to gross profit increasing by 5.12% (2)

Numerous Amount of products offered, as well as the implementation of phone services:

Cash Surplus Company Can easily expand to include other fields (3)

(3) "GameStop | SWOT Analysis | MBA Skool-Study.Learn.Share. Web. 27 Apr. 2016.

(2) "GME Income Statement " GME Income Statement | Yahoo! Finance. Web. 27 Apr. 2016.