marketing community meeting - openstack...engagement, ecosystem news, interoperability challenge,...
TRANSCRIPT
Marketing Community Meeting
OpenStack Summit Boston, May 2017openstack.org/marketing
AgendaIntroductions
Available resources
Key messages & campaigns
Open discussion: your priorities and feedback
How can we help you?
OpenStack 101 DeckModular deck for ecosystem marketers. Use for sales presentations, webinars, meetups!
https://www.openstack.org/marketing#tab=collateral
Project Navigator
www.openstack.org/software/project-navigator
● Launched v2 project navigator in April● Now features all user facing services, not
just the core or most popular projects● Categorized by capabilities, more like you
would find AWS● Updated information about each project,
including API versions, etc.● Also features sample configurations...
Workload Reference Architectures
www.openstack.org/software/sample-configs
● Developed by the EWG with user experts● Available today for Web Applications, Big
Data and eCommerce● Each includes a paper, diagrams, and
deployment template (Heat, today) with a sample application
● Evaluating additional workloads (EWG and other WGs, open source projects)
User Survey
www.openstack.org/user-survey
● www.openstack.org/analytics● 44% more deployments and 22% more
organizations than ever before● Users say they are running 61-80% of
their overall cloud infrastructure on OpenStack
● Top business drivers: Accelerating innovation, increasing operational efficiency, avoiding vendor lock-in
● Plans to translate the User Survey for the next round!
Remotely Managed Private Cloud Marketplace
www.openstack.org/marketplace
● Launched new category at the Boston Summit to highlight Private Cloud-as-a-Service and new delivery models
● Also updated homepage with descriptions of new categories
● If you have an offering that fits in the marketplace, please let us know!
Rebranding OpenStack
www.openstack.org/brand
● Rebranding kicked off at Barcelona Summit
● Logos, commercial and community-use logos revised
● Web site and major assets rebranded● Next steps: rebranding major collateral
pieces
Project Mascots
www.openstack.org/project-mascots
● 60+ projects received custom illustrated logos based on their chosen mascots
● Use throughout OpenStack website and marketing materials
● Offers branded “family” of logos to demonstrate that projects work together
OpenStack Containers & Case Studies
www.openstack.org/containers
● Updated landing page & messaging● The New Stack article featuring
standalone Cinder demo coming soon
● Case studies - openstack.org/users○ BBVA (in progress) ○ LivePerson○ SAP
● Upcoming events: ○ Container Camp (Australia)○ CoreOS Fest○ KubeCon
Ocata Release
www.openstack.org/software/ocata
● Stabilization release (shorter cycle)● 15th release of OpenStack software● Focuses on “one platform” message of
integrating management of virtual machines, containers and bare metal
● Container orchestration, improved upgrades, scalability enhancements
● Pike release coming August 31st!
Community-Generated Roadmap
www.openstack.org/software/roadmap
● 24 projects share plans for Pike, Queens and Rocky releases
● All 9 projects with >50% adoption reporting
● Major development themes are user experience, manageability, scalability, and resiliency
● Recorded Project Updates sessions from the Boston Summit will appear in the Project Navigator and help prepare for Pike release communications
New Case Studies
www.openstack.org/users
Superuser● New @superuser twitter handle!!● More than just OpenStack● User stories, tutorials, event recaps,
thought leadership● Recognize your customers, share your
announcements, contribute: [email protected]
superuser.openstack.org
Application Essentials Guide
www.openstack.org/enterprise
● Written by the Enterprise Work Group for app developers, architects and deployment teams
● Pro/con analysis for cloud-hosted, cloud-optimized, cloud-native patterns
● Containerizing existing apps● OpenStack services and SDK discussion● Public to private cloud migration checklist
COA● One year old: SUSE and Ubuntu options● Distinction badge for organizations: “Our team is COA certified”● Newton upgrade coming soon: improved UI and question improvements
www.openstack.org/coa
OpenStack SummitsSydney (November 6-8, 2017)
- Sponsorships are now open- CFP will open in late May/early June- www.openstack.org/summit/sydney-2017/
Vancouver (May 21-24, 2018)
- More info coming soon!
www.openstack.org/summit
PTG & Ops Midcycle● Project Teams Gathering
○ Second PTG in Denver September 11-15th○ Sponsorships and registration launch late May○ Planning for Europe in spring of 2018
● Ops Midcycle○ August 9-10th in Mexico City
www.openstack.org/ptg
OpenStack Days June 1st - Melbourne, AustraliaJune 5th - Tel Aviv, IsraelJune 7th - Budapest, HungaryJune 26th - Munich, GermanyJuly 13th - Seoul, KoreaJuly 15th - Sao Paulo, BrazilJuly 18th - Taipei, TaiwanJuly 20th - Tokyo, JapanJuly 24th - Beijing, ChinaSeptember 14th - Benelux, The NetherlandsSeptember TBC - Ottawa, CanadaSeptember 22nd - Dublin, IrelandSeptember 26th - London, UKSeptember 28th - Milan, ItalyOctober 17th - Istanbul, TurkeyOctober 18th - Copenhagen, DenmarkNovember 21 - Paris, FranceDecember TBC - Berlin, Germany
www.openstackdays.org
OpenStack @ Industry Events
Sponsoring:May 22-24 Container Camp in Sydney, AustraliaMay 31-June 1 Core OS Fest in San Francisco, CADecember 5-6 CloudNativeCon/KubeCon in Austin, TX
Training/PresentingMay 16-17 Big Communications Event in Austin, TXJune 12-15 Open Platform for NFV Summit in Beijing, ChinaJune 19-20 LinuxCon/ContainerCon/CloudOpen, Beijing, China
-- let us know if you’re attending, so we can collaborate!
OpenDevSeptember 7-8, 2017
San Francisco - DogPatch Studios
Focus on Edge Computing
Small event with focused discussions and working sessions
Contact [email protected] if interested in participating
PR/AR~140 media and analysts attended
Strong international participation
Strong analyst engagement (geography)
Positive sentiment → managed private cloud, broad open community engagement, ecosystem news, interoperability challenge, inflection point, Army Cyber School, Snowden
Negative sentiment → complexity, shifting vendor dynamics, project direction/future
PR/ARStrong message pull through in first 72 hours.
Key Messages & Campaigns1) Multi-cloud strategy; 2nd generation private cloud2) Open infrastructure; LAMP stack of the cloud - focus on containers3) Edge computing initiative● OpenDev ● Contribute to August SDx Central report● Continue Fog/Edge/Massively Distributed Clouds WG support, engage users● Engage related open source orgs: OpenEdge Computing Initiative, OpenFog,
new Linux Foundation project EdgeX Foundry● Case studies, contributed articles, openstack.org presence
How can we help you? Amplifying your messages https://www.openstack.org/marketing/make-some-news-with-openstack/
What do we share?
● Posts that put the OpenStack connection in plainview for the audience (so they know why we’re sharing!)
● Users! How-to’s and tutorials● Community, individual or corporate awards● Product updates and innovations● Event participation and speaking
How can we help you? Amplifying your messages https://www.openstack.org/marketing/make-some-news-with-openstack/
What do we not share?
● Content behind a paywall or signup wall● Ads, price promos, sales solicitations● Everything sent our way––it’s a big community and we try to spread the love!
Open Discussion: Your Priorities for 2017
Handy Marketing Community LinksMarketing Portal: https://www.openstack.org/marketing
Marketing Mailing List Sign up: www.tinyurl.com/OSmarketing -or- http://lists.openstack.org/cgi-bin/mailman/listinfo/marketing
Notes from this meeting: https://etherpad.openstack.org/p/BostonMarketingMeeting
Make Some News With OpenStack: https://www.openstack.org/marketing/make-some-news-with-openstack/
Contact us: [email protected] || [email protected]