marketing data utilization
TRANSCRIPT
CRM Data Utilization© Copyright 2015 CRMIT. All rights reserved.
www.crmit.com
Where’s your lead chocked?
Duplicate / incorrect dataMissing data/ contact changesUnder Utilized customer dataLimited marketing automationsImproper CRM adoption
WHAT YOU DON’T KNOWCAN HURT YOU
Your CRM data is out - dated
CRM Data Utilization© Copyright 2015 CRMIT. All rights reserved.
www.crmit.com
Where’s your lead chocked?
WHAT YOU DON’T KNOWCAN HURT YOU
Missing Data Cross Match Duplicate Data
CRM Data Utilization© Copyright 2015 CRMIT. All rights reserved.
www.crmit.com
What can help !
Marketing Services
Creative Services & Strategies
Deliverability Services
Technology Services
Reporting & Analytics
Assessments
Deliverability Services
DataUtilization
DataEnrichment
Campaign Management
Source : Oracle Marketing Cloud
CRM Data Utilization© Copyright 2015 CRMIT. All rights reserved.
www.crmit.com
Deliverability ServicesThe Problem – Your CRM data is out - dated
Duplicate / incorrect dataMissing data/ contact changesLimited marketing automationsImproper CRM adoption
Data Utilization Pro Data Enrichment Pro Campaign Management Pro
Free Trial
Data Sampling
Assess your CRM data quality & utilization potential
Data De-duplicationDe-duplicate and cross match your customer data
Data Scrub & CleanseCleanse and data-fill & normalize your customer records
Free Trial
Free Trial
Free Trial
Data Profiling
Enrich records with buyer, user and influencer intelligence
Data SegmentationApply geographic and demographic intelligence
Free Trial
Free Trial
eCampaign Pro
Maximize your campaign deliverability with best-in-class platform services (owned / leased platforms)
Lead Scoring & ForwardingMaximize lead responses with call-to-actions, lead qualification and forwarding practices
Free Trial
Social Assurance ProgramUnify Social listening & engagement
Free Trial
Soon
CRM Data Utilization© Copyright 2015 CRMIT. All rights reserved.
www.crmit.com
Technology ServicesEnabling Modern Marketing
Fixed Scope Offerings
Migrations Customization
Native Integrations Custom Integration
CRM Data Utilization© Copyright 2015 CRMIT. All rights reserved.
www.crmit.com
VisualizationAnalysis To Insights
• Dashboards• Interactive Reports• Geo visualizations• Mobile Visualizations
CRM Data Utilization© Copyright 2015 CRMIT. All rights reserved.
www.crmit.com
On Multiple platforms
CRM Data Utilization© Copyright 2015 CRMIT. All rights reserved.
www.crmit.com
That’s just ½ the problem solved
Marketing Services
Creative Services & Strategies
Deliverability Services
Technology Services
Reporting & Analytics
Assessments
MARKETING AUTOMATION
The rest is in
Everything you need to wrap your head around the marketing automation conversation
CRM Data Utilization© Copyright 2015 CRMIT. All rights reserved.
www.crmit.com
Thank yougenerate, nurture, and convert