marketing home care, marketing elder care, marketing senior services online with social media...

Online Relationship Building: Social Media Marketing for Current

Clients and New ClientsValerie VanBooven RN BSN

Copyright 2010 LTC Expert Publications LLCwww.ltcsocialmark.com888-404-1513

Copyright 2010 LTC Expert Publications LLCwww.ltcsocialmark.com

Valerie VanBooven RN BSN, Owner, LTCEPGeorge Novoson- Business Development Expert

Agenda Review: What is social media marketing? Return on Investment – How is it calculated? What kind of accounts are set up? Tips for a successful social media program. What we’ve learned over time. What’s next? Q/A

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Using fresh quality content in the form of articles, blog posts, video and audio to build trust and credibility online with your local community.

The way we market to consumers today has changed quickly from force feeding (TV commercials) to “inviting” conversations to happen openly online (transparency).

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In-Bound Marketing

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What CAN we measure?Google search results.Google analytics.Where new clients “found” you.


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Triangulation will dominate your competition in any market!


It’s Done-For-You..but,

SENDCONTENT TO

[email protected]


Check In!Do you see your blog posts?Do you know how to find your FB

Business/Fan Page?Accept friend requests.Keep posts light, happy, and

informational!


Check In!Do you see your blog posts?Have you joined any local business

networking groups?Accept friend requests.Keep posts light, happy, and

informational!


Is it Search Engine Optimized? (keywords etc)Do you have a link to your blog on your

website?? Is there a CLEAR call to action on your website?Do you send out regular email communication

in the form of a branded e-newsletter to people who opt in?

Do you have a Google Analytics code on the back side of your site so that you can SEE where traffic is coming from?


Do you have a database of emails?Do you know where your referrals are

coming from?Do you look at Google Analytics regularly?


Do you have all of your business listings in place?Are they keyworded correctly?Do they contain other content?Do you check on them and update regularly?


It’s not just about being found on the first page of Google.

It’s not just about what your website looks like or how compelling it is.

It’s not just about how many opt-ins you have per week on your website.

It’s not just about how many times a week you have new content.

It’s not just about videos.

IT’S EVERYTHING.


Clients who CAN change their websites to add social media and other options.

Clients who CANNOT change their websites but CAN add a landing page to track clients and conversions.

Either way the program has to be complete.


Your Web site


VIDEO


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Triangulation will dominate your competition in any market!


WHY?


25% see this

75% see this


Component DescriptionsCustomized Blog Branded and configured for social site submissions

Account profiles Optimized profiles on 13 Social media sites

3 Custom Videos With professional voice-overs and music with rotating optimization

Weekly Blogging and Video Submissions

SEO optimized content to over 60 social sites every week

Branded Newsletter Turnkey Customer Newsletter up to 18 issues

Local Business Listing Service

Set up accounts in 9 major directories

Article Marketing Program

New articles each month re -optimized and re-submitted each week

Landing Page Branded and containing compelling call to action


More prospects see your capabilities.

You are positioned as the knowledge leader on your subject matter locally.

Prospects contact you for help.

Lower costs than other methods


Complimentary social media membership website.

Monthly webinars that anyone in the office can attend- learn how to use your programs to your advantage!

We succeed when you succeed. We stay with you- teach you how to use this to your advantage.


Take action.Talk to us.Ask us questions. Learn how this complete integrated

process can increase your bottom line.

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Q/Awww.LTCSocialMark.com

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Talk to George Novoson, Business Development Expert

marketing home care, marketing elder care, marketing senior services online with social media...

Business

social media marketing

social media sites

social sites

new content

blog posts

page of google

current clients

week landing page branded