marketing for your journal. may 2014 mike hallworth, senior marketing manager editors‘ day
TRANSCRIPT
Marketing for your Journal. May 2014
Mike Hallworth, Senior Marketing Manager
Editors‘ Day
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Our locations
We have 20 Open Access marketers based in 7 locations around the world
Beijing, Dordrecht, Heidelberg, London, New York, Hong Kong and Tokyo
BioMed Central Editors’ Day 2014
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Global Visibility and Maximum Readership
BioMed Central Editors’ Day 2014
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Over 9 million users access our journal websites worldwide every month
Key Performance Indicators
Total registrants: 1,664,229
New website registrants: 16,524 per month
Average Article Accesses p.a. : 18,545,954
Journal Newsletter sign-ups: 456,570
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Evidence Based Email Marketing
• Database of 1.6 million opt-in recipients
• Tailored email messages
• Email article alerts
• Impact Factor emails
• e-Newsletters
• Structured A/B testing
• Personalization
• Re-Marketing
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Advertising
• Display advertising on journal websites across the BioMed Central platform
• Display advertising on SpringerLink
• Banner advertising on email Article Alerts
• Banner advertising on BioMed Central Update and Biome eNewsletters
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Journal advocacy marketing material
• Marketing material available for you and anyone to access and use
• Includes: PowerPoint slide, PDF leaflets, postcards & posters, online banner adverts, screen-savers,
• Available online for you to download
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Exhibitions & Conferences
Exhibitions
• BioMed Central and Springer exhibit at over 70 scientific and library events each year
• On booth screen presentations
Partnerships with other conference organizations
• Media partnerships
• Session sponsorship
• Author workshops
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Benefits of journal apps
• Extends publisher and society brands into the mobile marketplace
• Meets rapidly growing demand for mobile specialization of content
• Helps publisher and societies maintain their competitive edge
• Increases article downloads
• Visibility in Apple iTunes and Google Play app stores
• User-friendly design delivers high quality user experience
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Objective:
To increase awareness of BioMed Central’s and build a strong brand in OA publishing
Achievable:
Increasing the number of submissions and published articles across BioMed Central’s open access portfolio
How:
Dedicated Website
Social Media
OA Advocates Stories
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Quick wins for your journal
BioMed Central Editors’ Day 2014
Social Media
•Twitter•Facebook•Linked In•CiteULike•Blog•YouTube
Website•Editor’s Profile
Word of Mouth
•Endorsements•Recommendation
Promotion
•Presentation Slide•Poster•Leaflet•Business Cards
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Thank you !
Please feel free to contact your JDE with any queries that you may have or email
BioMed Central Editors’ Day 2014