marketing in china 2014
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Marketing In ChinaStudy Abroad, Summer 2014
Dr. Richard Spreng
June 8 to June 29
Beijing, Xi’an, Shanghai, Guangzhou, and Hong Kong
June 9 to June 14: BeijingCompany visits• Amway• Beijing Dragon Seal Winery• Lepu MedicalHistorical and cultural visits• Hutong Tour • Silk market shopping• Tiananmen Square• Forbidden City• Chaoyang Acrobat Show• Great Wall• Temple of Heaven• Free time
June 14 to June 16: Xi’anCompany visits• TBDHistorical and cultural visits• Muslim Street• Bike on the City Wall• The Big Wild Goose Pagoda• The Tang Dynasty Music
and Dance Show• Terra Cotta Warriors• Free time
June 17 to June 22: ShanghaiCompany visits• Dow Corning• Morpace Research• BorgWarnerHistorical and cultural visits• Yu Yuan Garden• The Bund• Nanjing Road• ZhuJiaJiao Traditional Town• Jade Buddha Temple• River Cruise• Shanghai World Financial
Center • Free time
June 22 to June 24: GuangzhouCompany visits• Amway• Procter & Gamble• GMC Car CompanyHistorical and cultural visits• Pearl River Dinner Cruise• Bright Filial Piet Temple• Sun Yat Sen Memorial• Free time
June 24 to June 29: Hong KongCompany Visits• Vision Critical• Cathay Pacific AirlineHistorical and cultural visits• Victoria Peak• Repulse Bay• Free timeLeave for Detroit
Courses: at least 7 credits
• MKT 300 Managerial Marketing (3 cr.) College core• MKT 310 - Introduction to International Business (3
cr.) College core (International Business requirement)• MKT 302 - Consumer and Organizational Buyer
Behavior (3 cr.) Required, MKT majors• MKT 383 - Sales Management (3 cr.) Elective, MKT
majors• MKT 490 - Independent Study: Marketing in China
(1 cr.) Elective, everyone
Costs• Program Fee: $3,700
– Program fee includes:• Accommodations (4-star hotels, Western breakfast)• All breakfasts, some lunch and dinners• Excursions• In-country transportation (air and train, and all excursions)• Insurance
• Other Costs: $3,037– Additional costs include:
• Additional meals $300• Airfare to China $2,000• Immunizations $100• Passport $135• Spending money $300• Student visa $202
• Tuition
Amway Scholarships
• Amway Scholarship– $5,000
• http://studyabroad.isp.msu.edu/scholarships/china.htm
Hong Kong
Guangzhou
Shanghai
Xi’an
Beijing
Dr. [email protected] BCC
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