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The Association of Business Executives (ABE) offers three

levels of qualifications in marketing to improve your

management knowledge and skills. The Diploma in

Marketing Management starts at level 4, and enables

you to progress through the Diploma at level 5, up to the

Graduate or Extended Diploma at level 6. You can study

at one of more than 500 colleges worldwide, which

between them offer a range of flexible study options.

As one of ABEs 50,000 students you have access to a

comprehensive support and information network with both

online and published material available. Plus you can be

very confident about the quality of the qualification you

will receive, as all of ABEs qualifications are accredited by

Ofqual, the British governments regulatory authority,

as well as equivalent bodies worldwide.

ABE qualifications are very flexible. The optional units enable

you to specialise in the areas that particularly interest

you. Units can be studied in any order. Several units are

common to more than one programme so you can switch

between qualifications or easily move on to take a second

qualification at the same level.

ABE qualifications are:

- taught to 50,000 students by

500 colleges in more than

80 countries worldwide- internationally recognised for

university entry by more than

80 universities worldwide

- flexible professional qualifications

which will help you find a job or

obtain a promotion

- valued by employers across a

wide range of industries and areas

- accredited by Ofqual, the British

governments regulatory authority,

and listed on the new Qualifications

and Credit Framework (QCF)

- cost effective because ABE is a

not-for-profit organisation

Are you looking for a professional qualification which

will help you in your career? Do you want a qualificationthat leads directly to a university degree course?

Marketing Management

Marketing is the management process responsible for identifying, anticipating

and satisfying customer needs profitably. Marketing management, andestablishing a marketing orientated organisation with the emphasis on the

customer, is a core component in an organisations success.

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MarketingManagem

entProgramme

Diploma (Level 4)

Compulsory units

- Introduction to Business

- Introduction to Marketing

- Introduction to Quantitative Methods

- Introduction to Business Communication

Entry requirements

Open entry, but you must be competent in

English (IELTS 5.0 minimum) and Mathematics

Higher Diploma (Level 5)*

Compulsory units

- Marketing Policy, Planning

and Communication

- The Business Environment

- Organisational Behaviour

- Managing the Customer Relationship

- Principles of Marketing

- Marketing Information Systems

Optional units (choose two)

- Principles of Business Law

- Quantitative Methods for Business

Management

- Sales Management

- Economics for Business

Entry requirements

One of the following:

- Any ABE Level 4 Diploma or equivalent

- Any Level 3 qualification or equivalent

- 2 years relevant work experience

And you must be competent in English

(IELTS 5.0 minimum) and Mathematics

Graduate Diploma (Level 6)*

Compulsory units

- International Marketing

- Contemporary Issues in Marketing

- Integrated Marketing Communications

- Strategic Marketing Management

Optional units (choose one)

- Corporate Strategy and Planning

- Project Management

Entry requirements

One of the following:

- Any ABE Level 5 Diploma or equivalent qualification

- A degree or equivalent

And you must be competent in English

(IELTS 5.0 minimum) and Mathematics

Extended Diploma (Level 6)

Compulsory units

- Marketing Policy, Planning and Communication

- The Business Environment

- Organisational Behaviour

- Managing the Customer Relationship

- Principles of Marketing

- Marketing Information Systems

- International Marketing

- Contemporary Issues in Marketing

- Integrated Marketing Communications- Strategic Marketing Management

Optional units(choose two units from)

- Principles of Business Law

- Quantitative Methods for Business Management

- Sales Management

- Economics for Business

(and one unit from)

- Corporate Strategy and Planning

- Project Management

Entry requirements

One of the following:

- Any ABE Level 4 Diploma or equivalent

- Any Level 3 qualification or equivalent

- 2 years relevant work experience

And you must be competent in English

(IELTS 5.0 minimum) and Mathematics

* indicates promotional title. These qualifications are

regulated by Ofqual as Diplomas

The Association of Business Executives, 5th Floor, CI Tower,

St. Georges Square, New Malden, Surrey KT3 4TE, UK.

Tel: +44(0) 20 8329 2930 | info@abeuk.com | www.abeuk.com

What do the levels mean?

The levels refer to the level of learning required

to complete the qualification. Qualifications

at the same level are therefore broadly similar

(or equivalent) in the level of learning required

QCF Level

Level 3

Level 4

Level 5

Level 6

Level 7

Other qualifications at the same level

UK A level, BTEC National Certificate

BTEC Professional Diploma

UK Foundation Degree, HND

Bachelors Degree, Graduate Diploma

Masters Degree, Postgraduate Diploma