marketing evolution - where are you?
DESCRIPTION
Where are you in the marketing evolution? Are you more traditional in your sales and marketing or have you evolved your business to be centred around your ideal customers?TRANSCRIPT
Marketing Evolution where are you?
Traditional• Make the
website pretty• Product centric• Push advertising• Cold calling• Measure views
and visits• Send out emails• One dimension
marketing
Lead Gen• Deliver
leads to sales
• Little sales alignment
• Little automation
Demand Gen• Gets leads in you
sales funnel• Sales Ready Leads• Lead Scoring• Alignment to sales
process• Marketing
Automation• Measure
conversion to Revenue
Customer Centric Marketing• Customer Centric – ideal customer needs at
the center of your business• Personal interactions take priority• Listening via social and survey feedback
touch points• Helpful• Engagement in customers mediums• Mapping the customer journey• Integrating offline and online touch points• Measure Long term Customer Value• Benchmark Employee satisfaction• Inbound personal 1:1 marketing
Product Centric Lead Centric Customer Centric