CAREER CLUSTER: Marketing, Sales & Service

matc.edu | 414-297-MATC

Program Learning Outcomes• Develop strategies to anticipate and

satisfy market needs• Promote products, services, images,

and/or ideas to achieve a desired outcome

• Evaluate information through the market research process to make business decisions

• Prepare selling strategies• Apply marketing technologiesAdmission Requirements• A high school diploma or GED• Demonstrated keyboarding skills

through exam or taking OFTECH-103• Demonstration of profi ciency in basic

skills through a course placement assessment

Develop a broad base of industry-required knowledge and abilities in advertising, sales, promotion, marketing research, channel management, internet and social media marketing, and marketing management.Career OutlookOpportunities in marketing-related fi elds are expected to remain strong.

Start dates: August and January

Marketing ManagementASSOCIATE DEGREE Program Code: 10-104-3Downtown Milwaukee, Mequon, Oak Creek campuses (Also o� ered online)

matc.edu/academic_programs/pathwaysYou can earn the Marketing Management, Marketing Specialist or Sales Specialist technical diplomas on your way to completing this associate degree.

For complete information, go to matc.edu/businessTo apply for financial aid, visit fafsa.gov School Code: 003866

Possible Careers• Advertising Creative and Account

Management• Business-to-Business Marketing• Business-to-Consumer Marketing• Internet and Social Media Marketing• Professional Selling and Sales

Management• Sales Promotion and Event MarketingRelated Programs• Fashion/Retail Marketing• Sales Specialist• Marketing Specialist

( ) Semester order for full-time students.‡ Prerequisite required. ^ Counts toward earning the Marketing Management technical diploma.* Counts toward earning the Marketing Specialist technical diploma.+ Counts toward earning the Sales Specialist technical diploma.Curriculum requirements are subject to change. Official Wisconsin Technical College System program title: Marketing.

TECHNICAL STUDIES Credits(1) BADM-106 MS O� ce for Business Applications * + .3(1) MKTG-102 Marketing Principles ^ * + ................ 3(1) MKTG-104 Selling Principles ^ * + ...................... 3(2) ACCTG-110 Financial Accounting .......................... 3

(or) ACCTG-126 Accounting for Managers(2) MKTG-125 Advertising ‡ ^ * ................................ 3(2) MKTG-173 Marketing Research ‡ ^ * +............... 3(2) MKTG-185 Negotiation Skills for Business ^ * + ... 3

(or) MKTG-144 Account Management(3) BADM-110 Business Communications With Technology ‡ .............................. 3

(or) MGTDEV-195 Managerial Communications(3) EBUS-118 Social Media Technologies ^ .............. 3(3) LOGMGT-164 Supply Chain Management ^ ............. 3

(or) MKTG-149 Account Management Workshop ‡(3) MKTG-107 Customer Service Management + ...... 3

(or) MKTG-129 Advertising Campaign Strategies ‡ ^(4) MKTG-175 Marketing Internship ‡ ....................... 1(4) MKTG-160 Sales Management ‡ ^ * + ............... 3

(or) MKTG-134 Integrated Marketing Communications ‡ ^(4) MKTG-174 Marketing Management ^ ................. 3(4) EBUS-165 Web and Social Media Marketing ^ ... 3

GENERAL STUDIES ECON-195 Economics ........................................... 3

(or) Any 200-series ECON courseENG-151 Communication Skills 1 ‡ ^ * + ......... 3(&) ENG-152 Communication Skills 2 ‡ .................... 3

(or) ENG-201‡ and any 200-series ENG courseMATH-107 College Mathematics ‡ ....................... 3

(or) Any 200-series MATH courseNATSCI-167 Science of Technology......................... 3

(or) Any 200-series NATSCI coursePSYCH-199 Psychology of Human Relations ......... 3

(or) Any 200-series PSYCH courseSOCSCI-197 Contemporary American Society ........ 3

(or) Any 200-series SOCSCI courseELECTIVES (Three credits needed) ....................... 3

TOTAL CREDITS: 67

Current MATC students should consult their Academic Program Plan for speci� c curriculum requirements. This Associate in Applied Science program will transfer to one or more four-year institutions.

matc.edu or 414-297-MATCWisconsin Relay System 711

Downtown Milwaukee Campus700 West State Street

Mequon Campus5555 West Highland Road

Oak Creek Campus 6665 South Howell Avenue

West Allis Campus1200 South 71st Street

MATC Education Center at Walker’s Square816 West National Avenue, Milwaukee

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MATC is an A� rmative Action/Equal Opportunity Institution and complies with all requirements of the Americans With Disabilities Act. MATC is accredited by the Higher Learning

Commission, Commission on Institutions of Higher Education, the national standard in accrediting colleges and schools for distinction in academics and student services. REV 2018/19