marketing i do or i dont
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Creating and following through on your marketing plan is essential to yoursuccess. Make sure you\'re on the right track!TRANSCRIPT
A marketing strategy combines organized efforts related to a business goal by:◦ identifying the company’s marketing goals
◦ explaining how they will be achieved
◦ has measureable results
◦ specifies a timeframe for each effort
A sales pitch takes on one idea without consideration of the effects on the whole and hopes for the best ROI.
Marketing strategies are interconnected methods of focusing a company on a course of action which can lead to increased sales and dominance of a targeted market niche.
Business
Networking
Social
Media
Brand
Awareness
If you believe you have a product that everyone needs and wants, you are too elusive for anyone to want what you have.
If you can’t list your prospects by name chances are they don’t know your name either.
Burger King doesn’t sell a better burger than McDonalds, they just know how to market it.◦ McDonalds = Best known fast food burger
◦ Burger King = Have it your way
◦ Wendy’s = Hot & fresh
92% of Americans use multiple sources for news on a typical day
75% of online news is forwarded
50% of Americans rely on people they know to tell them what information is important
37% actively interact and share online
400 Million Users
½ Log in daily for 55 minutes
2nd Most trafficked site behind Google
#1 Photo sharing site in world
YOU
Blog
Website
YouTube
34% of bloggers post opinions about products & brands
78% of consumers trust peer recommendations
Identifies you as a expert
Ever changing and gives a reason to return
60 Million Users
1.9 billion pages viewed/month
1 New user/second & ½ outside US
Strategic business partnerships
Qualified Connections
24 Million Users
50 Million Tweets/day
88% Small businesses
73% using less than 3 months
35+ Age group
Google Owned
1 Billion videos served each day
12.2 Billion viewed in the US/month
Only 16% uploaded per week
Exec presentations, training, marketing videos
Your business is open 24/7, 365
Reach a global market, everyone buys
Consumers get information online
A tool for gathering data and selling
Business
Networking
• Event
Coordination
• Referral Programs
• Sales Campaigns
Brand
Awareness
• Newsletters
• Brochures
• Logo Design
Social
Media
• Web Writing
• Online Training
• Strategies