marketing for mexico capstone preso v3 july2011

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+ Vision. Passion. Results. www.CapstoneStudios.com Lifestyle Marketing. The Choice is Theirs’ Marketing for the hospitality and real estate industries.

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Page 1: Marketing for Mexico Capstone Preso V3 July2011

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Vision. Passion. Results.www.CapstoneStudios.com

Lifestyle Marketing.The Choice is Theirs’Marketing for the hospitalityand real estate industries.

Page 2: Marketing for Mexico Capstone Preso V3 July2011

CapstoneStudios.comVision. Passion. Results.

+Lifestyle Choices As consumer choice and media

fragmentation continue to grow,

advertising effectiveness increasingly depends on

reaching the right consumer,

with the right message, in the right time and

place— and being able to understand

the direct sales impact of those

efforts.

Page 3: Marketing for Mexico Capstone Preso V3 July2011

CapstoneStudios.comVision. Passion. Results.

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Create Qualified Leadswith the right communication

Internet Social Media eMail Newsletter Video Events Direct Mail Call Chase

Front of Mind. (If you aren’t, your competition will)

Page 4: Marketing for Mexico Capstone Preso V3 July2011

CapstoneStudios.comVision. Passion. Results.

+Are You Social? “Social networking

will continue to alter not

just the global online landscape,

but the consumer experience at large.”

Page 5: Marketing for Mexico Capstone Preso V3 July2011

CapstoneStudios.comVision. Passion. Results.

+Video Drives Traffic

More Americans are using video sharing sites — and they are doing so more frequently.  As of May 2011, 71% of

online adults reported watching videos on a video sharing site.

CostaBaja Club Campestre Puerto Los Cabos Welk Resorts

Page 6: Marketing for Mexico Capstone Preso V3 July2011

CapstoneStudios.comVision. Passion. Results.

+Mobile Friendly for People On the Go

83% of US adults have a cell phone of some kind,

and that 42% of them own a smartphone.

Page 7: Marketing for Mexico Capstone Preso V3 July2011

CapstoneStudios.comVision. Passion. Results.

+Capstone Studios, Inc.Get Results. Guaranteed.

US-based marketing, public relations, media, and marketing firm specializing in real estate, travel, hospitality, and lifestyle clientele.

Now, conveniently located in Los Cabos! Hands-on local presence and full-service marketing and public relations programs.

Page 8: Marketing for Mexico Capstone Preso V3 July2011

CapstoneStudios.comVision. Passion. Results.

+Capstone Studios, Inc.Get Results. Guaranteed.Regarded as specialists in lifestyle branding for the hospitality and real estate industries.The benefits for hotels, resorts, major corporations, real estate and real estate developments are unparalleled.Clientele includes Fortune 500 companies.Hands on approach with up to date research on consumer behavior and research.

Page 9: Marketing for Mexico Capstone Preso V3 July2011

CapstoneStudios.comVision. Passion. Results.

+Services with Tiered Solutions Consulting & Marketing Research Identity Design Websites & Internet Marketing Social Media Lead Generation Campaigns Sales Center & Environmental Design Public Relations Advertising & Direct Response eMarketing (email, newsletters, sweepstakes) HD Video Production & Streaming Rich Media

Applications Collateral

Page 10: Marketing for Mexico Capstone Preso V3 July2011

CapstoneStudios.comVision. Passion. Results.

+Capstone Studios, Inc.A Partner. Not a Vendor.When working with Capstone Studios, we learn your business inside out and become an extension of your team.We pride ourselves in being accessible.Each client, each project and each individual is extremely important to us. Success is when clients are thrilled with the results.We tend to retain our clients for years because of the trusted relationship we build.

Page 11: Marketing for Mexico Capstone Preso V3 July2011

CapstoneStudios.comVision. Passion. Results.

+PartnersJohn Taylor Dismukes

After graduating from Art Center College of Design, John quickly made a name in the music and entertainment industries. His original works have graced the covers of numerous albums for rock legends such as The Grateful Dead, Megadeath, Foreigner, and Steppenwolf and blockbuster movies from Star Wars, Mad Max Jurassic Park, to Spiderman and Avatar, John’s work is seen around the globe. John is considered to be a pioneer of digital imaging techniques.

Page 12: Marketing for Mexico Capstone Preso V3 July2011

CapstoneStudios.comVision. Passion. Results.

+PartnersJo-Anne Redwood

Also an Alumnus of Art Center, Jo-Anne launched her career working under Walter Landor whom many consider the pioneer in branding. After a successful career in the entertainment field, she launched Capstone Studios focusing on Fortune 500 companies in the technology, real estate and travel industries. She is sought out for speaking engagements and serves as council on NAHB, 55+ Housing, and the Building Industry Association as well being an active participant in several Mexico-related associations including MREC, Mexico Chamber of Commerce, Perspectives, ii and RCI.

Page 13: Marketing for Mexico Capstone Preso V3 July2011

CapstoneStudios.comVision. Passion. Results.

+PartnersSeth Romans

A USC graduate in Creative Writing and English Literature, Seth worked at Warner Bros. and MGM Studios. His writing ability, leadership skills and natural marketing senses allowed him an opportunity to head the Home Entertainment division and launch a new product called a “DVD” for MGM Studios. Seth expanded his career options when he moved to Los Cabos a decade where he earned a reputation for having one of the best marketing minds and an expert in marketing Mexican tourism markets specializing in developing Lead Generation campaigns for American buyers.

Page 14: Marketing for Mexico Capstone Preso V3 July2011

CapstoneStudios.comVision. Passion. Results.

Identity Design

Page 15: Marketing for Mexico Capstone Preso V3 July2011

CapstoneStudios.comVision. Passion. Results.

+ Web & Interactive

Page 16: Marketing for Mexico Capstone Preso V3 July2011

CapstoneStudios.comVision. Passion. Results.

Latest web standards and technologies

Social Media Campaigns

Graphic design and interactive, streamed media production

Search engine optimization

Internet marketing strategies

Comprehensive analytics and detailed reporting

InternetSavvy

Page 17: Marketing for Mexico Capstone Preso V3 July2011

CapstoneStudios.comVision. Passion. Results.

+ eMail Strategies, Blogs & Social Media Content Development

30% - 75% Click-through rates

Mailing list acquisition Graphic design & HTML Detailed monitoring and

reporting Newsletters and

travel promotions News releases and

public relations communication

Page 18: Marketing for Mexico Capstone Preso V3 July2011

CapstoneStudios.comVision. Passion. Results.

+Brand ExtensionsIdentity, Packaging,& Merchandising

Page 19: Marketing for Mexico Capstone Preso V3 July2011

CapstoneStudios.comVision. Passion. Results.

+

Magazine advertisement

PR articles & content

Brochures and direct mail

Newsletters (on and offline)

Promotional & merchandising items

Print &Collateral

Page 20: Marketing for Mexico Capstone Preso V3 July2011

CapstoneStudios.comVision. Passion. Results.

+Engaging, Beauty & Testimonial Videos

Award-winning creative direction and cinematography

State-of-the-art equipment and technology

HD and Blu-Ray authoring Internet optimization

(YouTube, web deployment, etc.)

Multi-language and subtitle support

Page 21: Marketing for Mexico Capstone Preso V3 July2011

CapstoneStudios.comVision. Passion. Results.

+Traditional Print Support

Page 22: Marketing for Mexico Capstone Preso V3 July2011

CapstoneStudios.comVision. Passion. Results.

+ Sales Centers, Kiosks & Signage

Page 23: Marketing for Mexico Capstone Preso V3 July2011

CapstoneStudios.comVision. Passion. Results.

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Page 24: Marketing for Mexico Capstone Preso V3 July2011

CapstoneStudios.comVision. Passion. Results.

+Consumers Have Choices.Help Them Pick You.

Page 25: Marketing for Mexico Capstone Preso V3 July2011

CapstoneStudios.comVision. Passion. Results.

+Contact Us USA ~ Jo-Anne Redwood

+ 949-888-9911 (main) + 213-716-6087 (cell USA) + 949-444-4032 (Cell MX) [email protected] www.capstonestudios.com www.dismukes.com

Social Media @joanneredwood @capstonestudios @TweetsMexico www.facebook.com/Capsto

neStudios Also on YouTube, LinkedIn &

Google+

Mexico ~ Seth RomansVP Latin America> BiLingual Phone:

> 624-142-5577 > 624-142-3737 > Cell: 624-191-2179

eMail [email protected]

Social Media @capstonestudios @TweetsMexico www.facebook.com/Capston

eStudios Also on YouTube, LinkedIn &

Google+