marketing hacks - lasa congress 2019 · 2019-11-06 · mirus australia © 2019 commercial in...
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Mirus Australia © 2019
Commercial in confidence
MARKETING
HACKS
Amanda Jones
(Terranova)
Mirus Australia © 2019
Commercial in confidence2
1. Let’s start with change
2. Brand + reputation hacks
3. Hashtag hacks
4. COPE hacks
5. Voice hacks
6. Royal Commission + Marketing hacks
#makingagedcarebetter
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change doesn’t have to suck.
Mirus Australia © 2019
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#makingagedcarebetter
The trajectory
Media Fatigue
Revealed
12 – 24 hours
Personal
Stories
Social
Chatter:
How are
they
doing?
What did
they
know?
When
did they
know?
Legal /
Feds
Emails
Leaked
Jokes/
Share
Price /
Costs
Occasional
Media Follow up
Trial / Where are
they now?
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Hacks.
1. Don’t panic
2. Prepare
3. “Control” the process4. Monitoring
5. Communicate
6. Holding statement
7. Asses or adjust in-market campaigns
8. Own it
9. Stick to the facts10. Debrief
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#Celebratingwomeninagedcare
1. No budget
2. Over 100 women in 100
days
3. Global
4. Media
5. Community + connections
+ friendships
6. Over 200,000k impressions
#makingagedcarebetter
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Hacks.
1. Research
2. Brand, local, event, holiday, hashtags
3. Promote
4. Build a community
5. Journo’s
6. Recruitment
#makingagedcarebetter
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Create once
Publish everywhere
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Andrew Kerr Care
#makingagedcarebetter
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Mirus Industry Analysis (MIA)
#makingagedcarebetter
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Social Media Webinar
About us Newsletter
Testimonials FAQs
Website.
Blogs eBooks
Video Templates
Podcasts Reports
Interviews Guides
Contact us
Book a tour with us
Admission with us
AWARENESS – INFORMATION (75%)
CONSIDERATION – COMPARE (23%)
PURCHASE – ACTION (2%)
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Hacks.
1. Strong foundation
2. Save time
3. Archived content
4. Ensure a “rich” narrative
5. Track regularly
6. Consider device diversity
7. Technology stack
#makingagedcarebetter
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Voice activated
search
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Hey Google, hey Siri
1. Blog, video, live video, voice
2. Call mum, call dad3. Humans into text
4. Get ahead
#makingagedcarebetter
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Hacks.
1. Micro-moments
2. Wordstream free keyword tool “aged care near me”3. Prepare for long-tail
4. tools.pingdom.com
5. Mobile responsive
#makingagedcarebetter
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Royal commission
+ marketing
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Bankers + aged care executives
1. Refocus
2. Trust
3. Research
4. Impact on culture
5. Leadership styles
6. Service promise
#makingagedcarebetter
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Hacks.
1. Principles of trust
2. Lift internally
3. Shift externally4. Customer sentiment
5. Challenger brands
#makingagedcarebetter
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Change doesn't
have to suck. Amanda Jones (Terranova)
Chief Marketing Officer
LINKEDIN: amandajonesaj
#makingagedcarebetter