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The Dartnell marketing manager's handbook , Steuart Henderson Britt, 1973, Business &Economics, 1135 pages. .

Marketing , McDougall, Armstrong, Gary, Kotler, Philip, 1991, Business & Economics, 650 pages. .

Managing service quality, Volume 3 , Paul Kunst, Jos Lemmink, 1995, Business & Economics, 190pages. .

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Principles of Marketing , Philip Kotler, Gary Armstrong, 2010, Marketing, 637 pages. 'Principles ofMarketing' is organized around a customer-value and customer-relationship framework. Among thelearning aids in the book are: concept previews; marketing stories.

Marketing essentials , Philip Kotler, 1984, Business & Economics, 556 pages. .

Principles Of Marketing: A South Asian Perspective, 13/E , Philip Kotler, Sep 1, 2010, Business, 620pages. .

Marketing management and strategy , Philip Kotler, Keith Kohn Cox, 1980, Business & Economics,432 pages. .

Framework for Marketing Management , Kotler, Sep 1, 2007, , 384 pages. .

Marketing Management: A South Asian Perspective , Philip Kotler, 2009, Marketing, 128 pages. .

Marketing Management Analysis, Planning, and Control, Philip Kotler, 1967, Marketing, 628 pages..

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