marketing i: brad coffey
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TIE Young Entrepreneurs
Marketing PresentationBrad Coffey
HubSpot@BradfordCoffey
http://www.linkedin.com/in/bradfordcoffey
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What does a ‘Marketer’ do?
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Seth Godin would say:
Marketing is about every single interaction your customers have with
you and your brand – so be ‘remarkable’
http://sethgodin.typepad.com/
“If you design a product for the average person you’ll design an average product”
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Marketing DepartmentGoal: Generate Traffic and Leads for the Business
Listen to the Customer– Evaluating Customer Needs– Measuring the Market
Communicate with the Customer– Marketing the products and brand– Managing Public Relations (PR)– Stimulating brand discussions
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Listen to the Customer
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Henry Ford
“If I asked customers what they wanted they would have said a faster horse”
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Communicating with the Customer
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Communicating with the Customer
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Traditional Marketing Is No Longer Effective
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Why Advertising Doesn’t Work
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Internet Marketing Rethinking the approach to customer
communication
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Get Found by your Customers
75% of Clicks are
on Organic Search
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The Long Tail
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Publish Content - Blogging
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Will It Blend?
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WebsiteGrader.com
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Increase Effectiveness through Social Media
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Size does not matter
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Who you are does not matter
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Thank YouBradford Coffey
HubSpot / MIT Sloan
Twitter.com/BradfordCoffey
Linkedin.com/in/BradfordCoffey