marketing & management strategists pearce flannery pragmatica
TRANSCRIPT
Marketing & Management Strategists
Pearce Flannery
pragmatica
Lessons From
Grabbing The Oyster.Anecdotes And Advice From Icons Of Irish Business
Written In Aid Of Childline
Denis Brosnan Pat McDonaghLouis Copeland Michael HerbertDenis Desmond Padraic O CeidighDeclan Ganley Feargal QuinnAnne Heraty Niall QuinnLiam Griffin James Sheehan
Face The Current Reality
Confront The Brutal Facts
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S
TO
W
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G A P
What firm must know
What firm knows
What firm can know
What firm must do
KNOWLEDGEGAP
STRATEGICGAP
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One Essential Tool
Mindmapping
Attitude
The Single Greatest Element Of Success!
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3 A’s
Achievers
Adequates
A********
25%
50%
25%
British Airways
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Dead-beats
Politicians
Cynics
WinnersATTITUDE
ENERGY
Putting People First
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Marketing & Promotion
Focussed Strategy
Broadcast
V’s
Narrowcast
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Developing An Effective
Marketing Plan
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Understanding Your Market
C C C Consistant CommunicationContinual
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Understanding Your Market
Focus Groups
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Marketing Plan
The Kipling 6:
I kept 6 honest serving men.
They taught me all I knew.
Their names were what and why and when,
how and where and who.
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WHEN
HOW
WHAT
WHO
WHY
WHERE
PLAN
Questions
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