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Online Seminar Week Marketing in het Nederlandse onderwijs Michael Kies & Wendy Bakker Dinsdag, 29 oktober 2019

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Page 1: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing

Online Seminar Week

Marketing in het Nederlandse onderwijs

Michael Kies & Wendy Bakker

Dinsdag, 29 oktober 2019

Page 2: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing

Introductie Michael

Dynamics 365 Marketing

Demo scenario’s

Next steps

Agenda

Wendy BakkerTechnical Specialist

Microsoft Dynamics 365 Customer Engagement

Microsoft Team

Michael KiesSpecialist

Microsoft Dynamics 365

Page 3: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing

Introductie

Page 4: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing

Uitdagingen: onderwijsinstellingenmoeten veranderen

Page 5: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing

D I G I TA L E T R A N S F O R M AT I E I N D E O N D E R W I J S S E C TO R

Om efficiënt en effectief te opererenin een complexe en snel veranderendeomgeving, moeten organisaties hunstructuren en processen opnieuwinrichten om waarde te halen uittechnologische tools

World Economic Forum

McKinsey, 2017

Door digitale transformatiehebben organisaties de potentie om de klanttevredenheid met 20%, en operationeleefficiëntie met 20% teverhogen

Page 6: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing

Data+

intelligence

Optimaliseer de bedrijfsvoering

Transformeerproducten en diensten

Verbind met de student

Ondersteunwerknemers

Page 7: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing

Optimaliseer de bedrijfsvoering

Transformeerproducten en diensten

Verbind met de student

DataVastleggen van data in de organisatie

2IntelligentieData verbinden

ActieVerbeter de dienstverlening

Ondersteunwerknemers

DataData +

intelligence

D I G I TA L E F E E D B AC K LO O P

Page 8: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing

Power platform

Power BI Flow PowerApps

Operations

Finance

Sales

Marketing

Talent

Microsoft Dynamics 365

Customer & Field Service

Project Service

Page 9: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing
Page 10: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing

Sales

Service

Power end-to-end customer experiences

Omni-channel support

Lead generation

Campaigns

Website

Content

Next best action

Cross-sell/upsell

Recommendations

Marketing

Page 11: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing

Dynamics 365 Marketing

Find and nurture more sales–ready leads

Align sales and marketing

Make informed

Grow with adaptable platform

Page 12: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing

Eventmanagement

Common data and connected processes

Student

Deep LinkedIn integration

Werving

Embeddedintelligence

Multi-channel

campaigns

Marketing

Dashboards

Account Based Marketing

Leadnurturing

Dynamics 365 Marketing Turn prospects into business relationships

Find and nurture moresales-ready leads

Align sales andmarketing

Make smarterdecisions

Grow with adaptable platform

Page 13: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing

Find and nurture more sales–ready leads

Generate leads across multiple channels such as email, landing

pages and events

Nurture leads with personalized experiences

Tap into LinkedIn’s business prospects

Page 14: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing

Align sales and marketing

Share common information and connected processes

Know your leads better Prioritize leads who are ready to buy

Page 15: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing

Make informed decisions

Increase marketing performance

Make survey results more actionable

Page 16: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing

Grow with adaptable platform

Configure and expand the solution

Page 17: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing
Page 18: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing

Demo scenarioDynamics 365 Marketing

Setup Multi-channel campaigns with Customer Journey’s and target the right audience

Support Event Management with planning, design, execution and tracking of the events

Maintain subscription preferences and consent and attract new students via the website

Nuture new lead/student to give them the right attention at the right time

Have more insight on the performance of your campaigns with analytics and insight supported by Machine Learning and AI

Page 19: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing

PERSONALIZED EXPERIENCES

Setup multi-channel campaigns with Customer Journey’s and target the right audience

Multichannel campaigns

Email design Target the right customer

Page 20: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing
Page 21: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing
Page 22: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing
Page 23: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing
Page 24: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing
Page 25: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing
Page 26: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing
Page 27: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing
Page 28: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing
Page 29: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing
Page 30: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing

Beste Wendy,

Page 31: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing

PERSONALIZED EXPERIENCES

Support Event Management with planning, design, execution and tracking of the events

Event Portal Event managementRegistration & Attendance

Page 32: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing
Page 33: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing
Page 34: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing
Page 35: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing
Page 36: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing
Page 37: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing
Page 38: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing
Page 39: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing
Page 40: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing

Beste Wendy,

Page 41: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing

PERSONALIZED EXPERIENCES

Maintain subscription preferences and consent and attract new students via the website

Subscriptions & Consent

Marketing Pages & Forms

Page 42: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing
Page 43: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing
Page 44: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing
Page 45: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing
Page 46: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing
Page 47: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing
Page 48: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing

Beste Wendy,

Page 49: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing
Page 50: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing
Page 51: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing
Page 52: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing

PERSONALIZED EXPERIENCES

Nurture new lead/student to give them the right attention at the right time

Scoring models Sales ready leads

Page 53: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing
Page 54: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing
Page 55: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing
Page 56: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing
Page 57: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing

PERSONALIZED EXPERIENCES

Have more insight on the performance of your campaigns with analytics and insight supported by Machine Learning and AI

Insights & Analytics

Page 58: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing
Page 59: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing
Page 60: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing
Page 61: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing
Page 62: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing
Page 63: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing
Page 64: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing
Page 65: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing
Page 66: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing
Page 67: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing

PERSONALIZED EXPERIENCES

Live Demo of Dynamics 365 Marketing

Page 68: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing

ENGAGEMENT

CHANNELS

MARKETING

SALES

ADMINISTRATION

INTEGRATION

AUTOMATION, MARKETING, SALES, ANALYTICS

APPLICATION MANAGEMENTSECURITY AND CONTROLS USER MANAGEMENT

CHANNELAPPLICATION

DATA AND VISUALIZATION

INTERNET CHATIN PERSON PHONESOCIAL EMAIL WEBSITES

TERRITORY AND QUOTA MANAGEMENTCUSTOMER SURVEYS

SALES REPORTING AND MANAGEEMENT

FORCASTING

SALES INSIGHTS

PIPELINE MANAGEMENT

LEAD AND OPPORTUNITY MANAGEMENT

CONTACT ACCOUNT OPPORTUNITY QUOTELEAD

LEAD MANAGEMENT

ENTERPRISE SYSTEMS

PREDICTIVE ANALYTICS

ANALYTICS AND REPORTING

MARKETING ANALYTICS AND

REPORTING

CUSTOMER ANALYTICS AND

REPORTING

PREDICTIVE ANALYTICS AND

INSIGHTS

SALES ANALYTICS AND

REPORTING

Functions supporting intelligent sales and marketingU

NIF

IED

T

EC

HN

OLO

GY

RELATIONSHIP GENERATION LEAD IDENTIFICATION LEAD NURTURING

MULTI-CHANNEL CAMPAIGN

CAMPAIGN PLANNING

CAMPAIGN DESIGN

CAMPAIGN EXECUTION

CAMPAIGN PERFORMANCE TRACKING

EVENT MANAGEMENT

EVENT PLANNING

EVENT DESIGN

EVENT EXECUTION

EVENT PERFORMANCE TRACKING

SEGMENTATION AND TARGETING

SEGMENT DEFINITION AND CONFIGURATION

LIST MANAGEMENT

TARGETING RULES

INT

ELLIG

EN

T

SA

LES

PER

SO

NA

LZIE

DEX

PER

IEN

CES

Page 69: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing

ENGAGEMENT

CHANNELS

MARKETING

SALES

ADMINISTRATION

INTEGRATION

AUTOMATION, MARKETING, SALES, ANALYTICS,

APPLICATION MANAGEMENTSECURITY AND CONTROLS USER MANAGEMENT

CHANNELAPPLICATION

DATA AND VISUALIZATION - DYNAMICS 365 CUSTOMER INSIGHTS

PER

SO

NA

LZIE

DEX

PER

IEN

CES

INTERNET CHATIN PERSON PHONESOCIAL EMAIL WEBSITES

INT

ELLIG

EN

T

SA

LES

TERRITORY AND QUOTA MANAGEMENTCUSTOMER SURVEYS FORMS PRO

SALES REPORTING AND MANAGEEMENT

FORCASTING

SALES INSIGHTS DYNAMICS 365 SALES INSIGHTS

PIPELINE MANAGEMENT

LEAD AND OPPORTUNITY MANAGEMENT DYNAMICS 365 SALES

CONTACT ACCOUNT OPPORTUNITY QUOTELEAD

LEAD MANAGEMENT – DYNAMICS 365 MARKETING

ENTERPRISE SYSTEMS

PREDICTIVE ANALYTICS DYNAMICS 365 SALES INSIGHTS

ANALYTICS AND REPORTING

CUSTOMER INSIGHTS

MARKETING ANALYTICS AND

REPORTING

CUSTOMER ANALYTICS AND

REPORTING

PREDICTIVE ANALYTICS AND

INSIGHTS

SALES ANALYTICS AND

REPORTING

The Microsoft ecosystem supporting intelligent sales and marketingU

NIF

IED

T

EC

HN

OLO

GY

RELATIONSHIP GENERATION LEAD IDENTIFICATION LEAD NURTURING

MULTI-CHANNEL CAMPAIGN DYNAMICS 365 MARKETING

CAMPAIGN PLANNING

CAMPAIGN DESIGN

CAMPAIGN EXECUTION

CAMPAIGN PERFORMANCE TRACKING

EVENT MANAGEMENT DYNAMICS 365 MARKETING

EVENT PLANNING

EVENT DESIGN

EVENT EXECUTION

EVENT PERFORMANCE TRACKING

SEGMENTATION AND TARGETING DYNAMICS 365 MARKETING

SEGMENT DEFINITION AND CONFIGURATION

LIST MANAGEMENT

TARGETING RULES

Page 70: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing

Secure, trustedand compliant

Microsoft Azure cloud

Unique capabilities such as event management, surveys, and connectorto LinkedIn

Easy to configure, use, and extend

Dynamics 365 Marketing with Dynamics 365 for Sales share the power of the same platform

Interaction insights and scalability

Connected Sales and Marketing

Page 71: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing

Next steps & licenses

Page 72: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing

Functionalities Dynamics 365 for Sales (Enterprise), Customer Service (Enterprise), Field Service, Project Service Automation, Marketing

(new), Powerapps

Portal 1 included (minimum 10 users)

File Storage N/A

Database Storage 10GB (plus 5GB per 20 full users)

Dual Use Rights Dynamics 365 On-premises & Cloud

Subscription Licenses Named user

Power platform Powerapps and Flow

Benefits Customer Engagement Plan

Page 73: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing

Licenties

Dynamics 365 for Marketing Application

Dynamics 365 for Marketing Non-Production App

Dynamics 365 for Marketing Additional Contacts 5K

Dynamics 365 for Marketing Additional Contacts 8K

Dynamics 365 for Marketing Additional Contacts 50K

Page 75: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing

Q&A

Page 76: Marketing in het Nederlandse onderwijs€¦ · Deep LinkedIn integration Werving Embedded intelligence Multi-channel campaigns Marketing Dashboards Account Based Marketing Lead nurturing