marketing del sxxi jaime castelló
TRANSCRIPT
© ESADE Jaime Castelló, 2013
Marketing del SXXI
¿SXXI? Pero si estamos en 2013...
No tenemos ni p. idea...
© ESADE Jaime Castelló, 2013
Marketing del SXXI
• Más allá de las herramientas...
• No sólo digital...
• Un cambio de paradigma...
© ESADE Jaime Castelló, 2013
“Content is King”
© ESADE Jaime Castelló, 2013
“360˚Marketing”
© ESADE Jaime Castelló, 2013
“Communities Marketing”
© ESADE Jaime Castelló, 2013
“From Mad Men to Math Men”
© ESADE Jaime Castelló, 2013
Marketing del SXXI
“Content is King”Marketing as conversations
Content CurationThe death of the “Campaign”
Gamification
“Communities Marketing”Not Families
Not IndividualsTransparency
“Marketing 360˚”OnlineOfflineMobile
EverywhereAll the time
“From Mad Men to Math Men”
ROI is KingAnalyticsBig Data
A new Paradigm:Not just the tools
Not just digital
Conversationalists Technologues
EntertainersData Scientsist
© ESADE Jaime Castelló, 2013
The future is here... be ready