marketing democracy has arrived dorin boerescu ceo 2leva, 2performant 21 st february 2013...
TRANSCRIPT
Marketing democracy has arrived
Dorin Boerescu CEO 2Leva, 2Performant
21st february 2013 interactive-seminars.com
“Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. ”
wikipedia
Dorin Boerescu• 39, married, 1 child• Serial entrepreneur – 2 exits, 2 failures, still holds
shares in 2 advertising companies (non-executive)• 2009 top affiliate in 2Parale - convertor.ro • 2011 – 2Leva.bg launch • Since February 2012, member of Leo Burnett
Romania• 2013 – 2Performant
2010 1997200420082011
Dorin Boerescu
• Founder of ecomTIM.ro – the biggest ecommerce conference in Romania – 13-14 March 2013, 3rd edition
• Speakers from Google, Visa, Prestashop, Verve Search, Microsoft, Vodafone
• Speaker at Affiliate Management Days in London, 15-16 May 2013
• Attended Affiliate Summit West 2013 Jan – Las Vegas
• Tracking, payments, ecosystem• Flat fee + % from transactions• Win-Win-Win - Everybody is paid only when
a transaction is finalized.
Affiliate network business model
Valentin. Super affiliate. Independent online marketer.
Velina. Super affiliate. Publisher – Sanoma Bliasak
Dimitar. Superaffiliate.
Clients:Fashion Days – 10% share of salesFashionUP – 10%3Suisses – 5%Shopping-terapia – 10%
• Additional revenue• Better understanding of audience• Research and know-how
What publishers can get from affiliate marketing:
• You can choose any advertiser, depending on target, conversion rate or commission.
• Use your available display inventory to test
• Start a campaign in several minutes
• No strings attached – if the results are not good enough, you can change or stop anytime!
Zero sales effort!
• You’re “speaking” only with the network (2Leva)
• One point of contact (and contract ) for many clients.
• Monthly payments.
Zero client service!
• Find out what your users are buying, when and the average purchase they make.
• Use the information in your editorial & sales strategy
Understanding your users
• Advertisers with no limits on the budgets –there is literally no spend limitations in a Cost Per Sale campaign.
New/fresh clients
Affiliate marketing is a “multi-billion marketing
channel, which comprises more than 200,000 businesses and
individuals” – Performance Marketing Association (2009)
How to generate money through affiliate marketing
• Generate CONVERSIONS by sending relevant traffic. • Use banners in the FIRST PLACE to see what products
are your users interested in, but after that:• Build dedicated projects for affiliate marketing:• Virtual malls• Price search engines• Daily deals agregators• Cash-back projects• OR send PPC targeted traffic (AdWords, Facebook)
• Research is the king – Google Trends, Analytics, 2Leva• Always be testing - advertisers, tools, tactics• Keep and develop only the best performing• Choose a niche based on its potential, not on your passion• Analyze the target, the buying behavior, the advertisers• Learn SEO, Affiliate Marketing, AdWords, Facebook Ads• Become an online marketing expert!• http://www.abestweb.com/• http://www.affiliates4u.com/forums/