marketing committee updates - image and video …€¢ carmel pine cone • monterey herald pr...
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Marketing Committee Updates
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MCCVB UPDATES
• Staff Updates
• Sustainable Moments
• MCC / Group
• Communications Update
• Fall Campaign & Sweepstakes
• Big Sur Recovery
• International Update
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STAFF UPDATES
Welcome to the team:
Brandi HardyRegional Sales Executive- Silicon
Valley Bay Area
Evyn SimpsonStrategic Client Engagement
Specialist
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Sustainable Moments
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SUSTAINABLE MOMENTS UPDATE
• Sustainable Moments initiative and
highlights Big Sur press release
was picked up by 209 media
outlets and 105,920,047
impressions
• Notable coverage including:
• Carmel Pine Cone
• Monterey Herald
PR Coverage
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SUSTAINABLE MOMENTS UPDATEPress Releases
Sustainable Moments
in Monterey County
• 209 Media Outlets
• 105,920,047
Impressions
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MCC/Group Updates
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MONTEREY CONFERENCE CENTER
What's on the Horizon
• New Marketing Materials
• Direct Mail Campaign October to December
• Host Monthly Bay Area Corp FAMS
• Continued Intensified Sales Efforts in Key Markets
• Tradeshow and Client Event Collaboration
• Grand Opening Celebration Events
• MCCVB Client Advisory Board January 2018
• Key Market FAMS Jan – April
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NEW PRINTED/DIGITAL BROCHURES
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NEW: GROUP BLOG
• Launched July 2017
• Topical content created from in-house, freelance and member resources
• Added value for members to share group/meeting related content
• All blogs are shared on MCCVB’s LinkedIn page and @MontereyMeeting Twitter handle
• Contact [email protected] for more info on guest blogging
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GROUPTrade Shows & Events
IMEXOct.10-12th
• 20x20 booth with 9 partners in attendance + 4
MCCVB staff
• 46 individual appointments with clients
• 6 group appointments (60+ total clients
attending)
• Microsite created to lead group presentations
• Hosted a wine reception Wednesday 10/11 for
clients (served Folktale Wine)
• Geo-fenced ads targeting event attendees
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Communications Updates
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RECENT FAMSJULY
• Big Little Lies – 12 International Journalists
• Out Magazine
• AeroMexico
• Allegiant Air/Wander with Wonder
• TravelMole UK
AUGUST
City AM UK/The Daily Telegraph
France Inter Radio
ASIANA Magazine
SEPTEMBER• Samantha Brown – “Places to Love”
• Forbes
• USA Today
• Vogue
• Freelancer Charu Suri
• James Martin (Celebrity Chef) UK Show
• HERDES Magazine
• Irish Mirror
• Postcards to Seattle
• Influencer Zanna Van Dijk (UK)
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MEDIA ALERTS, PRESS RELEASES & MORE
AUGUST• Navigating Car Week
• Create Unforgettable Sustainable Moments in
Monterey County
• Highway 101 Road Trip
• Agriculture, Literature… and Elephants!
Adventures in Salinas and Salinas Valley
• MCCVB Annual Luncheon
SEPTEMBER• Monterey County Properties Celebrate
Openings and Fresh New Looks
• Leaders in Economic Developments
• Find Inspiration in Monterey
October• Big Sur Bridge Opens and Unites the
Community
• Explore the Beauty and Magic of Big Sur: The
Most Epic Road Trip on Highway 1
• Workcation: Work and Play
in Monterey County
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Fall Campaign & Sweepstakes
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FALL CAMPAIGN
• “Fall Speed Ahead” was created to market
Monterey County as prime getaway during the
shoulder season months.
• Showcases why Monterey County is ideal in
fall (best weather, value and events).
• Campaign highlights three content pillars
geared towards our target markets:
enrichment, invigoration and enlightenment.
• Paid placements running on social networks,
regional news outlets, advertorials, eblasts
and banner ads.
“Fall Speed Ahead”
www.seemonterey.com/fall/
Campaign Dates 9/8 – 11/30
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FALL DIGITAL ADS AND CONTENT
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FALL DIGITAL ADS AND CONTENT
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SWEEPSTAKES AND QUIZ
• Showcases all of the different activities
and paces Monterey County has to offer.
• Features three unique sweepstakes
prize packages.
• Visitors are able to take our handy travel
personality quiz and then enter to win
their ideal getaway to Monterey County.
• www.seemonterey.com/fall/
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FALL SWEEPSTAKES
• Supports our brand proposition by pushing “Grab life by the moments” and
highlights the great options Monterey County offers to create memorable,
life-enriching moments.
• 3 paces that are available that have itineraries set up for each pace.
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TRAVEL PERSONALITY QUIZ
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Social Highlights
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SOCIAL MEDIA STATS (YTD)YTD Totals as of 9/30/17
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TOP SOCIAL POSTS
Over 190 shares and
46,000 reached!
Over 120 comments!
9% engagement rate!
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Big Sur Recovery
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BIG SUR SUMMARYFAM Coverage Highlights
• Samantha Brown shot an episode for
her new show “Places to Love” on PBS;
it includes Big Sur and will air in
February 2018
• Over 150k social audience
• Notable coverage including:
• Bloomberg
• Fathom
• The Zoe Report
• The Guardian
• UK MTV
• Glamour Magazine
• Brides.com
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BIG SUR SUMMARYWebsite & Collateral
• Updated Microsite,
Visitor Center
Handout and
Welcome to Big Sur
Brochure/Map, to
reflect the bridge
reopening Oct. 13th
• Travel Updates Page
• Brochure/Map
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International Update
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INTERNATIONAL UPDATECanadian Microsite
• Features paid and
earned media content
from Canadian
outlets
• Based on Canadian
interests
• Additional primary
international markets
in development
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INTERNATIONAL UPDATE
• Launched a WeChat
training program for
both Travel Planners
and Consumers
• Used by East West
Marketing to increase
SeeMonterey
WeChat follwers by
50,000 YTD.
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Thank you!
Next MeetingThursday, October 19, 2017
1:00 – 2:30 pm
MCCVB Conference Room