Marketing Internship Martins Chrysler, Dodge, Jeep, & Ram1422 Main Street Union Grove, WI

Brian BorkowskiCommunication Spring Internship2012 UW-Parkside

During my 2012 Spring Semester at UW-Parkside, I completed a marketing internship at Martins (Dodge, Jeep, and Chrysler) in

Union Grove

It was always my goal to complete an internship while at UW-Parkside, and Ranger-Trak provided me with the

opportunity

This internship was suggested by Cars.com (nationally known search engine for vehicles) to help Martins in their

marketing department.

Tasks and Responsibilities

1. Assist in marketing vehicles online to customers.

2. Learn the selling points of vehicles, and through pictures market them

in a fashionable manner

3. Become familiar with all the computer programs used within the

company (Digital Dashboard/ Auto Connects)

4. Digitally update inventory with both new and used vehicles

5. Update advertisements used in the news paper

6. Learn and master how to write quality vehicle descriptions, and

describe them using detailed marketable vocabulary.

From my first day on the job, Bill Anderson, the General Manager at Martins explained to me the importance of marketing a product. In their case, it happens to be vehicles.

If I were to succeed in this internship, I had to become familiar with the selling points of vehicles, and market their product online with photos and descriptions, and that’s exactly what I mastered.

Examples

Try out this Executive-Driven luxury sedan! Powered by the Pentastar V-6, a top-ranked engine by Ward's Automotive, this can is the perfect crossroads of fuel economy, styling, performance and comfort. Leather heated seats and an 8.4-inch touch screen command center grace this car's interior. Call 262-878-1226 to schedule a test drive today.

Examples

Save money NOW, and at the gas pump with this fun, super-efficient compact! The all-new FIAT 500 Pop provides a great sound system with BOSE speakers, and over 35 mpg! With only 2000 miles, this barely used vehicle is available for less than brand new with 48000 miles of FACTORY warranty!

Examples

This is the SUV you've been hoping to find for your all-season FUN. In nice weather you'll enjoy the removable Freedom Top hard roof panels. In bad weather you'll appreciate 4WD and Electronic Stability Control. Equipped with a Class III tow hitch, the Jeep can also tow your pop-up or small boat wherever you want

Office WorkDuring my office hours, I was taught how to use Martins computer programs.These programs are designed to keep their inventory up to date, and send out information about the vehicles.

Digital Dashboard Auto Connects

Upon completion of my marketing internship, I now have a really good

understanding about the importance of…

1. How an item looks to a customer 2. The right words to use while

marketing a product3. Ways to attract customers either

online, or in person

These marketing skills I have obtained can be used for ANY product, with ANY company.

Brian D. BorkowskiCommunication Major UW-ParksideMarketing Internship Spring 2012

Cell Phone: 262-237-1195Email: borko006@rangers.uwp.edu

Job Site: Martins Union Grove, WI1422 Main Street

Onsite Supervisor: Bill Anderson(262) 878-1226 martinsales@acronet.net