marketing communications final individual presentation
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DuPont MC Co-Op Program Final Presentation
Christina Elsenhans
July 14th, 2008
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Agenda
• Projects & major tasks
• Tradeshows & Events
• Building Innovations & DCSE
• Multi-Family Initiative
• Storm Room Day
• Skills & Personal Development
• Impact on Future Goals
• Recommendations
• Thank you!
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Tradeshows & Events: Building InnovationsGoal was to position DuPont and its products in the most effective way to increase sales and exposure
•Pre-Show Marketing Communication Work & Research
• Booth Design & Review
• Trade Show Implementation
• Lead Lists Management
International Builders Show (IBS)
Kitchen/Bath Industry Show (KBIS) 2008 & 2009
The American Institute of Architects (AIA)
International Contemporary Furniture Fair (ICFF)
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Tradeshows & Events: DCSE
RFA Pork/Meat Conference
NBD NE Grows
STLE NLGS
FermaSure NYSCC
FEW Glypure
EASA WPE
PTXI EMS Today
IEEE AWWA
LIGHTFAIR Int. WPC
DSR EMCW
• Pre-Show Work
• Research
• Potential Sponsorship Opportunities
• Fact Sheets
• Presentations
• Lead Lists Management
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Multi-Family Initiative
Helped to lead DuPont Surfaces towards a 3MM gap closure in the Multi-Family Housing Industry
• Created presentations essential to the project formation, later to be used in business to business meetings and for sales of DuPont Corian® & Zodiaq® to Multi-Family Managers
• Top 11 Builders & Property Managers
• Top 15 MF Brokers
• Top MF Magazine Analysis• Sales Presentation
• Worked with Donor in literature and advertising creation• ‘Good Better Best’
• Value Proposition
• Product Offering
• Website Creation
• Lead List Rentals & E-Blastz
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StormRoom Events
• Public relations event promoting the opening of the first storm shelter testing center and the DuPont™ StormRoom™ with Kevlar®
•Major role in the planning of Storm Room Day
• Coordinated between the two major businesses involved
• Handled arrival of press
• Event was later mentioned on WHYY-TV, WPVI-TV, WDEL Radio, The Associated Press, The Wilmington News Journal, and ABC
• Second event connected with Greensburg and the Discovery Channel
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Personal Development
• Trade Show Planning
• Lead Management
• Summary Analysis
• Product Development
• Market Segmentation
• Public Relations
• Media Planning
•Business confidence
• Working in a corporate environment
• Time Management
• Working under pressure/ strict deadlines
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Future Goals
• Apply experiences at DuPont to my educational & business future
• Experience large & small Advertising Agency work
• Ogilvy- NYC
• 451 Marketing
• Compare Client with Agency
• Media & Event Planning
•Experience Experience Experience!
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Trade Shows & Events Position Recommendations• Work on a trade show from start to finish
• Attend a trade show
• Work on as many shows as possible
• Be involved with all meetings connected to your current project
• Get involved with an outside project
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