marketing final project

6/1/2012

SUBMITTED TO:

SIR HARRIS RAZA

SUBMITTED BY :

SHAHBAZ SAIF TALPUR

JAWAD UL HASSAN

AYESHA JAVED

AROOJ REHMAT

SHUMAILA RAFIQUE

MBA 2B MARKETING ADVERTISMENT PROJECT

THE ONLY WAY TO CHILL OUTTHE ONLY WAY TO CHILL OUTTHE ONLY WAY TO CHILL OUTTHE ONLY WAY TO CHILL OUT

2 Marketing Management, Final Project, Advertisement Campaign

INTRODUCTION:

We are opening an amusement park with the name of Thrills & Chills (The only Way to chill

out) in the city of Islamabad. Park will be going to provide all types of facilities for enjoyment,

entertainment and fun, like Thrill rides, Water ride, Safari tour, Food Street, Handicraft and

Souvenir shops and many more.

OBJECTIVE:

Our objective is to take you to a world where you will forget the real world and will have a

limitless fun.

PRODUCT IDEA DESCRIPTION:

Our amusement park is composed of 5 main areas

1) Land Of Thrills & Chills:

2) Gaming arena

3) Kids Heaven

4) Land of Dead

5) Food Street & Shopping center

n LAND OF THRILLS & CHILLS

It include the three biggest area of the park

1. WATER WORLD

2. ADVENTURE LAND

3. WILD LIFE SAFARI

o WATER WORLD

In water world following rides are included

§ MAMMOTH

New in 2012: The World’s Longest Water Coaster! With six-passenger boats,

your whole family will be able to challenge Mammoth together!

§ SPLASH LAND SAFARI

With eight fun water slides for the little ones plus all sorts of water-play

activities, your little ones will giggle, splash and stay cool for hours!

§ Chill River

For a relaxing break guests can float on the Chill River. This action themed river

has eight generated wave patterns to move you along the water and through a

canyon. Look out for the waterfall!



§ THE WAVE

The Wave is a state-of-the-art wave pool, located within Splashin’ Safari. The

computer-controlled wave system creates eight different wave patterns. It is

connected to Butterfly Bay, a gentle wave pool with water that is no more than

2 feet deep.

o ADVENTURE LAND

In Adventure land following ride are included:

§ HYPER COASTER

This state-of-the-art scream machine reaches speeds of 95 mph with a

capacity of 1,450 people per hour in three trains

§ AVIATOR

The Aviator offers interactivity for all “wanna-be” pilots in the crowd. The

100-foot-tall telescoping tower lifts riders into the sky, where they can

control their own flights. With its sixteen two-passenger seats, the Aviator

has the capacity to hold 32 riders.

§ UNICOASTER

All the thrills of a looping rollercoaster at a fraction of the cost. The

Unicoaster is a rider controlled experience that thrills all ages. While the

more daring rider will thrust their seat into forward and backward spins

§ REVOLUTIONS

This high-capacity thriller is best described as pure, unbridled excitement.

The Revolution 32 swings riders an astounding 65 feet in the air, while the

passenger vehicle spins continuously, resulting in mind-blowing, upside down

sky views and heart-stopping weightlessness

§ WIPEOUT

Once strapped into the Wipeout’s two-passenger seats, riders feel like

they’re on the high seas. Up to 60 people can ride the waves

§ DRAGON

Swinging in an arc 54 feet high, the Dragon takes passengers from horizontal

to vertical. You’ll have all 48 to 60 riders screaming as the boat plunges down

§ CENTURY WHEEL

Everyone enjoys a view from above, especially from the top of a Century

Wheel. With its 3,000 lights, it also puts on a show for those down below.

This classic ride lifts its 15 four- to six-passenger gondolas up to a height of

20 meters.

o WILD LIFE SAFARI

Wildlife Safari is a fun-filled family destination where you can view over 100 animals

in their natural habitat roaming freely much as they do in the wild! Visitors to the

park drive through a trek to see animals from Africa, Asia and the America’s. This



unique setting offers many opportunities to get up close and personal with animals

large and small.

n GAMING ARENA

It includes

o INDOOR SKYDIVING

Dreamt of flying since you were young? Live your dreams with the World's first double skydiving

simulator, bringing you the state of the art technologies; flying has never been this easy! With its much

longer freefall time! It is safe for kids, challenging for adults, exciting for teens and realistic for

Skydivers. We guarantee that you'll be smiling from cheek to cheek after you experience the thrill of

indoor body flight! Come fly with us today!

o SNOOKER

We are proud to possess 12 snooker tables of Tournament Class and steel blocks

with fine accuracy. The snooker tables are created catering to the international

standards. The lively ambience of the snooker hall will definitely instigate an

enthusiastic addiction for the game.

o 3D SIMULATION GAMES

o MOTION RIDES

o CINEPAX

Cinepax is dedicated to providing the best, international quality experience to the

citizens of Pakistan. Our cinemas will draw people back to the “Magic of Movies”

with a wholesome and family-oriented ambience, the best and latest movies

released on, as close as possible to, their international release dates and the most

customer-friendly service in the country!

n KIDS HEAVEN

An area which is specially designed keeping in mind the world of child. It has every

attractions a child can think of, Different rides (Jr coaster, Helicopter, Jeeps, etc) Jumping

Castle and lot of cartoon characters.

n LAND OF DEAD

This place is only for person with strong heart. Its main attraction are house of the dead,

Mirror House, Horror rides and its unique Horror Structure

n FOOD STREET

After enjoying the trills people can chill out here and eat their heart out from lot of

restaurant choices and dishes.

n SHOPPING CENTER

A Place where people love to shop, A destination for foreign as well as local people to shop

from 100 of brand choices.



CUSTOMER SEGMENT DESCRIPTION:

Thrills & Chills is for all age groups and areas. Our customer target marketing is people of upper

middle class and above.

SITUATION:

Amusement park is the source of fun, happiness, celebrations and to host different types of fun

loving events.

COMPETITIVE ANALYSIS:

SWOT ANALYSIS:

STRENGTHS:

n Safe Rides

o Our Rides are fully safe and matches with International Standard.

n Facilities

o Medical facilities

o Security

o Customer service

o Waste management System

o ATM Services

o Water Purification Plant

o Shopping Street

o Food Street

n Attractive Structure

o Our structure is designed in a way by which a person imagines his own world.

n Advance Technology

o We have all types of latest technology

o Sales management system

o Marketing information System

WEAKNESSES:

n No availability of local transport

n High expenditure cost for maintenance and development to coupe up with this situation

we will take loans and investments from different investors



OPPORTUNITIES:

In Pakistan this kind of park is only in the imaginations of people. And we give opportunity to

the people to feel the imagination in reality. In future we will have following opportunities of

growth.

n Visits from International tourist

n Launching thrills & chills in other cities of Pakistan

n Organizing festival and events

n Launching loyalty program to retain customers

THREATS:

n Opening of other parks like ours

o In future there are chances of opening parks like ours. So, from time to time we

will increase the fun activities of our parks and launch different loyalty programs

i-e membership, free rides etc.

STRATEGIES:

n Market Penetration

o We will launch advertisement campaign in such a way that will attract every

person to break their daily routine and enjoy the only way to chill out.

n PRODUCT DEVELOPMENT

o Time to time we will introduce new rides and other fun loving events and

activities

TV CHANNEL OPTION AND TIME PREFERENCE:

Our TV advertisement will launch on following channels

n CARTOON NETWORK

n POGO

o The above two channels are popular among children and the time preference is

between 5pm to 8 pm and on Sunday between 8 am to 12 pm and 6pm to 8 pm

n HUM TV

n GEO ENTERTAINMENT

o The above two channels are popular among families. Time preference for these

above two channels are from 7pm to 10 pm

n EXPRESS NEWS

n GEO NEWS



o Every one watches these above two channels as they are popular for news. On

these news channel advertisement will be played between 9-o-clock news

PRINT MEDIA LOCATION

n NEWSPAPERS

In following news paper advertisement will be displayed as they are the mostly read

newspapers.

o Jung

o Dawn

o The News

n BILL-BOARD LOCATION

The bill-boards at following location has been chosen because the roads are the mostly

visited

o Jinnah Supper

o 6th

road

o Murree road

o 9th

avenue

o 7th

avenue

o Faisal avenue

o Jinnah avenue

o Blue area

marketing final project

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