marketing - circle of life productions, the lion king in las vegas
TRANSCRIPT
Circle of Life ProductionsThe Lion King in Las Vegas
Team 3Jeremy Carter, Alex Colyer, Jordan Eiben, Meredith
Millard, Drew Nevins, and Lisa Walther
“The Walk to Pride Rock”Come follow the animals along the strip to a
place that Vegas has never seen.
“The Walk to Pride Rock”• Idea
– Actors in animal costumes to walk around the Vegas Strip
– Attracting tourists and locals alike to purchases tickets for the upcoming show
• Key Features– Animal actors in full costume– Spread out along the strip for walks to the rock outside
Mandalay Bay • Benefits– Attract impulse buyers– Draw attention to the show from anyone on the strip
Target Market• Impulsive buyers that are on the Strip:– Singles/couples– Families with young children
• Fairly large and constantly changing market:– The population on the strip is always a mixture of
people– Any traffic through the strip is targeted
Perceptual MapSpending Levels
Preferred Styles
“Classic” “Trendy”
“Expensive”
“Inexpensive”
The Lion King Cirque du Soleil
Restaurants
Amusement Parks Gambling
Promotional Calendar November December
January February
Key: red shows times of promotional use
Promotional Tools
Coupons for family (bulk) purchases during the off-season.
Quantity Discount
Done by using a banner when embarking on the “Walk to Pride Rock.”
Save money and staying “green” by not printing multiple paper coupons
Promotion CostsBanner: $1000
Yearly Media CalendarJanuary – December (Weekly)
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1:00
2:00
3:00
4:00 SHOW TIME
SHOW TIME
5:00
6:00
7:00 SHOW TIME
SHOW TIME
SHOW TIME
SHOW TIME
8:00 SHOW TIME
SHOW TIME
Walking the Strip: 2:00 - 5:30 Walk to Pride Rock: 5:30 – 6:30
Walk: 5:00 – 7:00
Walk: 1:00 –3:00
Walk: 5:00 – 7:00
Walk: 2:00 – 5:00