marketing director south & central europe smarter ... · smarter decisions, better products....
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Unrestricted © Siemens AG 2014 All rights reserved. Smarter decisions, better products.
Smarter decisions, better products
Gian Luca Sacco - Marketing Director South & Central Europe
June 2014
Unrestricted © Siemens AG 2014 All rights reserved.
Page 2 Siemens PLM Software
Today’s Product Challenges are
More Difficult Than Ever Before…
Landing on Mars
is one of the hardest
jobs on Earth.
On August 5, the Mars rover Curiosity landed
successfully on the surface of Mars. There was
only one chance to get it right. For this
unprecedented challenge, NASA employed
Siemens PLM software solutions. The
development team at NASA’s Jet Propulsion
Laboratory digitally designed, tested, assembled,
and simulated the entire Mars rover before a
single physical prototype was created.
June 2014
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Page 3 Siemens PLM Software
Making Successful Products
Has Never Been More Complex...
Cost
Availability
Quality
Sustainability
BUSINESS
CUSTOMERS
Price
Timing Function
Style
Multi-Disciplinary
Products
Digital Data
Explosion
Globalization
Less Margin
for Error
June 2014
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Page 4 Siemens PLM Software
:
PLM Must Change to Conquer Complexity
MORE PEOPLE
COLLABORATING...
SEARCHING FOR
MORE INFORMATION...
MAKING COMPLEX
PRODUCT DECISIONS...
UNDER PRESSURE WITH
LESS ROOM FOR ERROR.
MORE PEOPLE
INTRINSICALLY AWARE...
ON TIME WITH
GREATER ACCURACY.
MAKING INTEGRATED
SYSTEMS DECISIONS...
RECEIVING THE
RIGHT INFORMATION...
June 2014
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Page 5 Siemens PLM Software
Our Vision for PLM An Immersive Environment for Lifecycle Decision-making
Putting every decision in context
Intuitive,
transparent
environment
for all users
Data gathered
and filtered
from multiple
sources
Open apps
to evaluate
full product
content
Information
delivered
in context of
users’ jobs
Putting every decision in context of the task
June 2014
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Page 6 Siemens PLM Software
:
HD-PLM
Our Strategy for Smarter Decisions, Better Products
Intelligently Integrated
Information
Future Proof
Architecture
HD-User
Experience
HD-PLM helps you make great products
in today’s climate of increasing complexity
by giving everyone in your product lifecycle
the right information in the right context
to make fast, accurate systems decisions.
June 2014
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Page 7 Siemens PLM Software
Extract value from large volumes
of complex data to provide users
only the information required to
make accurate decisions
HD-PLM Investments
Understanding semantics is key to realizing HD-PLM
Intelligently Integrated
Information
Future Proof
Architecture
HD-User
Experience
June 2014
Unrestricted © Siemens AG 2014 All rights reserved.
Page 8 Siemens PLM Software
Protecting your investment in our
solutions, minimize your total cost
of ownership and help you take
advantage of change.
HD-PLM Investment
Continually adapting to change is key
Intelligently Integrated
Information
Future Proof
Architecture
HD-User
Experience
Client tier
Web tier
Enterprise tier
Resource tier
Thin Rich
Container
Services
Transaction
Services
DBMS FILES
App
June 2014
Unrestricted © Siemens AG 2014 All rights reserved.
Page 9 Siemens PLM Software
• Ensure everyone in your process gets information in a form best suited to
their job, in the simplest and fastest way possible
• The user experience challenge:
HD-User Experience
Information the way you need it
Intelligently Integrated
Information
Future Proof
Architecture
HD-User
Experience
Decision Simplicity
Physical (P5)
Service
Traceability
Accountability
Detailed Product Design
Mechanical Electrical Sof tware
Change and Issue Management
Configuration Management
Requirements
Management
Manufacturing
PlanningSystems Design
Functional Logical
Enterprise Reuse and Knowledge Management
Behavioral Simulation, Design Trade-off, Test and Validation
Production
Product ArchitectureIntegrated
Product
Development
DB
DB
DB
DB DB
Information Complexity
Distributed
data
PLM
Applications
Global
teams
Systems
Engineering
Find
Review
Decide
Act
Multi-Disciplinary
Products
Digital Data
Explosion
Globalization
Less Margin
for Error
June 2014
Unrestricted © Siemens AG 2014 All rights reserved.
Page 10 Siemens PLM Software
Our Portfolio
Spanning the lifecycle from concept to retirement
Product Lifecycle Management
PLAN DEVELOP BUILD SUPPORT
TEAMCENTER | NX
Requirements Management
Systems Engineering
Program Management
Conceptual Design
TEAMCENTER | NX
TECNOMATIX
Product Design
Product Simulation
Product Data Management
Manufacturing Planning
TEAMCENTER | NX
TECNOMATIX
Manufacturing Engineering
Plant Optimization
Production Planning
TEAMCENTER
Sustainability
Lifecycle Service and
Support
June 2014
Unrestricted © Siemens AG 2014 All rights reserved.
Page 11 Siemens PLM Software
Our Portfolio
Spanning the lifecycle from concept to retirement
Product Lifecycle Management
PLAN DEVELOP BUILD SUPPORT
TEAMCENTER | NX
Requirements Management
Systems Engineering
Program Management
Conceptual Design
TEAMCENTER | NX
TECNOMATIX
Product Design
Product Simulation
Product Data Management
Manufacturing Planning
TEAMCENTER | NX
TECNOMATIX
Manufacturing Engineering
Plant Optimization
Production Planning
TEAMCENTER
Sustainability
Lifecycle Service and
Support
Document Management
Product Cost Management
Simulation
Integrated Manufacturing Planning
Supplier integration
Program Management
Integrated Test
Integrated Design
Change Management
Systems Engineering
Portfolio Management
Service Planning Service Operation
Requirements Management
Product Cost Management
Simulation
Integrated Manufacturing Planning
Integrated Test
Integrated Design
Systems Engineering
June 2014
Unrestricted © Siemens AG 2014 All rights reserved.
Page 12 Siemens PLM Software
Our Portfolio
Spanning the lifecycle from concept to retirement
Product Lifecycle Management
PLAN DEVELOP BUILD SUPPORT
TEAMCENTER | NX TEAMCENTER | NX
TECNOMATIX
TEAMCENTER | NX
TECNOMATIX
TEAMCENTER
PERFECT COSTING Product Cost Management
LMS Mechatronic Simulation
KINEO Motion Simulation
LMS Behavioral Simulation
VISTAGY Composite Engineering
KINEO Motion Simulation
LMS Physical Testing
VISTAGY Quality Planning
PERFECT COSTING Cost Optimization
June 2014
Unrestricted © Siemens AG 2014 All rights reserved.
Page 13 Siemens PLM Software
Industry Solutions
Driving real business productivity
Aerospace and Defense
Energy and Utilities
Electronics and Semiconductor
Medical Devices and
Pharmaceuticals
Automotive and Transportation
Industrial Machinery and
Heavy Equipment
Consumer Products and Retail
Marine
Execution, Globalization, Complexity,
Maintainability
Sustainability, Information, Globalization, Quality
Innovation, Environment, Globalization, Service
Profitability, Complexity, Globalization, Regulatory
Sustainability, Cost, Globalization, Safety
Environment, Information, Globalization, Safety
Sustainability, Information, Globalization, Quality
Brand Image, Market Speed, Environment, Cost
Reduction
June 2014
Unrestricted © Siemens AG 2014 All rights reserved.
Page 14 Siemens PLM Software
The PLM Value Curve
MAXIMIZE
MINIMIZE
INCUBATION GROWTH MATURITY DECLINE END OF LIFE
€+
€-
Launch
Peak
Retire Break Even
PLAN DEVELOP BUILD SUPPORT
June 2014
Unrestricted © Siemens AG 2014 All rights reserved.
Page 15 Siemens PLM Software
The PLM Opportunity
MAXIMIZE
MINIMIZE
INCUBATION GROWTH MATURITY DECLINE END OF LIFE
Launch
Peak
Retire
Reduce
Cost
Speed to
Market
Extend
Returns
Increase
Revenue
Break Even
Boost
Productivity
€+
€-
June 2014
Unrestricted © Siemens AG 2014 All rights reserved.
Page 16 Siemens PLM Software
Customer Success
MAXIMIZE
MINIMIZE
INCUBATION GROWTH MATURITY DECLINE END OF LIFE
Launch
Peak
Retire
Speed to
Market
Extend
Returns
Increase
Revenue
Break Even
Boost
Productivity
Reduce
Cost
SAMSUNG ELECTRONICS
Built 30% fewer
physical prototypes
and had 50% fewer
errors in first
production runs,
reducing costs and
accelerating
development time
by 30%.
€+
€-
BROVEDANI
"Abbiamo valutato un
risparmio nell’ordine del
30% su un ciclo di
sviluppo del pezzo e della
macchina che copre un
arco di tempo di cinque-
sei mesi."
Giuseppe Mainardis
June 2014
Unrestricted © Siemens AG 2014 All rights reserved.
Page 17 Siemens PLM Software
Customer Success
MAXIMIZE
MINIMIZE
INCUBATION GROWTH MATURITY DECLINE END OF LIFE
Launch
Peak
Retire
Reduce
Cost
Extend
Returns
Increase
Revenue
Break Even
Boost
Productivity
Speed to
Market
ISRAEL AEROSPACE
INDUSTRIES
Reduced cycle time on G150
business jet by 17% by leveraging
digital mockups and a single source
of data for instant access to the
right information at the right time.
€+
€-
SIGNORINI
"L’utilizzo di Solid Edge
ci ha consentito di
ridurre del 50% i tempi
di progettazione,
dall’ideazione alla
messa in produzione,
riducendo quindi
notevolmente i costi di
sviluppo. "
Mauro Del Conte
June 2014
Unrestricted © Siemens AG 2014 All rights reserved.
Page 18 Siemens PLM Software
Customer Success
MAXIMIZE
MINIMIZE
INCUBATION GROWTH MATURITY DECLINE END OF LIFE
Launch
Peak
Retire
Reduce
Cost
Speed to
Market
Extend
Returns
Increase
Revenue
Break Even
Boost
Productivity
NISSAN MOTORS
Reduced engineering effort 50% and
doubled vehicle development capacity
through standardization, knowledge
re-use and digital validation.
€+
€-
LEITNER TECHNOLOGIES
"La soluzione PLM ha dato un contributo
fondamentale per vincere il bando perché, fra tanti
benefici, ci ha permesso di presentare il progetto al
cliente in modo virtuale con un rendering molto
sofisticato, mostrando un processo
estremamente dettagliato
e inserito nel contesto
ambientale definitivo."
Christian Allegrini
June 2014
Unrestricted © Siemens AG 2014 All rights reserved.
Page 19 Siemens PLM Software
Customer Success
MAXIMIZE
MINIMIZE
INCUBATION GROWTH MATURITY DECLINE END OF LIFE
Launch
Peak
Retire
Reduce
Cost
Speed to
Market
Extend
Returns
Break Even
Boost
Productivity
Increase
Revenue
HAIER GROUP
Improved profitability
and accelerated the
pace of innovation by
reducing unique parts
29%, eliminating 80%
of non-value added
collaboration activities…
and reducing time to
market 15%.
€+
€-
MET
"Dai 12-14 mesi del ciclo di sviluppo
precedente all’adozione di NX, oggi
siamo scesi a 6-8 mesi. Un risultato
importante non solo perché i costi si sono
ridotti proporzionalmente, ma soprattutto
perché la capacità produttiva del nostro
ufficio di sviluppo prodotto è aumentata
tanto da consentirci di realizzare almeno
un modello in più ogni anno."
Matteo Tenni
June 2014
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Page 20 Siemens PLM Software
Customer Success
MAXIMIZE
MINIMIZE
INCUBATION GROWTH MATURITY DECLINE END OF LIFE
Launch
Peak
Retire
Reduce
Cost
Speed to
Market
Increase
Revenue
Break Even
Boost
Productivity
Extend
Returns
DUCATI
Enabled yearly updates to existing bike
models and reduced development cycle
for new bikes from 36-40 to 24 months
through parallel design of cabling,
electronics and software.
€+
€-
LANDI RENZO
“Il software precedente era un classico PDM
associato al CAD, con impostazioni di base per
gestire modelli 3D e disegni 2D, ma senza una
logica di gestione dei processi a livello aziendale. Il
sistema è stato personalizzato nel corso degli anni,
ma alla fine ci siamo arenati di fronte all’ostacolo
dell’integrazione con SAP e dell’apertura verso altre
aree aziendali. Dopo alcuni tentativi che hanno
comportato seri problemi operativi ed economici, fino
all’acquisto di pezzi sbagliati, abbiamo cominciato a
guardarci intorno e abbiamo
trovato in Teamcenter un
sistema PLM molto più
standardizzato e facilmente
configurabile.”
Matteo Magnanini
June 2014
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Page 21 Siemens PLM Software
Bonus Track
RIELLO
Rulestream come motore per la codifica di
regole e normative tecniche e per la
formalizzazione dei processi aziendali.
Risultati:
• Razionalizzazione
delle competenze
• Standardizzazione
dei processi e del
know-how aziendale
• Riduzione dei tempi
di ciclo dall’offerta
alla fornitura
INTERTRACO
Adottare macchine e strumenti avanzati
per operare in modo efficiente e veloce
Gestire 7-8 mila part number con migliaia
di disegni e una logistica complessa.
Risultati:
• Solid Edge consente modifiche più
rapide e maggiore riutilizzo
• Accesso ai dati per tutti gli utenti
(tecnici e non) garantito
da Teamcenter
• Drastica riduzione dei
test fisici sui prodotti
grazie all’accuratezza
dell’analisi con Femap
June 2014
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Page 22 Siemens PLM Software
10,700 Academic Partners… training over 1 million students per year
Aerospace
& Defense
(19%)
Automotive
& Transportation
(31%)
Machinery &
Industrial Equipment
(15%)
High Tech
& Electronics
(14%)
Shipbuilding, Energy
CPG & Life Sciences
(21%)
77,000 Customers and 9M Licensed Seats
June 2014
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Page 23 Siemens PLM Software
The Siemens Vision: Provide Answers
to the Great Challenges of our Time
Siemens –
the pioneer in
Energy efficiency
Industrial
productivity
Affordable and
personalized
healthcare
Intelligent
infrastructures
Entrance of Gare Saint-Lazare
metro station, Paris
June 2014
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Page 24 Siemens PLM Software
Siemens Organization:
Four Sectors Covering the Global Challenges
Industry
Health-
care
Diagnostics Imaging & Therapy Clinical Products Customer Solutions
Infra-
structure
& Cities
Rail Systems Low and Medium Voltage
Building Technologies
Osram 2) Smart Grid Mobility and Logistics
Energy
Fossil Power Generation
Wind Power Energy Service Oil & Gas Power Transmission
Solar & Hydro
Drive Technologies Customer Services Industry Automation
Metals Technologies 1)
An Integrated Technology Company.
June 2014
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Page 25 Siemens PLM Software
Increase efficiency 1 Shorten
time-to-market 2 Enhance flexibility 3
• Shorter innovation cycles
• More complex products
• Larger data volumes
• Individualized mass
production
• Volatile markets
• High productivity
• Energy and resource
efficiency are decisive
factors of competitiveness
Increasing competitiveness
Our challenge
Manufacturing is changing faster than ever before
Increasing importance of manufacturing industry in all national economies
June 2014
Unrestricted © Siemens AG 2014 All rights reserved.
Page 26 Siemens PLM Software Siegfried Russwurm
"Digital Enterprise Platform"
Siemens is preparing the ground for Industry 4.0
Production
Engineering
Product
Engineering
Early adopters
Seamless integration
With collectively
used data models
Product
Production
Change of paradigm for the next productivity stage: integration of product
planning and production can reduce time-to-market by 50%
Pro
du
cti
vit
y a
nd
co
mp
eti
tiv
en
es
s
2010 2020 2030 Time 2000
PDM
cPDM
PLM
Product Production
Best-of-breed
products
Interconnected by means of data import and export
June 2014
Unrestricted © Siemens AG 2014 All rights reserved.
Page 27 Siemens PLM Software
The Siemens Advantage:
Corporate Technology, R&D
R&D spending in % of revenue
2009 2010 2011
5.3% 5.1% 5.2%
€3,9 billion “By continuing to invest in innovation and development, and by
the strategic expansion of our portfolio, we have achieved a
technological leadership position. Siemens covers the entire
industry automation spectrum and is the only supplier to offer
this capability.” Anton S. Huber, CEO Siemens Industry Automation
Working areas:
Mechatronic Design
PLM / Digital Factory
Product Configurators
Imaging & Visualization
Systems Engineering
Social Computing
Structural Optimization
Research Partners
Customers
Universities
Research Institutes
Start-ups / VCs
Suppliers
Innovations of Products, Systems and Solutions
Corporate Technology,
Global Shared R&D
Research & technology based
projects, consulting, patents
and standardization
Best-practice sharing among
Divisions, Business Units
and Departments
June 2014
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Page 28 Siemens PLM Software
Siemens Industry Software Strategy
Integrate product and production lifecycles
PLM
MES
Plant Engineering
Automation Engineering
Create intelligent product and production lifecycle
• Merge virtual with physical worlds
• Establish a digital platform for integrated lifecycles
• Share knowledge between integrated lifecycles
June 2014
Unrestricted © Siemens AG 2014 All rights reserved.
Page 29 Siemens PLM Software
Summary
Answers to the Great Challenges of Industry
• Manufacturers face tougher challenges than ever
• To conquer complexity, we’re taking PLM to new levels
• Our vision: an immersive decision-making environment
• We’re expanding the portfolio to realize this vision
• We’re delivering solutions attuned to industry needs
• Customers continue to realize measurable benefits
• Siemens is committed to being the leader in
industry software
Restricted © Siemens AG 2014 All rights reserved. Smarter decisions, better products.
www.siemens.it/plm [email protected]