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Page 1: Marketing Introduction for MLC Corporate Super Specialist Network members

Marketing 101

Page 2: Marketing Introduction for MLC Corporate Super Specialist Network members

Outbound versus Inbound

Marketing

Page 3: Marketing Introduction for MLC Corporate Super Specialist Network members

Pre-sales

Page 4: Marketing Introduction for MLC Corporate Super Specialist Network members

Attract, Engage, Acquire & Educate

Page 5: Marketing Introduction for MLC Corporate Super Specialist Network members

HOW & WHERE do you start?

Page 6: Marketing Introduction for MLC Corporate Super Specialist Network members

Source: Gartner Digital Landscape October 2014

Marketing Landscape

Page 7: Marketing Introduction for MLC Corporate Super Specialist Network members

Thanks for your Responses!

Page 8: Marketing Introduction for MLC Corporate Super Specialist Network members

Email marketing

Page 9: Marketing Introduction for MLC Corporate Super Specialist Network members

Google search

Page 10: Marketing Introduction for MLC Corporate Super Specialist Network members

Google search

Page 11: Marketing Introduction for MLC Corporate Super Specialist Network members

Social Media

Page 12: Marketing Introduction for MLC Corporate Super Specialist Network members

Content marketing

Page 13: Marketing Introduction for MLC Corporate Super Specialist Network members

The Future State

Outbound marketing is being gradually but most definitely challenged by inbound marketing channels which offer far greater transparency and reporting of ROI

Page 14: Marketing Introduction for MLC Corporate Super Specialist Network members

Rules of Marketing

Page 15: Marketing Introduction for MLC Corporate Super Specialist Network members

Alisdair BlackmanDigital Rehab

www.digitalrehab.com.au

Thanks


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