marketing (local ads)

7/30/2019 Marketing (Local Ads)

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Presentation # 01 Program : EMBA

Course : Marketing Management

LOCAL Ads

Institute of Business & TechnologySubmitted By : Muhammad Tauqeer


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Marketing Technique Marketing techniques are designed to meet the

needs and requirements of customers . Marketingtechniques are the tools used by the marketingdepartment. The marketing department will setout to identify the most appropriate techniques toemploy in order to make profits. These marketing

techniques include public relations , trade andconsumer promotions, point-of-sale materials,editorial, publicity and sales literature.
http://www.thetimes100.co.uk/glossary--marketing-techniques-810.phphttp://www.thetimes100.co.uk/glossary--customers-549.phphttp://www.thetimes100.co.uk/glossary--marketing-techniques-810.phphttp://www.thetimes100.co.uk/glossary--marketing-techniques-810.phphttp://www.thetimes100.co.uk/theory/theory--marketing-techniques--186.phphttp://www.thetimes100.co.uk/theory/theory--marketing-techniques--186.phphttp://www.thetimes100.co.uk/glossary--public-relations-851.phphttp://www.thetimes100.co.uk/glossary--sales-866.phphttp://www.thetimes100.co.uk/glossary--sales-866.phphttp://www.thetimes100.co.uk/glossary--public-relations-851.phphttp://www.thetimes100.co.uk/theory/theory--marketing-techniques--186.phphttp://www.thetimes100.co.uk/theory/theory--marketing-techniques--186.phphttp://www.thetimes100.co.uk/glossary--marketing-techniques-810.phphttp://www.thetimes100.co.uk/glossary--marketing-techniques-810.phphttp://www.thetimes100.co.uk/glossary--customers-549.phphttp://www.thetimes100.co.uk/glossary--marketing-techniques-810.php


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Marketing Technique Market research enables the organization to identify , The right product for example they choose the milk due

to requirement in food industry. Sold at the right price for example bloom the price now

a days they introduce with best price an high quality. Using the most suitable promotional techniques for

example they introduced the Olwell , olper's cream &Tarang flavor milk.

Finally techniques need to be applied to monitorthe success of marketing activity.
http://www.thetimes100.co.uk/glossary--market-research-124.phphttp://www.thetimes100.co.uk/theory/theory--measuring-performance-against-objectives--416.phphttp://www.thetimes100.co.uk/theory/theory--measuring-performance-against-objectives--416.phphttp://www.thetimes100.co.uk/glossary--market-research-124.php


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Target Marketing

Companies do best when they choose their targetmarkets care fully and prepare designedmarketing program,

Example: Engro Foods Limited target their first product

Olper's milk in Karachi due to the dairy crises in

this city on the behalf of,


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Target Marketing

Transportation problem, Industries have shortage the labor Animal feeds Animal atmosphere and water etc. And just for your information that as per the

instruction of Mr. Haji Sikander (PresidentKarachi dairy association) that the milk industryis in such a crises that it will fix the prices atleast Rs. 38 per kilogram for the year of 2008.


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Focusing Marketing Segment We have a lot of items in the food industries such

as jam , natural mineral water , masala s , basmatirice . Sugar, and so for but Engro food limitedchoose the milk product because of focusing themarket need & demands so they click this articleand just for your information their sale after ten

month was probably one billion that was theprove of clicking of this product.
http://b2b.foodsfortrade.com/default.cgi/action/viewcompanies/sellers-exporters-manufacturers/jam/http://b2b.foodsfortrade.com/default.cgi/action/viewcompanies/sellers-exporters-manufacturers/natural+mineral+water/http://b2b.foodsfortrade.com/default.cgi/action/viewcompanies/sellers-exporters-manufacturers/spice+masala/http://b2b.foodsfortrade.com/default.cgi/action/viewcompanies/sellers-exporters-manufacturers/basmati+rice/http://b2b.foodsfortrade.com/default.cgi/action/viewcompanies/sellers-exporters-manufacturers/basmati+rice/http://b2b.foodsfortrade.com/default.cgi/action/viewcompanies/sellers-exporters-manufacturers/basmati+rice/http://b2b.foodsfortrade.com/default.cgi/action/viewcompanies/sellers-exporters-manufacturers/basmati+rice/http://b2b.foodsfortrade.com/default.cgi/action/viewcompanies/sellers-exporters-manufacturers/spice+masala/http://b2b.foodsfortrade.com/default.cgi/action/viewcompanies/sellers-exporters-manufacturers/natural+mineral+water/http://b2b.foodsfortrade.com/default.cgi/action/viewcompanies/sellers-exporters-manufacturers/jam/


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Focusing Marketing Segment After successness of Olper's milk product they

introduce in the market some more segments such asOlwell High Calcium Low Fat Milk , Olper's Cream Full Cream Richness , Tarang Milk best for your tea

Above offering new segments in the market aftershake up the olpeor's milk they compete Haleeb Milk , Haleeb Cream and Nastle Milkpak First its was

Olper against milkpak then it was Cream againstnestle cream and latest is Olwell against Nesvita


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TV Commercial of Olper's and Olwell OLPERS MILK: Her subah, her din, Her tarhaan kay

istamal keliye,Mukamal dood Olpers,"Subah BakhairZindagi" this commercial covering the family environmentcontaing one beautiful couple , their baby her uncle and grand

father its very good commercial. Olwell Milk: Commercial which based on Western life style

showed a man who put off his clothes & remain just in hisinner garments or you can say in his undergarments, or half nude lady in a cat walk or men admiring the figures of a ladyin mix gender health club. I think this ad was not good andattractable due to our strong religious beliefs so its very goodad if we seen in another country not in Pakistan.


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Marketing Channales,

There are so many channels for enhance and support hemarketing such as,

door to door purchases - Producer------------->Consumer

Producer --- Retailer --- Consumer (Large retailers, JCPenney, KMart) Producer --- Wholesaler --- Retailer --- Consumer

(Smaller retailers) Producer --- Agent --- Wholesaler --- Retailer ---

Consumer (Chevrolet much wider distribution) Company Identity, For example auto company BMW that

is brand and company identity


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Marketing Channales, E Base channels, TV Home shopping CDs Catalogs, Internet, WWW Radio Telecommunication Example:

Engro food limited used almost all channels such as Televisionfamily channels , print & paper media seems newspapers,brochures etc. and they also offer to door to door mean frommain distributor to whole seller and then they arrange todeliver from whole seller to retailer like milk shop , stors andgeneral shops.
http://images.google.com.pk/imgres?imgurl=http://www.techfresh.net/wp-content/uploads/2007/10/asustek_internet_radio_air_1.jpg&imgrefurl=http://www.techfresh.net/tech-gadgets/music-players/satellite-radio/&h=383&w=420&sz=28&hl=en&start=15&tbnid=sbNKgrrkwiyC-M:&tbnh=114&tbnw=125&prev=/images%3Fq%3Dradio%26gbv%3D2%26hl%3Denhttp://images.google.com.pk/imgres?imgurl=http://www.kde.org/trykde/images/cosmodpod.png&imgrefurl=http://www.kde.org/trykde/&h=793&w=1030&sz=240&hl=en&start=19&tbnid=ic_ePmQqjRe_zM:&tbnh=115&tbnw=150&prev=/images%3Fq%3Dwww%26gbv%3D2%26hl%3Denhttp://images.google.com.pk/imgres?imgurl=http://www.kuwaitiah.net/television.jpg&imgrefurl=http://www.kuwaitiah.net/television.html&h=360&w=452&sz=41&hl=en&start=2&tbnid=aoYEE8D4N7KY3M:&tbnh=101&tbnw=127&prev=/images%3Fq%3Dtelevision%26gbv%3D2%26hl%3Den%26sa%3DXhttp://images.google.com.pk/imgres?imgurl=http://www.flayderman.com/catalogs1.jpg&imgrefurl=http://www.flayderman.com/&h=780&w=1200&sz=334&hl=en&start=1&tbnid=xMpg_EqILh_BoM:&tbnh=98&tbnw=150&prev=/images%3Fq%3Dcatalogs%26gbv%3D2%26hl%3Den%26sa%3DX


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MORAL

Finally , Keep in mind that every

interaction with the public is a form of marketing , either positive or negative.

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