Marketing forMarketing forTechnology Companies:Technology Companies:Strategies for DifferingStrategies for Differing

Stages of GrowthStages of Growth

Ann Arbor IT ZoneAnn Arbor IT ZoneHi-Tech Tuesday, February 19, 2002Hi-Tech Tuesday, February 19, 2002

IT ZoneIT ZoneProgram CommitteeProgram Committee

MaryAnn LabantMaryAnn Labant,,Vice President, MarketingVice President, Marketing

Peggy Fenwick,Peggy Fenwick,Director of MarketingDirector of Marketing

Michael J. YoungMichael J. Young,,VP, Marketing andVP, Marketing and

Customer SatisfactionCustomer Satisfaction

MaryAnn Labant serves as VP, Marketing & Sales at TerraSeer. Prior to this assignment, Ms.Labant managed a consulting business, Science Strategies which assists start-up companies by providing Virtual VP and Executive Marketing consulting services. Throughout Ms. Labant's 16-year international marketing career, she has worked with technology-based companies to refine, focus and build upon their market strengths to achieve their business and revenue goals. Ms. Labant received her MBA from the University of Michigan, her MS from the University of Pittsburgh and BS from the Pennsylvania State University.

MaryAnn LabantMaryAnn Labant,,Vice President, MarketingVice President, Marketing

Peggy Fenwick is director of marketing for SupplySolution, Inc. Prior to joining SupplySolution, Fenwick served as marketing director for Michigan-based Future Three, developers of integrated demand management, release accounting and shipping control applications for automotive suppliers. Previously, Fenwick was in advertising sales for Associated Newspapers. Fenwick earned a bachelor’s degree in marketing from Eastern Michigan University, in Ypsilanti, Mich. She currently resides in Canton, Mich., with her husband and their two children.

Peggy Fenwick,Peggy Fenwick,Director of MarketingDirector of Marketing

Michael J. Young joined Mechanical Dynamics as vice president of marketing and customer satisfaction in May 2000, from ProFusion.com, where he was vice president of enterprise technology. He previously worked for Mechanical Dynamics as an engineering product-marketing manager from 1989 to 1993. In the intervening years, Young was instrumental in launching a number of start-up firms, including Imageware, The Marketing Department, Transom Technologies, and several web/e-commerce companies. He holds a B.S. degree in electrical engineering from Clemson University and an M.B.A. from The University of Michigan.

Michael J. YoungMichael J. Young,,VP, Marketing andVP, Marketing and

Customer SatisfactionCustomer Satisfaction

Marketing Strategies forMarketing Strategies forDiffering Stages of GrowthDiffering Stages of Growth