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The Real Cost of The Real Cost of Healthcare for Healthcare for Women Women

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Marketing Facts. The Real Cost of Healthcare for Women. The Real Cost of Healthcare Inflation 2004 Kaiser Family Foundation Women & Healthcare, a National Profile. Too Poor to Get Well. 27% of elderly women and 67% of uninsured women delayed or went without care due to high medical costs. - PowerPoint PPT Presentation

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Page 1: Marketing Facts

The Real Cost of The Real Cost of Healthcare for Healthcare for

WomenWomen

Page 2: Marketing Facts

The Real Cost of Healthcare The Real Cost of Healthcare InflationInflation

2004 Kaiser Family Foundation2004 Kaiser Family FoundationWomen & Healthcare, a National ProfileWomen & Healthcare, a National Profile

27% of elderly women and 67% of 27% of elderly women and 67% of uninsured women delayed or went uninsured women delayed or went without care due to high medical costs.without care due to high medical costs.

17% of women with private coverage 17% of women with private coverage delayed or went without care while 20% delayed or went without care while 20% of women over the age of 18 did not fill of women over the age of 18 did not fill a prescription because of cost.a prescription because of cost.

Too Poor to Get Well

Page 3: Marketing Facts

The Real Cost of Healthcare The Real Cost of Healthcare InflationInflation

2004 Kaiser Family Foundation2004 Kaiser Family FoundationWomen & Healthcare, a National ProfileWomen & Healthcare, a National Profile

Only 40% of uninsured women over 40 had a Only 40% of uninsured women over 40 had a mammogram within the last year. 74% of mammogram within the last year. 74% of women with private coverage and 73% of women with private coverage and 73% of women with Medicare received women with Medicare received mammograms.mammograms.

Women are more likely than men to use a Women are more likely than men to use a prescription medication on a regular basis prescription medication on a regular basis and are more likely to report difficulties and are more likely to report difficulties resulting from them.resulting from them.

Page 4: Marketing Facts

The Real Cost of Healthcare The Real Cost of Healthcare InflationInflation

2004 Kaiser Family Foundation2004 Kaiser Family FoundationWomen & Healthcare, a National ProfileWomen & Healthcare, a National Profile

One in 7 women report skipping or taking One in 7 women report skipping or taking smaller doses to make prescriptions that last smaller doses to make prescriptions that last longer.longer.

23% of women have been diagnosed with 23% of women have been diagnosed with depression or anxiety as compared to 11% of depression or anxiety as compared to 11% of men.men.

38% of women have chronic conditions that 38% of women have chronic conditions that require ongoing medical attention as require ongoing medical attention as compared to 30% of men.compared to 30% of men.

Page 5: Marketing Facts

The Real Cost of Healthcare The Real Cost of Healthcare InflationInflation

2004 Kaiser Family Foundation2004 Kaiser Family FoundationWomen & Healthcare, a National ProfileWomen & Healthcare, a National Profile

One in 10 women care for a sick or One in 10 women care for a sick or aging relative. Among this group, 40% aging relative. Among this group, 40% are low-income, 46% have a chronic are low-income, 46% have a chronic health condition of their own, and 29% health condition of their own, and 29% provide more than 40 hours of care per provide more than 40 hours of care per week.week.

Page 6: Marketing Facts

About WomenAbout Women

Page 7: Marketing Facts

Women now account for over 50% of the labor

force in the United States.

Page 8: Marketing Facts

GE, Exxon and Compaq have NO

female officers and women make 76

cents on the dollar compared to

what men in the same position

make.

Page 9: Marketing Facts

In general network marketing is the only

place a woman can make as much as a man

for the same effort

….there is NO glass ceiling.

Page 10: Marketing Facts

Women areWomen areNatural NetworkersNatural Networkers

We’re moms.We’re moms. We have jobs.We have jobs. We’re creative.We’re creative. We’re understanding.We’re understanding. We’re loyal.We’re loyal. We love to share We love to share

experiences, ideas, feelings experiences, ideas, feelings and most of all information.and most of all information.

We are committed to making We are committed to making the world a better place.the world a better place.

Page 11: Marketing Facts

Women start businesses at twice the rate of men (every 60 seconds).

Female owned and run businesses generate $3.6 trillion annually.

Women buy or influence the purchase of 85% of all consumer goods and women influence 80% of all healthcare decisions.

Page 12: Marketing Facts

Women buy 50% of the automobiles sold, and they influence the purchase of 80% of the automobiles sold.

Page 13: Marketing Facts

Pampering products have skyrocketed in the last few years – massages, creams, lotions, potions – products that make women feel better.

Women want control over their lives.

When it comes to their families, EVERYTHING MATTERS! (time, health, nutrition, sleep, safety, environment, fitness)

Page 14: Marketing Facts

Women are 3 times as likely to recommend brands to their friends.

70% of women believe they learn the most about a new product from someone who already owns one.

We are constantly building relationships and networking.

Page 15: Marketing Facts

85% of the Fortune 500 companies do not have a woman in the top 5 positions.

Women are returning home, not as home makers but as home workers…tired of fighting the glass ceiling.

Page 16: Marketing Facts

66 Million women worked in 200166 Million women worked in 2001Life expectancy of women today is Life expectancy of women today is

more than 80 yearsmore than 80 years50% of all business travelers in 2004 50% of all business travelers in 2004

were womenwere women27% of women working outside their 27% of women working outside their

homes out-earned their husbandshomes out-earned their husbands

Page 17: Marketing Facts

WHY WOMEN BUYWHY WOMEN BUY

Trust, value, and loyaltyTrust, value, and loyalty Women are more likely to buy after 3 Women are more likely to buy after 3

positive experiencespositive experiences Referrals are the strongest form of Referrals are the strongest form of

marketing to womenmarketing to women 75% of women buy when they can avoid 75% of women buy when they can avoid

crowds and save time…men buy to save crowds and save time…men buy to save moneymoney

Women are loyal to brands and less swayed Women are loyal to brands and less swayed by priceby price

Page 18: Marketing Facts

WHAT WOMEN WANTWHAT WOMEN WANT

Women want fairness, rewards, recognition, Women want fairness, rewards, recognition, opportunities, and balance.opportunities, and balance.

They want to feel valued, equal, and fairly They want to feel valued, equal, and fairly rewarded.rewarded.

Women in Nikken are innovative, inspiring, Women in Nikken are innovative, inspiring, progressive women who share a modern progressive women who share a modern VISION of SUCCESS where they can VISION of SUCCESS where they can flourish as much as men for the same effort.flourish as much as men for the same effort.

Page 19: Marketing Facts

WHAT APPEALS TO WOMEN WHAT APPEALS TO WOMEN ABOUT NIKKENABOUT NIKKEN

5-Pillars Philosophy5-Pillars Philosophy Balance in their livesBalance in their lives Time with their familiesTime with their families Equal pay for equal workEqual pay for equal work RecognitionRecognition Flexible work scheduleFlexible work schedule Support through Women’s ExposSupport through Women’s Expos

Page 20: Marketing Facts

68% of the work force 68% of the work force (men and women) in the (men and women) in the U.S. say they are U.S. say they are burned burned outout on their jobs. on their jobs.

Page 21: Marketing Facts

The Future is

BE THERE