marketing in the 2.0 :: libraries and the cluetrain
DESCRIPTION
Presentation given by Jason Griffey for the Tennshare 2008 conference. For full video, go to: http://www.jasongriffey.net/wp/2008/09/19/marketing-in-the-20/TRANSCRIPT
Marketing in the 2.0exposure :: community :: freedom
Thesis 1Markets are conversations.
Thesis 3Conversations among human beings sound human. They are conducted in a human voice.
+ ( or ) =
Thesis 4• Whether delivering information,
opinions, perspectives, dissenting arguments or humorous asides,
the human voice is typically open, natural, uncontrived.
Thesis 6The Internet is enabling
conversations among human beings that were simply not
possible in the era of mass media.
Thesis 7Hyperlinks subvert hierarchy
Thesis 11People in networked markets
have figured out that they get far better information and support
from one another than from vendors.
Thesis 17Companies that assume online markets are the same markets
that used to watch their ads on television are kidding themselves.
Thesis 41Companies make a religion of security, but this is largely a red herring. Most are protecting less
against competitors than against their own market and workforce.
ThankYou
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Jason Griffey
✦Pattern Recognition✦http://www.jasongriffey.net/wp
✦[email protected]✦AIM: utcrefJason✦http://www.twitter.com/griffey✦http://delicious.com/griffey/tennshare08/
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Head of Library Information TechnologyUniversity of Tennessee at Chattanooga