marketing in a 2.0 world by elliott garlock
TRANSCRIPT
Marketing in a 2.0 World
--@ElliottGarlock
What the Hell is Marketing?
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Media: 1950-2000
MEDIA TODAY
Today, media is fragmented• 13,500 radio stations (4,400 in 1960)• 17,300 magazine titles(8,400 in 1960)• 82.4 TV channels per home (5.7 in 1960)And the Web:• Millions of sites• Billions of pagesSource: “Left Brain Marketing,” Forrester Research (April 2004);
“The Vanishing Mass Market,” BusinessWeek (July 2004)Source: Darwin Day Conference, Google
Media Proliferation
http://www.slideshare.net/wah17/social-media-35304
Source: Internet Advertising Bureau, 2004Source: Darwin Day Conference, by Google
Marketing has changed more…..
http://www.slideshare.net/wah17/social-media-35304
Product proliferation and availability means more choice for the buyer……..
Source: Strike up the Brands. McKinsey & Company, December 2003Source: Darwin Day Conference, Google
1. Product Proliferation
http://www.slideshare.net/wah17/social-media-35304
TV-Industrial Complex
Sell More Products
Get More DistributionBuy Ads
Make More Profit
Purple Cow, Seth Godin
So, Now What?
http://www.web-strategist.com/blog/2008/11/17/motrin-mothers-groundswell-by-the-numbers/
http://www.web-strategist.com/blog/2008/11/17/motrin-mothers-groundswell-by-the-numbers/
http://www.marketingwithmeaning.com/tag/burger-king/
Young You are only as good as your ideas
Youth Takeover
READ, READ, READ.