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17
Marketing Internacional A importância do país de origem no comportamento do consumidor 09-02-2010 1 Francisco Coelho

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Marketing Internacional

A importacircncia do paiacutes de origem no comportamento do consumidor

09-02-2010 1Francisco Coelho

09-02-2010 2Francisco Coelho

PIB Planeta50 triliotildees de euro

X 200 PiscinasOliacutempicas

Exportaccedilotildees do Planeta15 triliotildees de euro

X 60 PiscinasOliacutempicas

2000 20 Piscinas ou 5 Triliotildees de euro

PIB de Portugal -gt 1 Piscina09-02-2010 3Francisco Coelho

bull Comercio Internacional

ndash Made In

bull Orgulho Nacional

ndash O que eacute Nacional eacute Bom

bull Turismo

ndash Escolha dos destinos

bull FDI (Foreign DirectInvestment)

09-02-2010 4Francisco Coelho

09-02-2010 Francisco Coelho 5

The perception of Islam at times is painfully distorted Khomeini Qadafi and

Saddam Hussain are seen as inflated demons with dark shadows reaching our

shoresTHE CHANGING PERCEPTION OF ISLAM IN AMERICAN PLURALISTIC SOCIETY by Mubashar Ahmad

The Pew Research

09-02-2010 Francisco Coelho 6

Imagem do Paiacutes ou Efeito Paiacutes de Origem

Conceitos multi-dimensionais e inter-relacionados

Percepccedilatildeo que os compradores e os consumidores tecircm dos paiacuteses e dos seus produtos e serviccedilos

Estes indicadores extriacutensecos satildeo usados para avaliar positiva ou negativamente as ofertas dos diferentes paiacuteses

Tal como o preccedilo ou a marca apesar de natildeo terem impacto na performance do produtoserviccedilo afectam a sua percepccedilatildeo global de valor e consequentemente a predisposiccedilatildeo de compra

09-02-2010 Francisco Coelho 7

Francisco CoelhoPara Homem

09-02-2010 Francisco Coelho 8

Francis RabbitFor Man

09-02-2010 Francisco Coelho 9

Francois LapinPour Homme

09-02-2010 Francisco Coelho 10

ldquoMade inrdquo pode assumir tambeacutem a forma de-Manufactured in-Assembled in-Designed in-Invented in-Wanting to look like it was made in-Regional campaigns

09-02-2010 Francisco Coelho 11

bullMarcas

bullPreccedilo

bullDistribuiccedilatildeo

bullComunicaccedilatildeo

bullCocircr Embalagem

bullDesign

ldquoMade inrdquo pode assumir tambeacutem a forma de-Manufactured in-Assembled in-Designed in-Invented in-Wanting to look like it was made in

09-02-2010 12Francisco Coelho

Country ImageProduct

CharacteristicsPositive Negative

Important

I

FavorableMatch

II

UnfavorableMismatch

NotImportant

III

FavorableMismatch

IV

UnfavorableMatch

09-02-2010 13Francisco Coelho

09-02-2010 14Francisco Coelho

09-02-2010 15Francisco Coelho

Notoriedade do Paiacutes

Associaccedilotildees a Portugal

09-02-2010 16Francisco Coelho

httpwwwauthorstreamcomPresentationfrancisman-320599-Marketing-Internacional-

Imagem-dos-Pa-ses-fnac-Education-ppt-powerpoint

09-02-2010 17Francisco Coelho

httpwwwslidesharenetfrancismanmarketing-internacional-imagem-dos-paises

09-02-2010 2Francisco Coelho

PIB Planeta50 triliotildees de euro

X 200 PiscinasOliacutempicas

Exportaccedilotildees do Planeta15 triliotildees de euro

X 60 PiscinasOliacutempicas

2000 20 Piscinas ou 5 Triliotildees de euro

PIB de Portugal -gt 1 Piscina09-02-2010 3Francisco Coelho

bull Comercio Internacional

ndash Made In

bull Orgulho Nacional

ndash O que eacute Nacional eacute Bom

bull Turismo

ndash Escolha dos destinos

bull FDI (Foreign DirectInvestment)

09-02-2010 4Francisco Coelho

09-02-2010 Francisco Coelho 5

The perception of Islam at times is painfully distorted Khomeini Qadafi and

Saddam Hussain are seen as inflated demons with dark shadows reaching our

shoresTHE CHANGING PERCEPTION OF ISLAM IN AMERICAN PLURALISTIC SOCIETY by Mubashar Ahmad

The Pew Research

09-02-2010 Francisco Coelho 6

Imagem do Paiacutes ou Efeito Paiacutes de Origem

Conceitos multi-dimensionais e inter-relacionados

Percepccedilatildeo que os compradores e os consumidores tecircm dos paiacuteses e dos seus produtos e serviccedilos

Estes indicadores extriacutensecos satildeo usados para avaliar positiva ou negativamente as ofertas dos diferentes paiacuteses

Tal como o preccedilo ou a marca apesar de natildeo terem impacto na performance do produtoserviccedilo afectam a sua percepccedilatildeo global de valor e consequentemente a predisposiccedilatildeo de compra

09-02-2010 Francisco Coelho 7

Francisco CoelhoPara Homem

09-02-2010 Francisco Coelho 8

Francis RabbitFor Man

09-02-2010 Francisco Coelho 9

Francois LapinPour Homme

09-02-2010 Francisco Coelho 10

ldquoMade inrdquo pode assumir tambeacutem a forma de-Manufactured in-Assembled in-Designed in-Invented in-Wanting to look like it was made in-Regional campaigns

09-02-2010 Francisco Coelho 11

bullMarcas

bullPreccedilo

bullDistribuiccedilatildeo

bullComunicaccedilatildeo

bullCocircr Embalagem

bullDesign

ldquoMade inrdquo pode assumir tambeacutem a forma de-Manufactured in-Assembled in-Designed in-Invented in-Wanting to look like it was made in

09-02-2010 12Francisco Coelho

Country ImageProduct

CharacteristicsPositive Negative

Important

I

FavorableMatch

II

UnfavorableMismatch

NotImportant

III

FavorableMismatch

IV

UnfavorableMatch

09-02-2010 13Francisco Coelho

09-02-2010 14Francisco Coelho

09-02-2010 15Francisco Coelho

Notoriedade do Paiacutes

Associaccedilotildees a Portugal

09-02-2010 16Francisco Coelho

httpwwwauthorstreamcomPresentationfrancisman-320599-Marketing-Internacional-

Imagem-dos-Pa-ses-fnac-Education-ppt-powerpoint

09-02-2010 17Francisco Coelho

httpwwwslidesharenetfrancismanmarketing-internacional-imagem-dos-paises

PIB Planeta50 triliotildees de euro

X 200 PiscinasOliacutempicas

Exportaccedilotildees do Planeta15 triliotildees de euro

X 60 PiscinasOliacutempicas

2000 20 Piscinas ou 5 Triliotildees de euro

PIB de Portugal -gt 1 Piscina09-02-2010 3Francisco Coelho

bull Comercio Internacional

ndash Made In

bull Orgulho Nacional

ndash O que eacute Nacional eacute Bom

bull Turismo

ndash Escolha dos destinos

bull FDI (Foreign DirectInvestment)

09-02-2010 4Francisco Coelho

09-02-2010 Francisco Coelho 5

The perception of Islam at times is painfully distorted Khomeini Qadafi and

Saddam Hussain are seen as inflated demons with dark shadows reaching our

shoresTHE CHANGING PERCEPTION OF ISLAM IN AMERICAN PLURALISTIC SOCIETY by Mubashar Ahmad

The Pew Research

09-02-2010 Francisco Coelho 6

Imagem do Paiacutes ou Efeito Paiacutes de Origem

Conceitos multi-dimensionais e inter-relacionados

Percepccedilatildeo que os compradores e os consumidores tecircm dos paiacuteses e dos seus produtos e serviccedilos

Estes indicadores extriacutensecos satildeo usados para avaliar positiva ou negativamente as ofertas dos diferentes paiacuteses

Tal como o preccedilo ou a marca apesar de natildeo terem impacto na performance do produtoserviccedilo afectam a sua percepccedilatildeo global de valor e consequentemente a predisposiccedilatildeo de compra

09-02-2010 Francisco Coelho 7

Francisco CoelhoPara Homem

09-02-2010 Francisco Coelho 8

Francis RabbitFor Man

09-02-2010 Francisco Coelho 9

Francois LapinPour Homme

09-02-2010 Francisco Coelho 10

ldquoMade inrdquo pode assumir tambeacutem a forma de-Manufactured in-Assembled in-Designed in-Invented in-Wanting to look like it was made in-Regional campaigns

09-02-2010 Francisco Coelho 11

bullMarcas

bullPreccedilo

bullDistribuiccedilatildeo

bullComunicaccedilatildeo

bullCocircr Embalagem

bullDesign

ldquoMade inrdquo pode assumir tambeacutem a forma de-Manufactured in-Assembled in-Designed in-Invented in-Wanting to look like it was made in

09-02-2010 12Francisco Coelho

Country ImageProduct

CharacteristicsPositive Negative

Important

I

FavorableMatch

II

UnfavorableMismatch

NotImportant

III

FavorableMismatch

IV

UnfavorableMatch

09-02-2010 13Francisco Coelho

09-02-2010 14Francisco Coelho

09-02-2010 15Francisco Coelho

Notoriedade do Paiacutes

Associaccedilotildees a Portugal

09-02-2010 16Francisco Coelho

httpwwwauthorstreamcomPresentationfrancisman-320599-Marketing-Internacional-

Imagem-dos-Pa-ses-fnac-Education-ppt-powerpoint

09-02-2010 17Francisco Coelho

httpwwwslidesharenetfrancismanmarketing-internacional-imagem-dos-paises

bull Comercio Internacional

ndash Made In

bull Orgulho Nacional

ndash O que eacute Nacional eacute Bom

bull Turismo

ndash Escolha dos destinos

bull FDI (Foreign DirectInvestment)

09-02-2010 4Francisco Coelho

09-02-2010 Francisco Coelho 5

The perception of Islam at times is painfully distorted Khomeini Qadafi and

Saddam Hussain are seen as inflated demons with dark shadows reaching our

shoresTHE CHANGING PERCEPTION OF ISLAM IN AMERICAN PLURALISTIC SOCIETY by Mubashar Ahmad

The Pew Research

09-02-2010 Francisco Coelho 6

Imagem do Paiacutes ou Efeito Paiacutes de Origem

Conceitos multi-dimensionais e inter-relacionados

Percepccedilatildeo que os compradores e os consumidores tecircm dos paiacuteses e dos seus produtos e serviccedilos

Estes indicadores extriacutensecos satildeo usados para avaliar positiva ou negativamente as ofertas dos diferentes paiacuteses

Tal como o preccedilo ou a marca apesar de natildeo terem impacto na performance do produtoserviccedilo afectam a sua percepccedilatildeo global de valor e consequentemente a predisposiccedilatildeo de compra

09-02-2010 Francisco Coelho 7

Francisco CoelhoPara Homem

09-02-2010 Francisco Coelho 8

Francis RabbitFor Man

09-02-2010 Francisco Coelho 9

Francois LapinPour Homme

09-02-2010 Francisco Coelho 10

ldquoMade inrdquo pode assumir tambeacutem a forma de-Manufactured in-Assembled in-Designed in-Invented in-Wanting to look like it was made in-Regional campaigns

09-02-2010 Francisco Coelho 11

bullMarcas

bullPreccedilo

bullDistribuiccedilatildeo

bullComunicaccedilatildeo

bullCocircr Embalagem

bullDesign

ldquoMade inrdquo pode assumir tambeacutem a forma de-Manufactured in-Assembled in-Designed in-Invented in-Wanting to look like it was made in

09-02-2010 12Francisco Coelho

Country ImageProduct

CharacteristicsPositive Negative

Important

I

FavorableMatch

II

UnfavorableMismatch

NotImportant

III

FavorableMismatch

IV

UnfavorableMatch

09-02-2010 13Francisco Coelho

09-02-2010 14Francisco Coelho

09-02-2010 15Francisco Coelho

Notoriedade do Paiacutes

Associaccedilotildees a Portugal

09-02-2010 16Francisco Coelho

httpwwwauthorstreamcomPresentationfrancisman-320599-Marketing-Internacional-

Imagem-dos-Pa-ses-fnac-Education-ppt-powerpoint

09-02-2010 17Francisco Coelho

httpwwwslidesharenetfrancismanmarketing-internacional-imagem-dos-paises

09-02-2010 Francisco Coelho 5

The perception of Islam at times is painfully distorted Khomeini Qadafi and

Saddam Hussain are seen as inflated demons with dark shadows reaching our

shoresTHE CHANGING PERCEPTION OF ISLAM IN AMERICAN PLURALISTIC SOCIETY by Mubashar Ahmad

The Pew Research

09-02-2010 Francisco Coelho 6

Imagem do Paiacutes ou Efeito Paiacutes de Origem

Conceitos multi-dimensionais e inter-relacionados

Percepccedilatildeo que os compradores e os consumidores tecircm dos paiacuteses e dos seus produtos e serviccedilos

Estes indicadores extriacutensecos satildeo usados para avaliar positiva ou negativamente as ofertas dos diferentes paiacuteses

Tal como o preccedilo ou a marca apesar de natildeo terem impacto na performance do produtoserviccedilo afectam a sua percepccedilatildeo global de valor e consequentemente a predisposiccedilatildeo de compra

09-02-2010 Francisco Coelho 7

Francisco CoelhoPara Homem

09-02-2010 Francisco Coelho 8

Francis RabbitFor Man

09-02-2010 Francisco Coelho 9

Francois LapinPour Homme

09-02-2010 Francisco Coelho 10

ldquoMade inrdquo pode assumir tambeacutem a forma de-Manufactured in-Assembled in-Designed in-Invented in-Wanting to look like it was made in-Regional campaigns

09-02-2010 Francisco Coelho 11

bullMarcas

bullPreccedilo

bullDistribuiccedilatildeo

bullComunicaccedilatildeo

bullCocircr Embalagem

bullDesign

ldquoMade inrdquo pode assumir tambeacutem a forma de-Manufactured in-Assembled in-Designed in-Invented in-Wanting to look like it was made in

09-02-2010 12Francisco Coelho

Country ImageProduct

CharacteristicsPositive Negative

Important

I

FavorableMatch

II

UnfavorableMismatch

NotImportant

III

FavorableMismatch

IV

UnfavorableMatch

09-02-2010 13Francisco Coelho

09-02-2010 14Francisco Coelho

09-02-2010 15Francisco Coelho

Notoriedade do Paiacutes

Associaccedilotildees a Portugal

09-02-2010 16Francisco Coelho

httpwwwauthorstreamcomPresentationfrancisman-320599-Marketing-Internacional-

Imagem-dos-Pa-ses-fnac-Education-ppt-powerpoint

09-02-2010 17Francisco Coelho

httpwwwslidesharenetfrancismanmarketing-internacional-imagem-dos-paises

09-02-2010 Francisco Coelho 6

Imagem do Paiacutes ou Efeito Paiacutes de Origem

Conceitos multi-dimensionais e inter-relacionados

Percepccedilatildeo que os compradores e os consumidores tecircm dos paiacuteses e dos seus produtos e serviccedilos

Estes indicadores extriacutensecos satildeo usados para avaliar positiva ou negativamente as ofertas dos diferentes paiacuteses

Tal como o preccedilo ou a marca apesar de natildeo terem impacto na performance do produtoserviccedilo afectam a sua percepccedilatildeo global de valor e consequentemente a predisposiccedilatildeo de compra

09-02-2010 Francisco Coelho 7

Francisco CoelhoPara Homem

09-02-2010 Francisco Coelho 8

Francis RabbitFor Man

09-02-2010 Francisco Coelho 9

Francois LapinPour Homme

09-02-2010 Francisco Coelho 10

ldquoMade inrdquo pode assumir tambeacutem a forma de-Manufactured in-Assembled in-Designed in-Invented in-Wanting to look like it was made in-Regional campaigns

09-02-2010 Francisco Coelho 11

bullMarcas

bullPreccedilo

bullDistribuiccedilatildeo

bullComunicaccedilatildeo

bullCocircr Embalagem

bullDesign

ldquoMade inrdquo pode assumir tambeacutem a forma de-Manufactured in-Assembled in-Designed in-Invented in-Wanting to look like it was made in

09-02-2010 12Francisco Coelho

Country ImageProduct

CharacteristicsPositive Negative

Important

I

FavorableMatch

II

UnfavorableMismatch

NotImportant

III

FavorableMismatch

IV

UnfavorableMatch

09-02-2010 13Francisco Coelho

09-02-2010 14Francisco Coelho

09-02-2010 15Francisco Coelho

Notoriedade do Paiacutes

Associaccedilotildees a Portugal

09-02-2010 16Francisco Coelho

httpwwwauthorstreamcomPresentationfrancisman-320599-Marketing-Internacional-

Imagem-dos-Pa-ses-fnac-Education-ppt-powerpoint

09-02-2010 17Francisco Coelho

httpwwwslidesharenetfrancismanmarketing-internacional-imagem-dos-paises

09-02-2010 Francisco Coelho 7

Francisco CoelhoPara Homem

09-02-2010 Francisco Coelho 8

Francis RabbitFor Man

09-02-2010 Francisco Coelho 9

Francois LapinPour Homme

09-02-2010 Francisco Coelho 10

ldquoMade inrdquo pode assumir tambeacutem a forma de-Manufactured in-Assembled in-Designed in-Invented in-Wanting to look like it was made in-Regional campaigns

09-02-2010 Francisco Coelho 11

bullMarcas

bullPreccedilo

bullDistribuiccedilatildeo

bullComunicaccedilatildeo

bullCocircr Embalagem

bullDesign

ldquoMade inrdquo pode assumir tambeacutem a forma de-Manufactured in-Assembled in-Designed in-Invented in-Wanting to look like it was made in

09-02-2010 12Francisco Coelho

Country ImageProduct

CharacteristicsPositive Negative

Important

I

FavorableMatch

II

UnfavorableMismatch

NotImportant

III

FavorableMismatch

IV

UnfavorableMatch

09-02-2010 13Francisco Coelho

09-02-2010 14Francisco Coelho

09-02-2010 15Francisco Coelho

Notoriedade do Paiacutes

Associaccedilotildees a Portugal

09-02-2010 16Francisco Coelho

httpwwwauthorstreamcomPresentationfrancisman-320599-Marketing-Internacional-

Imagem-dos-Pa-ses-fnac-Education-ppt-powerpoint

09-02-2010 17Francisco Coelho

httpwwwslidesharenetfrancismanmarketing-internacional-imagem-dos-paises

09-02-2010 Francisco Coelho 8

Francis RabbitFor Man

09-02-2010 Francisco Coelho 9

Francois LapinPour Homme

09-02-2010 Francisco Coelho 10

ldquoMade inrdquo pode assumir tambeacutem a forma de-Manufactured in-Assembled in-Designed in-Invented in-Wanting to look like it was made in-Regional campaigns

09-02-2010 Francisco Coelho 11

bullMarcas

bullPreccedilo

bullDistribuiccedilatildeo

bullComunicaccedilatildeo

bullCocircr Embalagem

bullDesign

ldquoMade inrdquo pode assumir tambeacutem a forma de-Manufactured in-Assembled in-Designed in-Invented in-Wanting to look like it was made in

09-02-2010 12Francisco Coelho

Country ImageProduct

CharacteristicsPositive Negative

Important

I

FavorableMatch

II

UnfavorableMismatch

NotImportant

III

FavorableMismatch

IV

UnfavorableMatch

09-02-2010 13Francisco Coelho

09-02-2010 14Francisco Coelho

09-02-2010 15Francisco Coelho

Notoriedade do Paiacutes

Associaccedilotildees a Portugal

09-02-2010 16Francisco Coelho

httpwwwauthorstreamcomPresentationfrancisman-320599-Marketing-Internacional-

Imagem-dos-Pa-ses-fnac-Education-ppt-powerpoint

09-02-2010 17Francisco Coelho

httpwwwslidesharenetfrancismanmarketing-internacional-imagem-dos-paises

09-02-2010 Francisco Coelho 9

Francois LapinPour Homme

09-02-2010 Francisco Coelho 10

ldquoMade inrdquo pode assumir tambeacutem a forma de-Manufactured in-Assembled in-Designed in-Invented in-Wanting to look like it was made in-Regional campaigns

09-02-2010 Francisco Coelho 11

bullMarcas

bullPreccedilo

bullDistribuiccedilatildeo

bullComunicaccedilatildeo

bullCocircr Embalagem

bullDesign

ldquoMade inrdquo pode assumir tambeacutem a forma de-Manufactured in-Assembled in-Designed in-Invented in-Wanting to look like it was made in

09-02-2010 12Francisco Coelho

Country ImageProduct

CharacteristicsPositive Negative

Important

I

FavorableMatch

II

UnfavorableMismatch

NotImportant

III

FavorableMismatch

IV

UnfavorableMatch

09-02-2010 13Francisco Coelho

09-02-2010 14Francisco Coelho

09-02-2010 15Francisco Coelho

Notoriedade do Paiacutes

Associaccedilotildees a Portugal

09-02-2010 16Francisco Coelho

httpwwwauthorstreamcomPresentationfrancisman-320599-Marketing-Internacional-

Imagem-dos-Pa-ses-fnac-Education-ppt-powerpoint

09-02-2010 17Francisco Coelho

httpwwwslidesharenetfrancismanmarketing-internacional-imagem-dos-paises

09-02-2010 Francisco Coelho 10

ldquoMade inrdquo pode assumir tambeacutem a forma de-Manufactured in-Assembled in-Designed in-Invented in-Wanting to look like it was made in-Regional campaigns

09-02-2010 Francisco Coelho 11

bullMarcas

bullPreccedilo

bullDistribuiccedilatildeo

bullComunicaccedilatildeo

bullCocircr Embalagem

bullDesign

ldquoMade inrdquo pode assumir tambeacutem a forma de-Manufactured in-Assembled in-Designed in-Invented in-Wanting to look like it was made in

09-02-2010 12Francisco Coelho

Country ImageProduct

CharacteristicsPositive Negative

Important

I

FavorableMatch

II

UnfavorableMismatch

NotImportant

III

FavorableMismatch

IV

UnfavorableMatch

09-02-2010 13Francisco Coelho

09-02-2010 14Francisco Coelho

09-02-2010 15Francisco Coelho

Notoriedade do Paiacutes

Associaccedilotildees a Portugal

09-02-2010 16Francisco Coelho

httpwwwauthorstreamcomPresentationfrancisman-320599-Marketing-Internacional-

Imagem-dos-Pa-ses-fnac-Education-ppt-powerpoint

09-02-2010 17Francisco Coelho

httpwwwslidesharenetfrancismanmarketing-internacional-imagem-dos-paises

09-02-2010 Francisco Coelho 11

bullMarcas

bullPreccedilo

bullDistribuiccedilatildeo

bullComunicaccedilatildeo

bullCocircr Embalagem

bullDesign

ldquoMade inrdquo pode assumir tambeacutem a forma de-Manufactured in-Assembled in-Designed in-Invented in-Wanting to look like it was made in

09-02-2010 12Francisco Coelho

Country ImageProduct

CharacteristicsPositive Negative

Important

I

FavorableMatch

II

UnfavorableMismatch

NotImportant

III

FavorableMismatch

IV

UnfavorableMatch

09-02-2010 13Francisco Coelho

09-02-2010 14Francisco Coelho

09-02-2010 15Francisco Coelho

Notoriedade do Paiacutes

Associaccedilotildees a Portugal

09-02-2010 16Francisco Coelho

httpwwwauthorstreamcomPresentationfrancisman-320599-Marketing-Internacional-

Imagem-dos-Pa-ses-fnac-Education-ppt-powerpoint

09-02-2010 17Francisco Coelho

httpwwwslidesharenetfrancismanmarketing-internacional-imagem-dos-paises

09-02-2010 12Francisco Coelho

Country ImageProduct

CharacteristicsPositive Negative

Important

I

FavorableMatch

II

UnfavorableMismatch

NotImportant

III

FavorableMismatch

IV

UnfavorableMatch

09-02-2010 13Francisco Coelho

09-02-2010 14Francisco Coelho

09-02-2010 15Francisco Coelho

Notoriedade do Paiacutes

Associaccedilotildees a Portugal

09-02-2010 16Francisco Coelho

httpwwwauthorstreamcomPresentationfrancisman-320599-Marketing-Internacional-

Imagem-dos-Pa-ses-fnac-Education-ppt-powerpoint

09-02-2010 17Francisco Coelho

httpwwwslidesharenetfrancismanmarketing-internacional-imagem-dos-paises

Country ImageProduct

CharacteristicsPositive Negative

Important

I

FavorableMatch

II

UnfavorableMismatch

NotImportant

III

FavorableMismatch

IV

UnfavorableMatch

09-02-2010 13Francisco Coelho

09-02-2010 14Francisco Coelho

09-02-2010 15Francisco Coelho

Notoriedade do Paiacutes

Associaccedilotildees a Portugal

09-02-2010 16Francisco Coelho

httpwwwauthorstreamcomPresentationfrancisman-320599-Marketing-Internacional-

Imagem-dos-Pa-ses-fnac-Education-ppt-powerpoint

09-02-2010 17Francisco Coelho

httpwwwslidesharenetfrancismanmarketing-internacional-imagem-dos-paises

09-02-2010 14Francisco Coelho

09-02-2010 15Francisco Coelho

Notoriedade do Paiacutes

Associaccedilotildees a Portugal

09-02-2010 16Francisco Coelho

httpwwwauthorstreamcomPresentationfrancisman-320599-Marketing-Internacional-

Imagem-dos-Pa-ses-fnac-Education-ppt-powerpoint

09-02-2010 17Francisco Coelho

httpwwwslidesharenetfrancismanmarketing-internacional-imagem-dos-paises

09-02-2010 15Francisco Coelho

Notoriedade do Paiacutes

Associaccedilotildees a Portugal

09-02-2010 16Francisco Coelho

httpwwwauthorstreamcomPresentationfrancisman-320599-Marketing-Internacional-

Imagem-dos-Pa-ses-fnac-Education-ppt-powerpoint

09-02-2010 17Francisco Coelho

httpwwwslidesharenetfrancismanmarketing-internacional-imagem-dos-paises

Notoriedade do Paiacutes

Associaccedilotildees a Portugal

09-02-2010 16Francisco Coelho

httpwwwauthorstreamcomPresentationfrancisman-320599-Marketing-Internacional-

Imagem-dos-Pa-ses-fnac-Education-ppt-powerpoint

09-02-2010 17Francisco Coelho

httpwwwslidesharenetfrancismanmarketing-internacional-imagem-dos-paises

httpwwwauthorstreamcomPresentationfrancisman-320599-Marketing-Internacional-

Imagem-dos-Pa-ses-fnac-Education-ppt-powerpoint

09-02-2010 17Francisco Coelho

httpwwwslidesharenetfrancismanmarketing-internacional-imagem-dos-paises