marketing limited case study - lyndon associates

LYNDONASSOCIATES

M A R K E T I N G L I M I T E D

Case Study

World leading linear detection – when immediate detection of temperature change, water leak or security breach is crucial to an organisation.

Thermocable is a world leading manufacturer of innovative cable based sensing and detection

technologies that protect businesses.

Lyndon Associates were appointed by Thermocable in Spring 2015 to review the current company branding and apply consistency throughout the creation of new marketing assets. Work has included re-writing the company positioning statements as well generating new content across the main website and two microsites. The new dynamic look to the brand went ‘public’ at Firex Exhibition at ExCel in June, supported by new graphics, stand planning, collateral and PR. The marketing strategy is designed to support the company’s strategic activity in its current and new market areas:

• Branding:

• Advertising:

• Collateral:

• Exhibition:

• Website:

Find out more about Thermocable and their innovative products at www.thermocable.com

Thermocable Flexible Elements

ProH2O ModuleLinear Water Leak Detection

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www.thermocable.comCall: +44 1274 882359

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Thermocable (Flexible Elements) Ltd, Pasture Lane, Bradford, BD14 6LU United Kingdom

World leading linear detection

Reliable and extremelysimple to integrate water leak detectionThe ProH2O interface module is compatible with any addressable zone monitor and fire alarm control panel to enhance a conventional system with water leak detection.

The ProH2O interface module houses a low-power circuit which continuously monitors the attached detection cable for leaks and faults along its entire length. The presence of water between the two conductive cores triggers the alarm relay and subsequently the addressable module or fire alarm control panel. A break in the detection cores or power loss to the module will trigger the fault circuit triggering a trouble signal on the addressable module or fire alarm control panel.

ProH2O Module and leak detection cable is ideal for protecting critical equipment against water leaks. Early warning of such leaks can reduce or prevent costly downtime. ProH2O sensor cable can be installed after all other installation work has been completed, for example installation of an air conditioning system. ProH2O non-sensing cable can be used in areas where no detection is required.

INCLUDED AS STANDARD: A 6core cable for termination of power, alarm and fault connections. Simple plug and socket for secure and reliable connection of water leak detection cable.

Features• Low cost

• Easy integration into existing systems

• Compatible with addressable systems

• May be used with valve to switch off the flow of water

• Wide operating voltage (12V to 30VDC)

• Low power circuit (11mA)

• Sealed to IP67 rating

• Small, wall mountable enclosure

• Extremely simple to install

• Pre-terminated data wire ready for connection

• Pre-terminated sensor cable & universal end of line plug

• RoHS Compliant

• OEM Option Available

• Fault & Alarm outputs as standard

• Optional alarm point distance location using off-the-shelf time domain reflectometer

Typical Applications:• Fire Sprinkler Systems

• Water Piping/Drains

• Air conditioning drip pans

• Condensation drains

• Heating/Cooling water supply

• Overhead piping

• Roofs & basements

• Telecoms switches

• Racked Equipment

Ideal for:• Data Centres

• Control rooms

• Clean rooms

• Hotels

• Schools

• Offices

• Commercial Property

ProH2O ModuleLinear Water Leak Detection

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Reliable and extremelysimple to integrate water leak detectionThe ProH2O interface module is compatible with any addressable zone monitor and fire alarm control panel to enhance a conventional system with water leak detection.

The ProH2O interface module houses a low-power circuit which continuously monitors the attached detection cable for leaks and faults along its entire length. The presence of water between the two conductive cores triggers the alarm relay and subsequently the addressable module or fire alarm control panel. A break in the detection cores or power loss to the module will trigger the fault circuit triggering a trouble signal on the addressable module or fire alarm control panel.

ProH2O Module and leak detection cable is ideal for protecting critical equipment against water leaks. Early warning of such leaks can reduce or prevent costly downtime. ProH2O sensor cable can be installed after all other installation work has been completed, for example installation of an air conditioning system. ProH2O non-sensing cable can be used in areas where no detection is required.

INCLUDED AS STANDARD: A 6core cable for termination of power, alarm and fault connections. Simple plug and socket for secure and reliable connection of water leak detection cable.

Features• Easy integration into existing

systems

• Compatible with addressable systems

• May be used with valve to switch off the flow of water

• Wide operating voltage (12V to 30VDC)

• Low power circuit (11mA)

• Small, wall mountable enclosure

• Pre-terminated data wire ready for connection

• Pre-terminated sensor cable & universal end of line plug

• Fault & Alarm outputs as standard

Benefits• Cable based sensing for detection

at the point of risk

• Low installation, maintenance and repair costs reduces total cost of ownership

• Invest in low cost detection and not a bespoke stand-alone system

• Short manufacturing lead time assures product availability and speed to market

• Reliability through design, approvals and 3 year warranty

• UL Approved and RoHS compliant to meet end user specifications

Typical Applications:• Fire Sprinkler Systems

• Water Piping/Drains

• Air conditioning drip pans

• Condensation drains

• Heating/Cooling water supply

• Overhead piping

• Roofs & basements

• Telecoms switches

• Racked Equipment

ProMinder AdvancedMonitored Thermal Protection for sprinkler pipework


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4Designed to protect automatic fire sprinkler systems

4Full compliance with BS EN 12845:2004+A2:2009

4Constant Monitoring

4Notification of faults


• Integrates with existing Building Management Systems

• Sustainable and Energy Efficient

• Turbo Heat - Automatically compensates for extremes in temperature

• Primary and Secondary heating circuits within same cable

The ProMinder Advanced Heat System has been developed to provide a heating system with high reliability and built-in fault tolerance and monitoring as well as simplifying installation and maintenance for a range of applications including pipe frost protection.

The system has been designed specifically for the automatic fire sprinkler industry and to meet the requirements of BS EN 12845 section 11.1.2.2.

A range of eight cables provides frost protection for piping from 5m - 150m. The controller allows the heat output to be selected during installation of 10W/m, 15W/m and 20W/m. Automatic turbo heat provides a rapid heat-up and power boost in extreme cold environments.

ProMinder StandardMonitored Heat System

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Heating system with high reliabilityand built-in fault tolerance and monitoringTwo power versions are available:

Features• Simple to install

• For use with cables between 20W 3000W (fixed wattage) 20W 2000W (self-regulating)

• IP65 rated controller

• Fault checking regardless of ambient

• Automatic operation when ambient drops below +5C

Benefits• Monitors up to two heating cables

365 days a year

• Notification of Faults

• For use with any fixed wattage or self-regulating heating cable

• Quickly test integrity of each circuit

• Designed to enable full compliance with BS EN 12845-2004

Version Power Monitors fixed wattage cable

Monitors self regulating cable

Low Power 20W - 300W 4 4

High Power300W - 3kW 4 -

300W - 2kW - 4

Both versions can monitor up to two heating circuits where one heating circuit is primary and the secondary circuit is activated in the event of a fault.

The controller checks the integrity of each heating circuit, displays a warning indication and triggers a fault output in the event of a fault on either circuit.

Technical dataDimensions (controller) 182mm(W) x 180mm(H) x 90mm(D)

Voltage 220 - 264VAC 50Hz

Approvals CE Marked, RoHS Compliant

Power range As table above

IP Rating (controller) IP65

Ambient Temperature Range

20˚C – +60˚C (4˚F – +140˚F)

Material 2x Heating Circuit @ max. 16A1x Optoisolated Fault output max. 30V @ 25mA

Outputs IP65

Inputs 1x Ambient Temperature Sensor Probe1x Mains Supply

on either circuit.

ProMinder Standard High Power

ProMinder Standard Low Power

ProReact Analogue Advanced Linear Heat Detection

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One cable, multiple alarm settingsProReact Analogue is an interface unit and analogue heat

detection cable design to interface between a standard fire

alarm panel or addressable module. The interface unit monitors specially doped polymers within the sensor cable whose resistance change with temperature. An abnormal change in resistance along the analogue heat detection cable triggers either a PREALARM or ALARM on the interface module and corresponding initiating zone on a fire alarm control panel. The unit is intended to be simple and straightforward to install and is commissioned using a built in self-programming module or via a laptop computer. The sensor cable has been designed to be physically and electronically rugged to suit all but the most extreme environments.

Benefits• UL Approved and RoHS compliant to

meet end user specifications

• Reduced overall cost of detection as compared to other Analogue overheat detection systems

• Open and short circuit detection reduces the risk of false alarms

• Optional pre-alarm setting allows the user to manage risk more effectively

• Cable based sensing allows detection at the point of risk


• Low installation and maintenance costs reduce total cost of ownership


Typical markets and applications:• Power generation

industries

• Oil and gas industries

• Mines

• Cold storage and industrial freezers

• Floating roof storage tanks

• Tunnels

• Cable trays

• Warehousing

Features• Alarm & Prealarm temperature

from 54°C (129°F) 100° C (212°F)

• Upto 500m (1640ft) continuous length (Max. 500m/1640ft per zone)

• Alarm hotspot 3% of zone length

• Analog Sensing

• Separate Alarm & Prealarm outputs

• Alarm if controller internal temperature reaches 100°C (212°F)

• No nomograms or other scales to interpret

• Simple 3 step installation 1. Measure Calibration Resistance 2. Select Alarm Temperature 3. Download Settings

• All alarm temperatures available over all zone lengths

ProReact Digital Fixed Temperature LHD CablesLinear Heat Detection

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Tried and tested linear overheat detectionThe ProReact range of digital linear heat detection cables is designed to trigger a response when a specific temperature is reached. If the temperature surrounding the cable reaches the activation temperature the two cores quickly come into contact and trigger an alarm. These cables are known as ‘digital’ because they are ‘off’ below the activation temperature and irreversibly switch ‘on’ when the activation temperature is reached.

ProReact Digital LHD - RatingsThermocable is a UK based world leading manufacturer of cable based sensing and detection technologies with established global sales. The technology uses a twisted pair of low resistance, tri-metallic conductors, sheathed in advanced temperature sensitive polymers. Full product traceability is guaranteed as the entire manufacturing process is carried out at Thermocable.

Detector Action Temperatures• 68⁰C (155⁰F)

• 78⁰C (172⁰ F)

• 88⁰C (190⁰F)

• 105⁰C (220⁰F)

• 185⁰C (365⁰F)

ProReact Alarm Point Distance LocatorThermocable’s Alarm Point Distance Locator is designed exclusively for use with Thermocable’s Digital Linear Heat Detection cables. The APDL-Z1 interfaces between any fire alarm control panel or addressable module and a single zone of Linear Heat Detection cable. An important design feature of the APDL-Z1 is the continued unaltered operation of the fire alarm control panel or addressable module regardless of faults which may occur in the APDL such as loss of power to the unit. The APDL-Z1 is FM approved to Class 3210 and is housed in an IP65 rated enclosure.

Benefits• UL, FM, CE, RoHS approved to

meet end user specifications

• Low Material Costs

• Cable based sensing allows detection at the point of risk


• Low installation, maintenance and repair costs reduce total cost of ownership


• Quickly locate and respond to an incident with the optional ProReact Alarm Point Distance Location Unit (APDL)

Typical markets and applications:• Power generation industries

• Oil and gas industries

• Mines

• Cold storage and industrial freezers

• Floating roof storage tanks

• Tunnels

• Cable trays

• Warehousing

Thermocable.

Detector Action Temperatures• 68⁰C (155⁰F)

Firex Exhibition Stand 5m x 5m

marketing limited case study - lyndon associates

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