marketing hometown america: new resident recruitment & retention for rural america
TRANSCRIPT
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Marketing Hometown America
New Resident Recruitment & Retention for Rural America
Cheryl Burkhart-Kriesel, University of NebraskaExtension Specialist – Community Vitality
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Why the interest in recruiting new residents?
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Depopulation of the Great Plains?
There is more to this story!
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As a %, rural Western Nebraska
saw more recent in-migrants (within 5 years) than any other part of the stateFor some low populated areas, newcomers exceeded 1/3rd of the total population
Research Showed…
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61% - majority of newcomers were from metro areas…
- quality of life considerations associated with an image of rural living - a primary motivation in the
decision to move (60% + of metro newcomers)
Who is coming?
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National Nonmetro Pattern
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People want to relocate
Community can’t see
“New Resident” assets
Marketing seenas a challenge
Technology - a relocation
filter
Community Marketing Process
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Community Driven Process
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Marketing Hometown America
New Resident Recruitment & Retention for Rural America
Cheryl Burkhart-Kriesel, University of NebraskaExtension Specialist – Community Vitality