Marketing Communication International Certificate from UK

40 hours

Trainmebh Trainme bh

Contact us: +973 17877999 www.trainme.bh

A Pearson Assured Organisation

Master the communication tools that can help you develop and execute a more powerful and

successful marketing plan.

If you want to improve your marketing management skills and knowledge, this course

is for you. In just two days, you’ll learn the fundamentals behind successful integrated marketing communication plan. You’ll get a

complete grounding in the essentials and begin to develop the skills and techniques necessary to become a professional marketer who can

help your company develop a marketing orientation to enhance the bottom line.

Program Summary

Marketing Communication

• Acquire the basic marketing skills, tools and techniques to identify, evaluate and solve marketing problems

• Understand the components that make up compelling marketing plans that succeed in capturing customer value within a competitive environment

• Discover creative ways to apply marketing principles and practices to compete successfully in today’s business environment

• Understand the “why’s” behind basic marketing practices• Begin to think like a world-class marketer• Understanding the role of integrated marketing communication• Assessing your business, where is it now and where you want it to go• Using market research and market intelligence information systems to identify

the needed support for your plan• Leveraging marketing strategies• Understanding and aligning the components of the marketing mix• Creating customer value, satisfaction and loyalty• Using marketing analytics and optimization tools for resource allocation and plan

evaluation

Program objectives

Program objectives

• Acquire the basic marketing skills, tools and techniques to identify, evaluate and solve marketing problems

• Understand the components that make up compelling marketing plans that succeed in capturing customer value within a competitive environment

• Discover creative ways to apply marketing principles and practices to compete successfully in today’s business environment

• Understand the “why’s” behind basic marketing practices• Begin to think like a world-class marketer• Understanding the role of integrated marketing communication• Assessing your business, where is it now and where you want it to go• Using market research and market intelligence information systems to identify the needed support

for your plan• Leveraging marketing strategies• Understanding and aligning the components of the marketing mix• Creating customer value, satisfaction and loyalty• Using marketing analytics and optimization tools for resource allocation and plan evaluation

Marketing Communication

Module 1 Module 3Module 2• The basic marketing skills,

tools and techniques to identify, evaluate and solve marketing problems

• Creative ways to apply marketing principles and practices to compete successfully in today’s business environment

• Think like a world-class marketer

• The role of integrated marketing communication

• Assessing your business, where is it now and where you want it to go

• Using market research and market intelligence information systems to identify the needed support for your plan

• Leveraging marketing strategies

• The components of the marketing mix

• Creating customer value, satisfaction and loyalty

•Marketing analytics and optimization tools for resource allocation and plan evaluation

• Surveys and questionnaires• Individual and team exercises• One to one and group discussions

• Case studies• Activities • Pre and post tests

Learning and Training Methods: Interactive training sessions where participants will be engaged in many experiential learning style and apply the learning in the workshop. The tools that will be used in the workshop are: