marketing insights ai nlp assistant - nlpbots · 1 marketing insights ai nlp assistant the problem...

www.nlpbots.com © LIGHT INFORMATION SYSTEMS PVT. LTD. CASE STUDIES 1 Marketing Insights AI NLP Assistant The Problem Enterprises spend a lot of resources and time on gathering key information on the markets they sell/operate in. A dedicated team of market analysts are always on the lookout for information on prospects, clients, competitors, industry trends and more. The process of data assimilation also needs to be backed by verification, sorting and tagging so as to be referenced by the marketing and sales teams. The entire process is heavily resource dependent, inherently inefficient and not easily scalable to support new insight requests or business strategies that are driven by the marketing team. The Solution Marketing Assist, the enterprise AI assistant that helps with relevant information to support marketing and sales activities. Marketing Assist works with structured and unstructured data sources to make sense of large amounts of data and return consumable information based on natural language queries. The product integrates with internal data repositories and subscribed data sources to fetch information in real time across company, people, industry and other categories. The product is self learning and can be customised to give proactive recommendations to support specific sales/marketing activities targeted by account manager or user. Marketing Assist makes the process of information research supremely efficient and intuitive. Analysts can quickly search for company and people information, and can qualify data sources for the marketing teams to use. Marketing and sales teams can access information on the go via a bot that is always available. The system searches across internal data repositories such as Sharepoint and SFDC, as well as external websites and feeds, thereby allowing users to quickly pick and choose from a large set of data to build custom reports focused at specific industry/clients. Features • Build custom reports in seconds based on custom search for companies • Integrate with Skype for Business, CRM, Sharepoint, etc. • SSO/AD integration for secure access and personalisation. • Export reports to PPT, PDF and share to linked accounts. • Export report snippets to excel, e-mail. • NLS for all your data, both structured and unstructured. • Natural language interface for custom queries on spending, trends, executives, etc. • Bot interface for quick access on mobile. • Integrates with Sharepoint repositories • Custom insights via Sales Force (SFDC) integration • Generate custom heatmaps and recommendations by company • Query and build custom reports for any company/product/vertical • Quick access to specific playbooks by client and product

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Page 1: Marketing Insights AI NLP Assistant - NLPBots · 1 Marketing Insights AI NLP Assistant The Problem Enterprises spend a lot of resources and time on gathering key information on the

www.nlpbots.com © LIGHT INFORMATION SYSTEMS PVT. LTD.

CASE STUDIES

1 Marketing Insights AI NLP Assistant The Problem Enterprises spend a lot of resources and time on gathering key information on the markets they sell/operate in. A dedicated team of market analysts are always on the lookout for information on prospects, clients, competitors, industry trends and more. The process of data assimilation also needs to be backed by verification, sorting and tagging so as to be referenced by the marketing and sales teams. The entire process is heavily resource dependent, inherently inefficient and not easily scalable to support new insight requests or business strategies that are driven by the marketing team. The Solution Marketing Assist, the enterprise AI assistant that helps with relevant information to support marketing and sales activities. Marketing Assist works with structured and unstructured data sources to make sense of large amounts of data and return consumable information based on natural language queries. The product integrates with internal data repositories and subscribed data sources to fetch information in real time across company, people, industry and other categories. The product is self learning and can be customised to give proactive recommendations to support specific sales/marketing activities targeted by account manager or user. Marketing Assist makes the process of information research supremely efficient and intuitive. Analysts can quickly search for company and people information, and can qualify data sources for the marketing teams to use. Marketing and sales teams can access information on the go via a bot that is always available. The system searches across internal data repositories such as Sharepoint and SFDC, as well as external websites and feeds, thereby allowing users to quickly pick and choose from a large set of data to build custom reports focused at specific industry/clients. Features

• Build custom reports in seconds based on custom search for companies • Integrate with Skype for Business, CRM, Sharepoint, etc. • SSO/AD integration for secure access and personalisation. • Export reports to PPT, PDF and share to linked accounts. • Export report snippets to excel, e-mail. • NLS for all your data, both structured and unstructured. • Natural language interface for custom queries on spending, trends, executives, etc. • Bot interface for quick access on mobile. • Integrates with Sharepoint repositories • Custom insights via Sales Force (SFDC) integration • Generate custom heatmaps and recommendations by company • Query and build custom reports for any company/product/vertical • Quick access to specific playbooks by client and product

Page 2: Marketing Insights AI NLP Assistant - NLPBots · 1 Marketing Insights AI NLP Assistant The Problem Enterprises spend a lot of resources and time on gathering key information on the

www.nlpbots.com © LIGHT INFORMATION SYSTEMS PVT. LTD.

CASE STUDIES

Result Reduction in time taken by analysts to build custom reports on companies and product markets Made the process of consumption of custom information by marketing more intuitive and efficient Saved on time and money Helps scale marketing strategies easily with real time, relevant insights Stake Holders Interacting Analysts – For generating reports on platform Sales Team – Bot on Intranet and Skype for business for getting insights into data driven sales for a specific company CXO – Insights into talking points for panel discussions, meetings, etc.