marketing group members zeeshan amer dar l2f03bbit0192 m. usman aslam l2f03bbit0193 kashif zahid...
TRANSCRIPT
marketing
marketing
Group Members
Zeeshan Amer DarL2F03BBIT0192
M. Usman AslamL2F03BBIT0193
Kashif Zahid ButtL2F03BBIT0204
Rana M. HassanL2F03BBIT0226
marketing
marketing
New Retail Idea
gubbaare
marketing
LET US START!
•A Short Introduction
Balloon Shop
Variety of Balloons
Location : Near Center Point, NBP Park.
Catering All sorts of Events
Also Planning to do Marketing Services
marketing
objectives
• A total customer satisfaction.
• A continuous & sustainable growth.
• A commitment to our people for their
entertainment and prosperity.
• A struggle for the introduction of
innovative strategies in balloons.
•Market share maximization.
marketing
Market Analysis
• Target Market
Upper Middle, Elite Class and Business
Class.
Income more than 80,000/month
Different Events (Like Christmas, Eid and
etc).
• Micro Analysis
• Macro Analysis
• Threats of New Entrants
• SWOT Analysis
marketing
Threats of New Entrants
• Entry Barriers
Competition
Market Leadership
• Exit Barriers
Government Rules and Regulations
• Bargaining Power of Buyers
• Bargaining Power of Supplier
marketing
SWOT Analysis
• Strengths:
No compromise on standard and quality
Uniqueness of our Business
Energetic and Understanding co-workers
Relations with some Good Companies’ Owners
• Weaknesses:
No Practical experience
Though we have skilled workers as well as
contacts but still element of discrepancy is
there as we are starting a new business and
we have no experience.
Limited funds.
marketing
•Opportunities:
As we are the first one to introduced
this kind of business in Pakistan
Expand area wise
Awareness of Party Balloons and
Marketing Balloons services among
consumers
• Threats:
Competitors
Traffic and Government
marketing
Retail Format
• Separate Counters
• Booking Facility
By Phone
At our Outlet
Online
•Decorative Enough
marketing
Sustainable Competitive Advantage
•Unique Service (Balloon
Advertisements and Party Decors)
• Information system
We will make or design the
balloons with the help of our
customer’s feedback.
• Location (Joint of many Posh Areas)
•Distinctive Look
• Store Atmosphere
marketing
Retail Mix
•Merchandise
• Assortment and Variety
• Pricing
• Customer Service
marketing
Organizational Plan
• Partner Ship
• Investing Equal Amounts of Capital
•Departmental Functions Performed by
Partners
• Initially 4 Departments
Marketing
A/C and Finance
Production
Procurement
marketing
Organizational Structure
GUBBAAREPartners / Managers
MarketingZeeshan Amer
Dar
ProcurementRana M. Hassan
ProductionKashif Zahid
Butt
A/C & FinanceM. Usman Aslam
marketing
Retail Strategy
• Providing a quality product.
• Provided the customer with a more
convenient method for obtaining their
desired services.
• We have seen the Pakistanis, especially
Lahorites as new idea tasters so; we
have a chance of having good result.
marketing
Procurement Plan
• Procurement
Survey different markets.
Find out the least rate available.
Watch for the best quality available.
• Location for Selling
DHA
Walton
Gulberg (Final)
marketing
• Raw Material
Parachute Clothe
Pigment Colors
Paint Brushes
and off course the Machine to
Blow the Balloon
marketing
Production Plan
•No Production of Party Balloons in
Start
• A Contractual Person is Hired
• Production Flow Chart (Next Slide)
marketing
Production Flow Chart
Designing
Parachute Clothe
Cutting
Coloring the Cuttings
Absorbing / Drying
Stitching
Final Product
marketing
Marketing Plan
•Marketing Mix
Product
Price
Place
Promotion
marketing
Retail Communication Mix
• Launching
• Advertisement
•Website
marketing
CRM Program
• R&D Department
•HR Department
Courteous and Trained Employees
• Performance Evaluation
marketing
Financial AnalysisOpening Balance Sheet
Capital PKR Long Term Assets PKR
Zeeshan 5,000,000 Shop Interior 200,000
Hassan5,000,000
Shop Exterior 75,000
Usman5,000,000
Computer 60,000
Kashif5,000,000
Shop 5,000,000
Total Fund Provided 15,000,000 Total Fund Expended 5,335,000
Working Capital 9,665,000
15,000,000 15,000,000
marketing
Expenses (in PKR)
Salaries 60,000
Electricity 20,000 approx.
Advertising 500,000
Telephone Bills 4,500 approx.
Stationary 2,000
Miscellaneous 2,000
Total Expenses Per Month 588,500
Total Expenses Per Year 7,062,000
marketing
Interior - Exterior
C
PTZ CAM
C S
GBS
Printer
TP
Copier
C
PTZ CAM
C
PTZ CAM
Revolving Door
Strip Dimensions2485.7mm. x 2.1ft.
Stall width 2.0ft.Stall length 1.5ft.Stall angle 70deg.
No. Stalls 3
Strip Dimensions2485.7mm. x 2.1ft.
Stall width 2.0ft.Stall length 1.5ft.Stall angle 70deg.
No. Stalls 3
marketing
marketing
marketing
marketing
marketing