marketing information aasl 2009
DESCRIPTION
This is the PPT I gave in Charlotte. Many people have asked me for it. I do hope the videos uploaded also. If not, I will try to re-do those. Warning: this presentation uses copyright protected materials used under the Multimedia guidelines and fair use exemptions of the U.S Copyright law. Further use is prohibited.TRANSCRIPT
![Page 1: Marketing Information AASL 2009](https://reader036.vdocuments.net/reader036/viewer/2022062513/55654924d8b42ad7648b5356/html5/thumbnails/1.jpg)
Market ng Informat on L teracy…
Paige JaegerCoordinator, School Library Services
WSWHE BOCESSaratoga Springs, NY
www.Librarydoor.blogspot.com
![Page 2: Marketing Information AASL 2009](https://reader036.vdocuments.net/reader036/viewer/2022062513/55654924d8b42ad7648b5356/html5/thumbnails/2.jpg)
Warning: The following presentation uses copyright protected materials used under the multimedia guidelines and fair use exemptions of the US Copyright law. Further use is prohibited. Many images are cited, or used from creative common license sources, allowing for re-use
![Page 3: Marketing Information AASL 2009](https://reader036.vdocuments.net/reader036/viewer/2022062513/55654924d8b42ad7648b5356/html5/thumbnails/3.jpg)
Know your consumer…
![Page 4: Marketing Information AASL 2009](https://reader036.vdocuments.net/reader036/viewer/2022062513/55654924d8b42ad7648b5356/html5/thumbnails/4.jpg)
Literacy, Illiteracy, Emerging literacy Media literacy, Cultural literacy, Functional literacy, Family literacy, and now there’s ….
Many Faces of Literacy?
![Page 5: Marketing Information AASL 2009](https://reader036.vdocuments.net/reader036/viewer/2022062513/55654924d8b42ad7648b5356/html5/thumbnails/5.jpg)
Know the marketKnow your audience…
http://www.law.georgetown.edu/ist/images/Students2.jpg
![Page 6: Marketing Information AASL 2009](https://reader036.vdocuments.net/reader036/viewer/2022062513/55654924d8b42ad7648b5356/html5/thumbnails/6.jpg)
We are preparing the 21st Century Workforce
![Page 7: Marketing Information AASL 2009](https://reader036.vdocuments.net/reader036/viewer/2022062513/55654924d8b42ad7648b5356/html5/thumbnails/7.jpg)
NDEA
![Page 8: Marketing Information AASL 2009](https://reader036.vdocuments.net/reader036/viewer/2022062513/55654924d8b42ad7648b5356/html5/thumbnails/8.jpg)
A Nation At Risk … 1983
“Mediocrity that threatens our very future as a nation….”
![Page 9: Marketing Information AASL 2009](https://reader036.vdocuments.net/reader036/viewer/2022062513/55654924d8b42ad7648b5356/html5/thumbnails/9.jpg)
This generation is bombarded…
![Page 10: Marketing Information AASL 2009](https://reader036.vdocuments.net/reader036/viewer/2022062513/55654924d8b42ad7648b5356/html5/thumbnails/10.jpg)
So… If you can’t beat ‘em—join ‘em.
![Page 11: Marketing Information AASL 2009](https://reader036.vdocuments.net/reader036/viewer/2022062513/55654924d8b42ad7648b5356/html5/thumbnails/11.jpg)
Y R we tlking 2 u bout this ?
By 2012, 70% of the workforce will be the
hyper-connected generation.
Soon, our patrons & students will be totally Millenials.
You need to know how to reach them.
![Page 12: Marketing Information AASL 2009](https://reader036.vdocuments.net/reader036/viewer/2022062513/55654924d8b42ad7648b5356/html5/thumbnails/12.jpg)
The World:
8 Billion
literate
illiterate
semi-literate
Caveat!
![Page 13: Marketing Information AASL 2009](https://reader036.vdocuments.net/reader036/viewer/2022062513/55654924d8b42ad7648b5356/html5/thumbnails/13.jpg)
What Characteristics do you see in your students?
#1: Know your consumer…
![Page 14: Marketing Information AASL 2009](https://reader036.vdocuments.net/reader036/viewer/2022062513/55654924d8b42ad7648b5356/html5/thumbnails/14.jpg)
Not afraid of hard work Self-sufficient
Conformity – o.k.Disciplined
Loyal Team sports better than groupHeroes…probably historical
“will do it” mantra
Many self interests?Individuality is o.k.
Independent Risk taker
Love entertainment & movies Heroes are sports &actors
Independent sports rule High tech
Won many trophies or medalsSkeptical
Hate meetings “just do it” mantra
Love fun. ConfidentConformist
Protected – o.k.Believe in community service
Tech savvy, connected. Heroes, parents
Want to get a tattoo ?Love group work
Admire intelligence“Why do it?” mantra
Serious
![Page 15: Marketing Information AASL 2009](https://reader036.vdocuments.net/reader036/viewer/2022062513/55654924d8b42ad7648b5356/html5/thumbnails/15.jpg)
Entertain me?
![Page 16: Marketing Information AASL 2009](https://reader036.vdocuments.net/reader036/viewer/2022062513/55654924d8b42ad7648b5356/html5/thumbnails/16.jpg)
According to Marilee Sprenger, The Digital Brain, Sept 2009…
Hyper-connectedness le
ads to…
![Page 17: Marketing Information AASL 2009](https://reader036.vdocuments.net/reader036/viewer/2022062513/55654924d8b42ad7648b5356/html5/thumbnails/17.jpg)
Retrievers? Squirreling? Spiders who web crawl and nothing else?
The jumper
Ant farmers
![Page 18: Marketing Information AASL 2009](https://reader036.vdocuments.net/reader036/viewer/2022062513/55654924d8b42ad7648b5356/html5/thumbnails/18.jpg)
In 1942, Aldous Huxley wrote:
People will come to love …technologies that undue their capacities to think.
-- Brave New World
![Page 19: Marketing Information AASL 2009](https://reader036.vdocuments.net/reader036/viewer/2022062513/55654924d8b42ad7648b5356/html5/thumbnails/19.jpg)
#2: Assume the Need
![Page 20: Marketing Information AASL 2009](https://reader036.vdocuments.net/reader036/viewer/2022062513/55654924d8b42ad7648b5356/html5/thumbnails/20.jpg)
Assume the need….
Pizza picture here… Book assumptions here…
![Page 21: Marketing Information AASL 2009](https://reader036.vdocuments.net/reader036/viewer/2022062513/55654924d8b42ad7648b5356/html5/thumbnails/21.jpg)
#2: Create the need!
http://www.youtube.com/watch?v=a2J8KJDsqqY&feature=player_embedded
![Page 22: Marketing Information AASL 2009](https://reader036.vdocuments.net/reader036/viewer/2022062513/55654924d8b42ad7648b5356/html5/thumbnails/22.jpg)
Get Smart Video – “Infomercial”(create the need…)
![Page 23: Marketing Information AASL 2009](https://reader036.vdocuments.net/reader036/viewer/2022062513/55654924d8b42ad7648b5356/html5/thumbnails/23.jpg)
#3: Advertise
![Page 24: Marketing Information AASL 2009](https://reader036.vdocuments.net/reader036/viewer/2022062513/55654924d8b42ad7648b5356/html5/thumbnails/24.jpg)
#3: Advertise
![Page 25: Marketing Information AASL 2009](https://reader036.vdocuments.net/reader036/viewer/2022062513/55654924d8b42ad7648b5356/html5/thumbnails/25.jpg)
Let Avatars Advertise for you: http://www.librarydoor.blogspot.com/
![Page 26: Marketing Information AASL 2009](https://reader036.vdocuments.net/reader036/viewer/2022062513/55654924d8b42ad7648b5356/html5/thumbnails/26.jpg)
#3: Market your product
![Page 27: Marketing Information AASL 2009](https://reader036.vdocuments.net/reader036/viewer/2022062513/55654924d8b42ad7648b5356/html5/thumbnails/27.jpg)
Frog Finds a topic: 1st in series
![Page 28: Marketing Information AASL 2009](https://reader036.vdocuments.net/reader036/viewer/2022062513/55654924d8b42ad7648b5356/html5/thumbnails/28.jpg)
Gerry suggests ideas …Embed in webpages…a snap.
![Page 29: Marketing Information AASL 2009](https://reader036.vdocuments.net/reader036/viewer/2022062513/55654924d8b42ad7648b5356/html5/thumbnails/29.jpg)
Crazy Talk ala, “Read Style”
Talking Movie Stars…
![Page 30: Marketing Information AASL 2009](https://reader036.vdocuments.net/reader036/viewer/2022062513/55654924d8b42ad7648b5356/html5/thumbnails/30.jpg)
Guerrilla Marketing…
![Page 31: Marketing Information AASL 2009](https://reader036.vdocuments.net/reader036/viewer/2022062513/55654924d8b42ad7648b5356/html5/thumbnails/31.jpg)
Voki & other web 2.0 tools
Click the link to hear a special voice message from your friend using a cool Voki character:
http://www.voki.com/php/viewmessage/?chsm=1b243ad31a85625e333fa7bb92e996bf&mId=310004
http://librarydoor.blogspot.com/
![Page 32: Marketing Information AASL 2009](https://reader036.vdocuments.net/reader036/viewer/2022062513/55654924d8b42ad7648b5356/html5/thumbnails/32.jpg)
Frog… crazy talk
![Page 33: Marketing Information AASL 2009](https://reader036.vdocuments.net/reader036/viewer/2022062513/55654924d8b42ad7648b5356/html5/thumbnails/33.jpg)
#3: advertise…
![Page 34: Marketing Information AASL 2009](https://reader036.vdocuments.net/reader036/viewer/2022062513/55654924d8b42ad7648b5356/html5/thumbnails/34.jpg)
What can we do?
![Page 36: Marketing Information AASL 2009](https://reader036.vdocuments.net/reader036/viewer/2022062513/55654924d8b42ad7648b5356/html5/thumbnails/36.jpg)
AASL Standards for the 21st C…
Organize knowledge (info)
Narrow the searchAssess the infoAsk questions… Dig deeper – more
info needed Connect Ethical use Change directions? teamwork
Intellectual freedom Diverse perspectivesCreate (don’t
regurgitate)Participate collaborate
communicateRead, view & listen Fluent use of info Social networking
tools Express yourself
Your turn…
With your
neighbor (s)
![Page 37: Marketing Information AASL 2009](https://reader036.vdocuments.net/reader036/viewer/2022062513/55654924d8b42ad7648b5356/html5/thumbnails/37.jpg)
Your turn …
BiasAccuracy – Authoritative?Conflict with anythingKnowledgeable author?Up –to-date?Published?
◦ Ann Myers acronym) Get your flip
video cam’s
out…
![Page 38: Marketing Information AASL 2009](https://reader036.vdocuments.net/reader036/viewer/2022062513/55654924d8b42ad7648b5356/html5/thumbnails/38.jpg)
Millenials want…
Branding Possession “my” Opportunity to express (AASL standards) Look at me generation Easy access Once is not enough Build networks Integrity Structure is o.k. Conformity Admire Intelligence
![Page 39: Marketing Information AASL 2009](https://reader036.vdocuments.net/reader036/viewer/2022062513/55654924d8b42ad7648b5356/html5/thumbnails/39.jpg)
Millenials in the classroom Teamwork Hyper-connected Love brands
◦ (brand your library?) Structure = o.k. Walking spam filter
◦ They need to hear 15 times! ◦ Once is not enough!
Dependent upon connections Don’t supervise, build networks Loves “ownership”
Customize your service!
![Page 40: Marketing Information AASL 2009](https://reader036.vdocuments.net/reader036/viewer/2022062513/55654924d8b42ad7648b5356/html5/thumbnails/40.jpg)
Ideas… for discussion
Enough Research Information AnalysisEvaluationNew knowledge Collaboration
![Page 41: Marketing Information AASL 2009](https://reader036.vdocuments.net/reader036/viewer/2022062513/55654924d8b42ad7648b5356/html5/thumbnails/41.jpg)
Frank Smith Signs, Albany NY will ship.
Door Prizes..
![Page 42: Marketing Information AASL 2009](https://reader036.vdocuments.net/reader036/viewer/2022062513/55654924d8b42ad7648b5356/html5/thumbnails/42.jpg)
Resources
Marilee Sprenger. Educational Leadership: Focus on the Digital Brain. September 2009.
Generation Me Jaeger, Paige. Marketing Information
Literacy. School Library Media Activities Monthly Vol. XXV, March 2009.