marketing mag - linkedin
TRANSCRIPT
SCHOOLS NEED YOUR SKILLS CAMPAIGN
BECOMEAGOVERNOR.COM
The skills you have can betransformational for a school.
BECOMEAGOVERNOR.COM
CONTENTS PAGE
School Governance: An Introduction,,,,,,,,,,
The Skills Schools Need,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
The School Perspective,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
The Volunteers’ Perspective,,,,,,,,,,,,,,,,,,,,,,,,
Developing Your Skills,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
How To Get Involved,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
02
04
06
08
10
12
Challenge yourself. Use your skills to shape the education of children in your community.
02
BECOMEAGOVERNOR.COM
SCHOOLS NEED YOUR SKILLS
School governance is a cause dedicated to youth development. Governor volunteerswork together as a team to make a differenceto the education and future life prospects of children and young people.
Governors are collectively responsible for the strategic management of a school. This includes setting targets, formulating school policy and planning for future development.
2,400 + schools across England are in need of school governor volunteers with marketing, PR or communication skills.
Governing bodies are the strategic leaders of our schools. They have a vital role to play in making sure everychild gets the best possible education.
BECOMEAGOVERNOR.COM
04
Between 2012 - 2014 there has been a 64% increase in the number of schools requesting volunteers with marketing and media skills.
1 SCHOOLGOVERNOR
WILL INFLUENCE THEEDUCATION OF
MORE THAN 550CHILDREN
&YOUNG
PEOPLE
SCHOOLS NEED YOUR SKILLS
Share your skills. Find out why volunteers with marketing skills arebecoming increasingly vital forschools and how you could help!!
06WHAT THE SCHOOLS SAY
BECOMEAGOVERNOR.COM
Volunteering as a School Governor is a great opportunity to challenge yourself. Use your skills in an exciting environmentwhilst making a positive contribution to the future of young people!
“Marketing is an area that school staff do not have the expertise or skills to really do effectively. Schools need to move with the timesand become Marketing, PR and Media savvy.This is why volunteers with these skills would bea huge benefit to the development and progessof a school.” - Headteacher - Grange Primary School
“For a small school such as ours, access to volunteers who have the ability to think outside the box in terms of getting the schoolsname out into the community is key. We are keen to appoint governors with marketing, PRand communication expertise who are able to help the school progress and develop.” - Clerk -Breznett CE Primary School
The skills you have can betransformational for a school.
“The reason I am interested in support with marketing is to have an expert eye helping us to view the market and understand trends and patterns. Being an independent special school weare interested in where our target group of potential students come from and how they find us. This would hep us focus better on how and where we would focus our marketing and budgets.”
Head Teacher - Holmewood School
BECOMEAGOVERNOR.COM
08SUPPORTING EDUCATION.Hear from marketing and communications professionals who are school governors
“As a governor, I have brought all of my experience and
expertise as a communications professional to the table
emcompassing everything from the strategic and practical
challenges of becoming an Academy, to writing articles
for the parish newsletter”
Dave Shuttleworth, PR & Marketing Consultant
Benjamin Roome,Director of Marketingand Communications
“Having built a career in business I thought I could
give some of my time to help focus the efforts of a
local school. Mainly in how ideas and plans can be best
structured and communicated.”
BECOMEAGOVERNOR.COM
DEVELOP YOUR SKILLS IN A CHALLENGING & EXCITING NEW ENVIRONMENT
Problem Solving Skills
Decision Making
Business awarenessNegotiation Skills
LeadershipTeamworking
Project management
Adapability / Planning
Budgets
As a governor you can gain a wide range of skills that can be re-invested back into your own career. You will play a partin controlling a £1 million+ budget, help a school set itsvision and communicate its brand successfully.
“I’ve been involved in the decision-making process of projectsthat I wouldn’t normally gain exposure to in my career for another 10-15 years.” - Jack Leech, Senior Corporate Account Executive
10How you canget involved
Schools need your skills & professional experienceto guide and support their invaluable work.
Apply today and make a lasting difference to your local community by volunteering as a school governor.
Apply
1
Complete the SGOSS application
form online at:SGOSS.ORG.UK
2 3
SGOSS will thenwork to match you with the
perfect school.
If you and the school are bothhappy, your term
as a governor will begin!
WWW. [email protected] 020 7354 9805
Supporting organisations