Marketing & International Business

Marketing & International BusinessFuel Your Passion & Ignite Your DesireBrya Cameron, Rockelle Carter, Marcus Daye, MaKita Edwards, & Monique Richardson

OBJECTIVES Awareness- within 2-3 years communicate the existence of the Marketing and International Business programs to high school students, parents, counselors, undecided college students, non-traditional students and international students.

Comprehension- Inform as many people as possible of this aware group that the Marketing and International Business programs are superior department within the Langdale College of Business with many benefits.

OBJECTIVES CONTINUED Conviction- Convince as many people as possible that by enrolling in the Marketing and International Business program you will gain the proper training, skills, benefits and opportunities in order to be prepared for the marketing real world as well as keep a job.

Desire- Stimulate desire within as many people as possible of the convinced group to request more information

Action- Motivate as many people as possible of the desire group to visit the Langdale College of Business

SWOT ANALYSIS

STRENGTHS STRENGTHS - what DOES Marketing and International Business have to offer and why it would benefit them? A few of the strengths include... All professors have expertise in their field Faculty and staff are set in place to help develop students skills in Marketing/ International Business outside of class

WEAKNESSES Identify what can be improved internally in the business school Not reaching to students on a personal level Business school is isolated from the rest of the campus Not enough promotion of the business school

OPPORTUNITIES A Few Include... Studying Abroad in Germany and Turkey Getting involved in marketing/ international clubs or programs VSU can recruit students by hosting college expos or connecting with high schools in different areas

THREATS Competing with other majors (Main Campus and North Campus) Other majors coming up with innovative ways to attract potential students Parents might want their students to study a certain major Cost of Tuition

TARGET MARKET

Primary marketProspective college students and the current students at Valdosta State University. Secondary marketNon-traditional students, transfer students, and international students.

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