marketing is hard. systems make it easier
TRANSCRIPT
Marketing Doesn’t Have To Be So Hard. We Make It Easier.
Marketing is Hard. Systems Make It Easier.
-Brian Shea, Shea Consulting LLC
Marketing Doesn’t Have To Be So Hard. We Make It Easier.
Sales & marketing is the criticalfunction in small business.
Marketing Doesn’t Have To Be So Hard. We Make It Easier.
But there are all kinds of ways to get stuck with marketing challenges:
• “I don’t know my target market” Solution: Market Research
• “I know my target market, but need to improve my messaging” Solution: Branding
• “I know my target market and have solid messaging, but need help getting in front of my customers.” Solution: Marketing/Advertising Tactics
Marketing Doesn’t Have To Be So Hard. We Make It Easier.
Who This Is For:B2B Professional/Creative Service Businesses (Designers, Coaches, Consultants, Trainers, Marketers, Developers).They been in business for a while, have an existing client base, know their market, have a brand and way to get leads and convert them to clients.
They want to save time, so they can:• grow, hire (more) employees• launch new services• get new clients, particularly new “stretch” clients
Marketing Doesn’t Have To Be So Hard. We Make It Easier.
For these types of businesses the marketing/sales process is long.
• It’s an education process.• It can takes between 3 months and 3 years (or
more) to go from someone hearing about you to someone hiring you.
• Consistency is key.
Marketing Doesn’t Have To Be So Hard. We Make It Easier.
“Plans are only good intentions unless they immediately degenerate into hard work.”
― Peter F. Drucker
Marketing Doesn’t Have To Be So Hard. We Make It Easier.
Turning Vision Into Action
Order of Operations:1. Goals2. Strategy3. Systems 4. Tasks
Marketing Doesn’t Have To Be So Hard. We Make It Easier.
The Total Customer Experience
Source: Duct Tape Marketing
To consistently deliver the total customer experience over time companies need systems.
Marketing Doesn’t Have To Be So Hard. We Make It Easier.
Content• Content as an Asset• Content Reuse• Calendar• System
Marketing Doesn’t Have To Be So Hard. We Make It Easier.
Tools• CRM• Marketing Automation: Lead Capture, Lead
Nurture, Customer Follow-up, Business Process• Listening Station
Marketing Doesn’t Have To Be So Hard. We Make It Easier.
Techniques• Sales Pipeline• “Yes is good, No is good, but Maybe’s will kill
you.” • Qualified, Educated Leads
Source: M3 Learning
Marketing Doesn’t Have To Be So Hard. We Make It Easier.
Measure• Do More of What’s Working, Eliminate What’s
Not, Automate What’s Repetitive.• For established businesses it’s often a matter of
filling gaps, and making a repeatable process rather than completely new tactics.
• If I invest X, I will get back 2X.
Marketing Doesn’t Have To Be So Hard. We Make It Easier.
Marketing Doesn’t Have To Be So Hard. We Make It Easier.
Shea Consulting, LLC
http://[email protected]