marketing kidzania
TRANSCRIPT
Business PlanMarketing
Group Members
• Atifa Asghar
• Hafiza Bushra
• Rida Muneer
• Ayesha Imtiaz
• Iqra Hafeez
• Wania Rana
KIDZANIA
A CITY THAT CHILDERN CALL THEIR OWN
CONTENTS
• Introduction
• Research
• Description Of Venture
• Industry Analysis
• Competitive Landscape
• Crux Of Marketing
• Establishments
• Operational Plan
• Market Segmentation
• Financial Plan
• SWOT Analysis
RATIONALE
• A theme park
• A lot different than other ordinary parks
• Actually a city built for children
• Provided with buildings, paved streets, vehicles, etc.,
• Kids perform role-playing activities, enjoy in the play
rooms and games room or do what comes naturally to
them.
RESEARCH STYLE
• QUANTITATIVE RESEARCH
-Survey Method
RESEARCH
The Questionnaire
• 50% Male are In the favor of this type of city
• 40% Female are in the same category
• 10% people don’t know about this
50%40%
10% Male
Female
Don’t Know
How much would you like
to travel for this park..?
• 40% people ---------------50-100 miles
• 30% people --------------- less then 20 miles
• 30 % people -------------- More than 100 miles
40%
30%
30%50-100 miles
> 20 miles
< 100 miles
How often do you think you
would go to this park..?
• 60% people------ Once A Week
• 30% people -----Once A Month
• 10% people ------Once A Year
60%30%
10%
Once A Week
Once A Month
Once A Year
DESCRIPTION OF
VENTURE
MISSION
Our mission is to inspire children and youngers by
providing education and entertainment under one roof.
VISSION
The first place ever to provide a very realistic environment
where children can actually put their dreams into reality. We
have build a city that children can call their own. We are
providing special activities for kids to keep their
environment safe, pledge and clean.
OBJECTIVES
• Ease for Everyone
• Agility
• Customer Satisfaction
• Win-Win Approach
• Sound Marketing Position
INDUSTRY
ANALYSIS
INDUSTRY ANALYSIS
• Seeing the present status of the industry, we can claim
that it is a new idea.
• No one has yet established the facility of education and
entertainment combine.
• The changing trend of industry shows that in upcoming
five years It has to become a great industry and the
people have to bring a change in their style of spending
leisure time.
COMPETITIVE
LANDSCAPE
USP
Innovative
First to introduce Edutainment
No alternatives
Safe and sound environment
TARGET MARKET
• Our SEC is A+, A, B+ & B
• Our target audience are young kids aging 2-16
CRUX OF
MARKETING
CRUX OF MARKETING
Product/Services
Price
Place
Promotion
Process
People
Physical Evidence
PRODUCT/SERVICE
We want to inspire children and youngsters by providing
education along with entertainment.
KIDZANIA.
4 Establishments.
A city that children call their own.
PRICE
ENTRANCE FEE:
MTWT refers to, Monday Tuesday, Wednesday and Thursday.
FSS refers to Friday, Saturday and Sunday.
The ticket prices on public holidays will be same as that on weekends.
All prices are in Pak-rupees only and inclusive of taxes.
Ticket does not covers KIDZANIA role-playing activities
Penetration Strategy
ROLE-PLAYING FEE(per establishment):
ADULTS(ABOVE 16)
KIDZ
(4-16YEARS)
TODDLERS(2-3 YEARS)
BABIES
MTWT 200 150 100 Free
FSS 300 200 150 100
ADULTS KIDZ
MTWT 500 600
FSS 600 800
PLACE
Near EXPO center,Shahrah Nazria pakistan,
Johar town Lahore, Pakistan
PROMOTION
Advertisement
Banners
Broachers
Social Media
PROCESS
Entrance fee
Card validity
Establishment
Dedicated “zupervisors” for each group
Cap and certificate of completion
Contact Info. & Area of Interest
Entry for parents on final day
PHYSICAL EVIDENCE
40,000Sqft.
ESTABLISHMENTS
ESTABLISHMENTS
SERVICES INDUSTRY
MEDIA CULTURE
SERVICES
SERVICES
Sponsored by Dubai Islamic Bank
Cash cheques
Kid’s personal account
Deposit KidZo’s
ATM cards
ATM machines
Flamingo Hotel
Firefighters always on call
Fire safety briefing
Put out fire successfully
Sponsored by Dettol
Equipped with 3 areas
Surgery room 1
Surgery room 2
Nursery care unit
Delivery of packages around the
city to various establishments.
Courier messengers .
Signature as receipt.
INDUSTRY
INDUSTRY
Sponsored by HALEEB FOODS.
Processing n’ packing
Get your bottle of milk to your
home
Sponsored by Peakfreens
Biscuit manufacturers
MEDIA
MEDIA
Journalist
Comic Artists
Newspaper Delivery staff
Newspaper Reporters
Radio Jockeys at 103 FM
reading the news or providing
listeners with interesting information
Newsreaders, TV Reporters,
Talk Show Hosts, Cameramen
Parents can be members of
the audience inside the TV
Studio
CULTURE
CULTURE
Photographers at the SONY Photo
Studio.
They get to use SONY cameras and
try their hand at photography,
guided by our Mode visors.
They can also get a photo-shoot at
the SONY Photo Studios.
The Acting Academy hires
actors for various
performances throughout the
day: Parade ; Clown Show ;
Talent Show ; and the Play of
the Season
Fashion models
Photo-shoot and then it’s time to
walk the ramp for the Fashion
Show
Children can explore their creativity in
the Arts & Crafts establishment
OPERATIONAL
PLAN
OPERATIONAL PLAN
• We will make an agreement with Local,Multi National
and International companies.
• Company will be run by partners.
• We will earn profits amounting to the difference between
cost and retail Ticketing.
• We will improve our website’s ranking through SEO
techniques and algorithms
MARKET
SEGMENTATION
MARKET SEGMENTATION
• B2B
Long list of potential customers such as Companies,And
Resturants.
• B2C
-Wide segmentation present in the Pakistani Market
-Working women to some extent and they really need this
kind of service
FINANCIAL PLAN
INVESTMENT
50%
20%
30%
CAPITAL
SPONSORSHIP
BANK LOAN
Investment
PROJECTED CASH FLOW
COST OF PROJECT = 6 CRORE
ESTIMATED COST OF ONE Yr. = 3 CRORE 19 LAC
EXPECTED REVENUE OF ONE Yr. = 1 CRORE 14 LAC
BREAK EVEN POINT ≈ 2.5 Yrs.
SWOT ANALYSIS
Strengths:•First of its kind
•Meeting latest standards
•Need of the Day
• Trend of the Future
Weaknesses:
•New
•People are not used to it
•People’s Psychology
Opportunities:
•Edutainment is the basic need
•We can grow as much as we want
Threats:
•Possibility of Repulsion
•People’s Rejection to change their way of Enetrtainment
“It’s not your way or my way, it’s a better way, a
higher way to achieve
Mutual benefits for both ways”
(Stephan Covey)