Marketing Energy Efficiency for Marketing Energy Efficiency for BuildingsBuildings

What if…What if…

…it was a legal requirementlegal requirement that buildings had to be certifiedcertified for their energy performance?

…the certificate had to include recommendations for investments in energy efficiency?

…large buildings had to be upgraded to present upgraded to present requirements for energy performancerequirements for energy performance, when they undergo renovation?

What if…What if…

…minimum energy performance requirementsenergy performance requirements in national building codes had to be updated every 5 years?

…boilers and air-conditioningboilers and air-conditioning systems had to be inspected regularly for performance?

Would…Would…

…purchasers and tenants demand higher standards demand higher standards of energy efficiencyof energy efficiency in buildings?

…builders and contractors need more energy need more energy saving products? saving products?

…regulators continually improve national building continually improve national building codescodes?

The Answer…The Answer…

…Probably YESYES

And the good newsgood news is…

New Rules from the EUNew Rules from the EU

by 4 January 20064 January 2006

In each EU country (including accession countries) these rules will have to be in place

Thanks to a new EU law on the EU law on the energy performance of buildingsenergy performance of buildings

Why Was Action Needed?Why Was Action Needed?

Climate Change:Climate Change: More than 40% of all energy consumption is from buildings

Energy efficiency measures: Energy efficiency measures: Increased energy efficiency in buildings could easily achieve the overall 8% reduction in CO emissions that the EU has pledged to deliver by 2010

2

Why Action at EU Level?Why Action at EU Level?

Inadequate levels of energy efficiency

across Europe

Need for European framework to promote

energy efficiency in buildings

How is This Happening?How is This Happening?

European level National level

European rules agreed

National governments must

turn these rules into national laws

Effects on building Effects on building designers, builders, owners, designers, builders, owners,

occupiersoccupiers

2003 2006

The New Rules in DetailThe New Rules in Detail

By end of 20052005, National governments will have to:

Calculate the Energy Performance of BuildingsEnergy Performance of Buildings through a common framework using a methodology that takes into account a variety of factorsvariety of factors

Apply minimum energy performance requirementsminimum energy performance requirements to all new new buildingsbuildings (and revise every five years)

Apply minimum energy efficiency standards to existing to existing buildingsbuildings (over 1000m²) undergoing major renovations

Define who is qualifiedwho is qualified to provide certification services

The New Rules in DetailThe New Rules in Detail

By end of 20052005, National governments will have to:

Establish energy certification schemes for all buildingsenergy certification schemes for all buildings*– All newly constructed buildings

– All public sector buildings

– All large buildings visited by the public

– All buildings changing occupation (sale or rent)

Unless the government does not have sufficient trained staff to deliver (in which case it will be delayed until 2008)

Introduce inspections of boilers and cooling installationsinspections of boilers and cooling installations– Every 2 years but;

– Only every 4 years for gas

*exemptions apply for certain categories of building (e.g. monuments, places of worship. temporary buildings)

The New Rules in DetailThe New Rules in Detail

From 2008 onwards2008 onwards:

Calculation methodologies will have to be re-examined– Every 2 years

Certificates will not be allowed to be more than 10 years old

And Their Impact?And Their Impact?

Push and PullPush and Pull

The Push: Using Market ForcesThe Push: Using Market Forces

New Rules:

When buildings are constructed, sold or rented out an energy performance certificateenergy performance certificate is to be made available to the buyer or tenant*

Public Buildings to set an examplePublic Buildings to set an example and to be certified regularly and visibly

All large buildings visited regularly by the public to display display energy certificate prominentlyenergy certificate prominently

*exemptions apply for certain categories of building (e.g. monuments, places of worship. temporary buildings)

The Push: Using Market ForcesThe Push: Using Market Forces

Effect:

Ease of comparison allows construction industry to use information as a marketing toolinformation as a marketing tool

Increased information to purchasers and tenants may be used in may be used in decision whether to take possessiondecision whether to take possession of the property or not

Certification may lead to public “naming and shaming” of public “naming and shaming” of public buildingsbuildings that have high energy inefficiency

The Pull: Legislative Requirements

New Rules:

Calculation of energy performance of buildings on basis of basis of methodology including variety of factorsmethodology including variety of factors

National governments to elaborate minimum standardsminimum standards based on the methodology

Minimum standards are to be applied to new buildingsnew buildings and in the major renovation of large existing buildingsexisting buildings

Minimum Standards to be reviewed every five years

Effect:

Builders made to buy and use energy efficient productsBuilders made to buy and use energy efficient products in all new buildings and major renovation works

And the Impact on Emissions?And the Impact on Emissions?

The European Commission estimates that these new rules will save save 45 million tonnes45 million tonnes of CO2 a year, which represents

21% of the EU’s Kyoto target21% of the EU’s Kyoto target for 2010 for 2010

Although positive, energy efficiency savings could still deliver massive massive amountsamounts of savings with the right political right political willwill

Will be achieved

Even greater savings

through energy efficiency could

be delivered through further

legislation

100%

21%

What Happens Next?What Happens Next?

At the National level

– National governments must now implement the new EU rules by passing national laws that achieve the objectives set-out

EuroACE member companies should therefore:

– Ensure national legislation is passed and that it is on time or before the deadline and includes all the measures

– Engage government to ensure that the new calculation methodologies are as thorough as possible

– Encourage government to voluntarily lower the threshold lower the threshold standardsstandards to apply them to renovations of buildings less than 1000m2

– SpreadSpread the news

What Happens Next?What Happens Next?

At EU level

– The EU will consider strengthening the requirements and promoting the new rules

EuroACE will therefore:

– Continue to campaign for stronger legislation

– Engage EU authorities to do more to promote energy efficiency

In ConclusionIn Conclusion

Although the foundations have been laid…much work is

still to be done

However, If We Work Together…However, If We Work Together…

EuroACE

NationalEuroACE Members

European Authorities

National Authorities

……We Can Accomplish the TaskWe Can Accomplish the Task

Move towards combating climate

change

Be able to compare energy performance of

different buildings

Fulfil commitments of legislation

……We Can Accomplish the TaskWe Can Accomplish the Task

Sell more energy Sell more energy efficient productsefficient products

What should be included in energy performance What should be included in energy performance methodology?methodology?

Where relevant:

Active solar systems and other heating and electricity systems based on renewable energy sources

CHP electricity

District or block heating & cooling

Natural Lighting

At least the following:

Thermal characteristics (incl. Insulation glazing and air tightness)

Heating installation (incl. hot water)

Hot water Air Conditioning Ventilation Built-in lighting Position & orientation of

building Passive solar systems and

solar protection Natural Ventilation Indoor Climatic Conditions

Who We AreWho We Are

Armacell International BPB Danfoss Dow Europe Giacomini Grundfos Huntsman Polyurethanes Knauf Insulation Paroc

Philips Lighting Pilkington Rockwool International Saint-Gobain Isover Saint-Gobain Glass Siemens Skanska VELUX

To find out more visit: www.euroace.org

Since 1998, Europe's leading companies involved with the manufacture, distribution and installation of a variety of energy saving goods and services have worked together as The European Alliance of Companies for Energy Efficiency in Buildings (EuroACE)