marketing: how to win over the c-suite
DESCRIPTION
For CMOs and marketing leaders, it takes more than just an ad gone viral, the ‘event of the year,’ or that brilliant competitive campaign to delight the C-Suite. To truly entertain them, you have to give them what they want and care about. In this webinar, you'll learn how you can: - Drive better marketing efficiency - Align marketing values with business values - Be the champion advocating better marketing performance at your organizationTRANSCRIPT
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Presented by
James Thomas, CMO
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CEO CRO
CIO CFO CMO
The C-suite.
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What Your CIO Cares About
• Integration with existing systems
• Security and privacy protection
• Delivered in the cloud
1/5: Connect all your systems, securely, in the cloud
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1/5: Connect all your systems, securely, in the cloud
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What Your CRO/VP Sales Cares About
• Marketing’s impact to current revenue
• Understanding future revenues
• Marketing results, targets, and forecasts
2/5: Show How Marketing is Driving Revenue
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2/5: CRO - Show How Marketing is Driving Revenue
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What Your CFO Cares About
• Making marketing self-sufficient
• Alignment to corporate budgeting
• Understanding marketing’s impact to forecast
3/5: Give Insight Investment Plans and Forecasts
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3/5: CFO - Give Insight Investment Plans and Forecasts
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What the CEOCares About• Marketing alignment
and measurement to corporate objectives
• Marketing’s contribution to revenue
• Understanding marketing efficiency
4/5: Give Full Visibility and Ensure Alignment
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4/5: CEO – Give Full Visibility and Ensure Alignment
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What The CMO Cares About
• Visibility into marketing performance
• Fingertips on the budget, always
• Marketing impact on revenue
5/5: Plan and budget strategically and predict revenue performance
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5/5: CMO – Plan and budget strategically and
predict revenue performance
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5/5: CMO – Plan and budget strategically and
predict revenue performance
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Marketing organizations using Allocadia for revenue performance
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5. CMO
Plan and budget strategically and predict revenue performance
5 Ways Marketing can win over the C-Suite.
4. CEO Give Full Visibility and Ensure Alignment
1. CIOConnect all your
systems,
securely, in the
cloud
2. CROShow How Marketing is Driving Revenue
3. CFOGive Insight
Investment Plans and
Forecasts
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Get in touch.
Learn how you can win over the C-suite using Allocadia.
Get a personalized demo for your marketing team ([email protected])