Marketing Essentials for Nerds and Geeks

Ganesh Samarthyam

I code 18 hours a day; all this marketing stuff is

complete non-sense;I DON’T NEED IT!

My product is great!

Code Wizardry != Commercial Success

18-Hours-A-Day != Commercial Success

Great Product != Commercial Success

“viral” product != market success

Insanity: Doing the same thing over

and over again and expecting different results!

“Create the right product”

What exactly does the “right

product” mean?

How to find which product to develop?

Your interests

Your skills

Market need

Your product

Am I passionate about the product?

Do I have necessary

skills to create that product?

Does my product

address a real market need?

Does my product “stand-out” and get noticed in

the crowd?

The first The only The best!

But what makes outstanding success?

Is my product “the first”, “the only”, or “the

best”?

Can you identify him?

Amish Tripathi’s books

Why promotion matters"It’s a fallacy to think that a good book sells itself. I can give you a long list of books that I think should have been

bestsellers but nobody’s heard of them. My

management background along with marketing

experience helped me devise effective strategies for promoting my book.”

Online marketing

Offline marketing

Focus on “why” not “what”!

“Sell the benefits not the features; even better, connect (e.g., tell

stories)”

Illustration: BlenderBlender is a 3D computer

graphics software

This is booooring

Selling the features

Okay, but still…

Selling the features

Wow! This is amazing!

Sell with a story (emotions)

www.designsmells.com

bit.ly/sgganesh

@GSamarthyam