marketing information system ppt (2)

8/19/2019 Marketing Information System Ppt (2)

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MARKETINGINFORMATION SYSTEM

MANAGEMENT INFORMATION

SYSTEM


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GROUP 2

NI MADE INTAN AGUSTINA A.D.1306205008

NI MADE MANIK INDRAYANI 1306205029

AGUNG RATIH SARASWATI 1306205046

NI KETUT SUPADMI1306205047


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1. Fu!"#$%&

I'$()%"#$ S*+",)Is based on the varios bsiness

!n"tions s"h as Prod"tion#

Mar$etin%# Finan"e and Personne& et"' These de(art)ents or !n"tions are

$no*n as !n"tiona& areas o! bsiness'Ea"h !n"tiona& area re+iresa((&i"ations to (er!or) a&& in!or)ation(ro"essin% re&ated to the !n"tion'


5/27

T, $u&%( 'u!"#$%& %(,%+ $' ", u+#,++ $(/%#%"#$ %(,

A""ontin% In!or)ation s,ste)

Finan"ia& In!or)ation S,ste)

Mar$etin% In!or)ation S,ste) Prod"tion-Man!a"trin% In!or)ation

S,ste)

.)an Resor"e In!or)ation S,ste)


6/27

A!!$u"#/ #'$()%"#$

+*+",) AISAIS is a s,ste) o! "o&&e"tin%# storin% and

(ro"essin% /nan"ia& and a""ontin% data that

is sed b, de"ision )a$ers' An a""ontin%

in!or)ation s,ste) is %enera&&, a "o)(ter0

based )ethod !or tra"$in% a""ontin%

a"tivit, in "on1n"tion *ith in!or)ation

te"hno&o%, resor"es'


7/27

F#%!#%& I'$()%"#$ S*+",)

Finan"ia& In!or)ation S,ste) is a

sb0s,ste) o! or%aniationa&

)ana%e)ent in!or)ation s,ste)' This

sb0s,ste) s((orts the de"ision0

)a$in% (ro"ess o! /nan"ia& !n"tions at

the &eve& o! an or%aniation'


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M%(,"#/ I'$()%"#$ S*+",)

This sb0s,ste) o! )ana%e)ent in!or)ation

s,ste) (rovides in!or)ation abot varios

!n"tions o! the )ar$etin% s,ste) o! an

or%aniation' Mar$etin% is another !n"tiona&

area o! the bsiness or%aniation# *hi"h is

en%a%ed in )ar$etin% 3se&&in%4 o! its

(rod"ts to its "sto)ers'


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M%u'%!"u(#/ $( ($u!"#$ #'$()%"#$+*+",)

Provides in!or)ation on (rod"tion

o(eration a"tivities o! an or%aniation

and ths !a"i&itates the de"ision0)a$in%

(ro"ess o! (rod"tion )ana%ers o! an

or%aniation' The )ain de"isions to be

ta$en in )an!a"trin% s,ste)

is:Prod"t 5esi%n


10/27

Hu)% R,+$u(!,+I'$()%"#$ S*+",)

This !n"tiona& in!or)ation s,ste)

s((orts the !n"tions o! h)an

resor"e )ana%e)ent o! an

or%aniation' The h)an resor"e

)ana%e)ent !n"tion# in its narro*

sense# it a&so $no*n as (ersonne&

)ana%e)ent


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2. EO:UTION OF MARKETING INFORMATIONSYSTEM ONEPT

• In 6788# Pro!essor Phi&i( Kot&er o! North*estUniversit, sin% nerve "enter )ar$etin% ter) todes"ribe a ne* nit in )ar$etin% that serves to

"o&&e"t and (ro"ess in!or)ation )ar$etin%' .es%%ests three t,(es o! )ar$etin% in!or)ation:

6' Mar$etin% inte&&i%en"e# environ)ent9sin!or)ation o* to the /r)

2' Interna& )ar$etin% in!or)ation# *hi"h isin!or)ation %athered in the /r)

;' Mar$etin% "o))ni"ation# the in!or)ation o*!ro) the /r) to the environ)ent


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EO:UTION OF MARKETING INFORMATION SYSTEMONEPT


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EO:UTION OF MARKETING INFORMATION SYSTEMONEPT

• Mar$etin% in!or)ation s,ste) as a "o)(ter0based s,ste)

that *or$s in "on1n"tion *ith other !n"tiona& in!or)ation

s,ste)s to s((ort the "o)(an,


14/27

3. M%(,"#/ I'$()%"#$S*+",) M$,&


15/27

Iu" Su+*+",)

A!!$u"#/ I'$()%"#$ Su+*+",)

6' 5ata !or the Pre(aration o! Periodi"

Re(orts2' 5ata !or the Pre(aration o! S(e"ia&

Re(orts

;' 5ata !or Mathe)ati"a& Mode& and

EB(ert S,ste)


16/27

Iu" Su+*+",)

M%(,"#/ R,+,%(! Su+*+",)

6' Pri)ar, and Se"ondar, 5ata

. Use Mar$etin% Resear"h to Co&&e"tSe"ondar, 5ata'

. Use Mar$etin% Resear"h to Co&&e"t

Pri)ar, 5ata'2' Mar$etin% Resear"h So!t*are


17/27

Iu" Su+*+",)

M%(,"#/ I",/,!, Su+*+",)

Mar$etin% inte&&i%en"e re!ers to a

variet, o! ethi"a& a"tivities that "an besed to obtain in!or)ation abot"o)(etitors'


18/27

Ou"u" Su+*+",)

P($u!" Su+*+",)


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Ou"u" Su+*+",)

P($u!" Su+*+",)

Severa& te"hni+es have been

deve&o(ed to (rovide the in!or)ation)ana%ers need to )a$e a de"ision0oriented (rod"ts' Prod"t sbs,ste)"onsists o! te"hni+es s"h as these'

;N,< P($u!" E-%&u%"#$ M$,&;


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F#/u(, 2.5. =u%"#"%"#-, ,-%&u%"#$$' ,< !%#%",+ '$( ,< ($u!"+

P& S "


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P&%!, Su+*+",)

P&a"e Sbs,ste)# (rovides in!or)ation abot the "o)(an,


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P($)$"#$ Su+*+",)Pro)otion Sbs,ste)# (rovide in!or)ation abot the

a"tivities o! advertisin% and dire"t sa&es' er, di"&t to

i)(&e)ent a "o)(ter in the (ro)otion area' .o*ever# one (ro)otion area *here "o)(ters "an be

a((&ied is "o))ni"ation sa&es (erson The sa&es(eo(&e "arr,a (ortab&e "o)(ter as the, eB(&ore the area and se it to:

6' Identi!,in% in!or)ation 3+er,4 on the database to ans*er

"sto)er +estions abot the (rod"ts to be (r"hased s"has avai&abi&it,# (ri"e# shi((in% "osts# and so on'

2' Enter the sa&es order data into the order entr, s,ste)'

;' Sb)it the re(ort visit 3"a&& re(orts4 *hi"h s))aries ea"hsa&es "a& and *hat the (r(ose o! sbse+ent sa&es'


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P(#!, Su+*+",)Pri"e sbs,ste) (rovides in!or)ation that "an assist )ana%ers

in )a$in% (ri"in% de"isions' Pri"in% is based on:

6' CostPri"in% based on "osts 3"ost0based (ri"in%4 is done b, "a&"&atin%the advan"e on "osts - eB(enses in"rred b, the "o)(an, to(rod"e - obtain a (rod"t' A!ter deter)inin% the "osts that havebeen in"rred and then added 3)ar$0(4 is desired# the obtained(ri"e o! the (rod"t'

2' Re+estsPri"in% based on de)and 3de)and0based (ri"in%4 is done b,ad1stin% the va&e (&a"ed b, "ons)ers !or a (rod"t' Ke, to thisa((roa"h is to esti)ate the de)and eBa"t&,' This re+ires a %oodnderstandin% o! "ons)ers and )ar$ets# in"&din% the state o!the e"ono), and "o)(etition'


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I",/(%", M#> Su+*+",)+Inte%rated MiB Sbs,ste)# enab&in% )ana%ers to deve&o( strate%iesb, "onsiderin% the i)(a"t o! a "o)bination o! e&e)ents !ro) ?Ps3Prod"t# P&a"e# Pro)otion# Pri"e4' Mode& sbs,ste) inte%rated )iB

)"h (b&i"ied is =RAN5AI5# deve&o(ed b, Pro!' ohn 5'C' itt&e o!MIT' =RAN5AI5 in"&des severa& sb )ode&s !or advertisin%#(ro)otion# (ri"in%# individa& sa&es# and distribtion retai&ers'


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4. U+, $' M%(,"#/ I'$()%"#$ S*+",) * M%%/,(

Resear"h on the Fortne H@@ "o)(anies(rovides a %ood overvie* o! ho* the %iantsindstr, se the "o)(ter as a )ar$etin% too&'Mar$etin% )ana%ers se the Mar$etin% In!or)ationS,ste) !or:

6' Std, or to $no* the needs and desires o!"ons)ers'

2' For)&atin% )ar$etin% )iB'

;' Create a !o&&o*0( to *hat eBtent the )ar$etin%

)iB re"eived b, "ons)ers'


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5ISCUSSION SESION


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T.ANKYOU FOR YOURATTENTION

marketing information system ppt (2)

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